0:00unboxing ipsy box intro
The scene opens with a medium close-up shot of a young woman looking directly at the camera, holding an open pink and beige IPSY box filled with various cosmetic products. She has long, dark brown wavy hair, a clear complexion with natural makeup, rosy cheeks, and light brown eyes. Her lips are glossy and she is speaking. The lighting is soft and even, suggesting indoor natural light. The background is a blurred, light-colored wall. A white text overlay in a sans-serif font appears at the top: 'Here are three reasons I am completely obsessed with IPSY.' The woman's hands are visible, holding the box, which reveals a variety of beauty products in different packaging inside, including a purple box and a white tube with black text. The overall color palette is bright and fresh, dominated by the woman's warm skin tones and the light pink of the box.
0:02customized products explanation
This scene continues with a medium close-up of the same young woman, her long, dark brown hair flowing over her shoulders. She is looking directly at the camera with an engaging smile, gesturing slightly with her hands. She holds a small, light green tube of cosmetic product in her right hand and a furry, light brown makeup bag in her left. The background remains a softly blurred, light-colored indoor wall, maintaining a clean and minimalist aesthetic. The lighting is consistent, providing a bright and airy feel. A text overlay, '1 First of all, everything is customized to me,' is prominently displayed in a white speech bubble with a pink '1' icon above it. The color palette is soft, with the woman's skin tones, the light green product, and the warm brown of the fuzzy bag standing out against the neutral background.
0:05beauty quiz discussion
The scene maintains the medium close-up framing of the young woman. Her dark, wavy hair cascades around her face as she speaks directly to the camera, her expression earnest and informative. She holds a small, light purple rectangular box, possibly a cosmetic product, in her left hand and gestures with her right hand, which has a gold ring on her ring finger. She is in the process of opening the box, revealing its contents slightly. The background remains a soft, blurred indoor setting, likely a neutral-colored wall, ensuring the focus stays on her and the product. A text overlay reads: 'I took a Beauty Quiz to tell them about my skin tone, hair type, and favorite brands,' reinforcing her point. The lighting is bright and even, highlighting her facial features and the products. The color scheme is soft and warm, complementing her skin tone and the light purple packaging.
0:09saie glowy super gel application
This scene provides a close-up view focusing on the woman's hands and a cosmetic product application. Her face is visible in the upper part of the frame, maintaining a pleasant and slightly open-mouthed expression, looking down at her hands. Her right hand, adorned with a gold ring on her ring finger, holds a sleek black bottle with a pump dispenser. She pumps a shimmering, light pink liquid onto the back of her left hand, which she then spreads with her right index finger. The background is softly blurred. A text overlay reads, 'so they send me products I'll actually use like SAIE Glowy Super Gel.' The lighting is bright and soft, accentuating the shimmer of the product on her skin. The color palette emphasizes skin tones, the black bottle, and the pearlescent glow of the cosmetic.
0:13big brands discussion
The scene returns to a medium close-up of the woman, her dark brown, wavy hair framing her face. She is looking at the camera with an engaging smile, holding an assortment of cosmetic products in both hands, including a tube with a gold design, a mascara-like tube, and a small green box. The products are clustered together, showcasing a variety of brands and types. The background remains a light, blurred indoor wall. A text overlay in white reads, '2 Next, you get a good mix of big brands like,' with a pink '2' icon. The lighting is soft and even, highlighting her radiant complexion and the details of the product packaging. The color palette is varied due to the different product packages, including gold, mint green, and light blue, against the woman's warm skin tones.
0:15tarte concealer application
A close-up shot focuses on the woman's hands demonstrating the application of Tarte Shape Tape Radiant Concealer. Her face is partially visible in the upper background, looking down at her hands with a focused expression. Her right hand holds the concealer tube, a light beige product with a distinctive patterned cap. She uses the doe-foot applicator to apply a stripe of the light-colored liquid concealer onto the back of her left hand. The background is softly blurred. A white text overlay clarifies: 'TARTE™ Shape Tape Radiant Concealer,'. The lighting is bright and clear, perfectly illuminating the product and its texture on her skin. The dominant colors are her skin tone, the beige concealer, and the white and gold patterns of the Tarte packaging.
0:18too faced mascara demonstration
The scene presents a medium close-up, centered on the woman's hands demonstrating a mascara. Her face is visible in the upper part of the frame, looking down at the product with a pleasant, slightly smiling expression. Her hands carefully hold a light teal-green tube of Too Faced Better Than Sex Waterproof Mascara. She unscrews the top and pulls out the black brush applicator, showcasing it to the camera. The background is a soft, blurred indoor wall. A white text overlay at the top reads: 'and TOO FACED Better Than Sex Waterproof Mascara,'. The lighting is even and bright, emphasizing the product details and her meticulous actions. The color palette features the distinct teal-green of the mascara tube against her warm skin tones and dark hair.
0:20indie brands discussion
This scene features a medium close-up of the woman, her long, dark brown hair framing her face as she speaks directly to the camera with an engaging smile. She holds a small, rectangular pink eyeshadow palette labeled 'LUNA MAGIC THE AMOR PALETTE BEAUTY WITH A VIBE' in her hands. She opens and closes the palette slightly while talking, showcasing its design. The background is a consistently blurred, light-colored indoor wall. A white text overlay appears in two parts: 'but also hidden gems from indie brands' and then 'you never would have found on your own.' The lighting is soft and flattering, highlighting her features and the pastel pink of the palette. The dominant colors are the woman's warm skin and hair tones, and the bright, youthful pink of the eyeshadow palette.
0:24eyeshadow swatches
The scene is a close-up shot focusing entirely on the woman's left hand, which is held up to the camera. Her face is only partially visible in the upper right corner, looking intently at her hand with a surprised or impressed expression. On the back of her hand, there are two distinct swatches of shimmery eyeshadow from the pink palette she previously held. One swatch is a coppery-bronze and the other a lighter, champagne-pink, both highly reflective. The background is completely blurred, ensuring full attention on the swatches. A white text overlay states: 'The shimmers are stunning.' The lighting is bright and directed, making the metallic sheen of the eyeshadow very prominent. The color palette is dominated by her skin tone and the glittering, warm-toned eyeshadows.
0:26cost savings and call to action
The final scene returns to a medium close-up of the woman, her dark brown, wavy hair framing her face as she speaks directly to the camera with a confident and enthusiastic expression. She holds a collection of various cosmetic products in both hands, including a frosted glass bottle with 'SAIE' branding, a brown glass spray bottle labeled 'GROWN ALCHEMIST', and a patterned Tarte concealer tube, among others. The products are held up, occupying a significant portion of the lower frame. The background remains a softly blurred, light-colored wall. Multiple white text overlays appear sequentially, reinforcing her message: '3 Lastly, this actually saves me money on beauty every month.', 'Each bag comes with up to $70 worth of products.', 'It would cost me so much more to buy these individually.', 'An IPSY subscription is unmatched.', 'If you've been thinking about trying it, this is your sign.', and finally, 'Your first bag is only $4 plus shipping.' The lighting is consistently bright and even, highlighting her facial features and the product details. The color palette is a mix of the various product packaging against her warm skin tones.
