0:00intro box and offer The scene opens with an extreme close-up, worm's eye view inside a vibrant, matte pink cardboard box. The interior walls of the box frame the shot, creating a bold, graphic border. Directly overhead, against a slightly darker pink background (likely the box lid), is prominent white text: "IPSY" in a classic serif font, followed by "NEW YEAR, NEW BEAUTY". Below this, a bright, glowing yellow text overlay declares "$10 OFF" with "YOUR FIRST MONTH" in white text underneath. The bottom of the box shows subtle, debossed branding elements including social media icons and "SNAP, SHARE, SLAY!" in small white text. The lighting is even and bright, casting no harsh shadows, suggesting studio lighting or bright ambient light. The overall color palette is dominated by various shades of pink, yellow, and white, creating a cheerful and attention-grabbing mood.
0:01person looking into box The camera maintains a worm's eye perspective from inside the pink box. The upper edge of the box is visible in the foreground, framing the bottom of the shot. Looking down into the box is a person with short, light brown hair and rectangular black-rimmed glasses. Their eyes are wide, and their mouth is slightly open in an expression of surprise or excitement. The background behind their head is a clear, bright blue sky, suggesting an outdoor setting or a clean backdrop. The lighting is natural and bright, highlighting the person's face. No other elements are visible. The overall mood is one of anticipation and curiosity. The same IPSY branding and "$10 OFF" text overlay from the previous scene remain visible at the top of the frame, overlaid on the blue sky.
0:02product reveal montage This segment features a rapid montage of a female hand presenting various beauty products, one after another, against a clear, bright blue sky background. The camera maintains a consistent low-angle, looking up from inside the pink box. The top edge of the pink box is visible in the foreground, acting as a static frame. A female hand, adorned with red nail polish and a prominent silver ring with multiple clear stones on her ring finger, holds up each product. The hand rotates the product slightly to showcase its branding and packaging before it quickly disappears and is replaced by the next. Products shown include a black bareMinerals box, a clear Tarte concealer tube, a small white Purlisse jar, a white OSEA spray bottle, a brown Elf Skin foundation bottle, a silver-capped Elemis tube, a white Briogeo tube with green leaf patterns, and a coral and green Mudmasky tube. The lighting is bright and natural, creating clear contrasts against the blue sky. The IPSY branding and "$10 OFF" offer text overlay persist at the top of the frame throughout this montage, anchoring the commercial message. The rapid cuts and quick rotation of products create a dynamic and engaging visual rhythm.
0:17final product showcase The camera returns to the worm's eye perspective from inside the pink box. The person from Scene 2 reappears, now smiling broadly and holding several of the previously shown beauty products in both hands. The products are held up towards the camera, arranged to be clearly visible and covering most of the lower frame. The clear, bright blue sky remains the background behind the person and products, suggesting a continued outdoor feel. The person's expression is joyful and satisfied, suggesting happiness with the contents of the box and the overall IPSY experience. The lighting is natural and bright, illuminating their face and the products. The IPSY branding and "$10 OFF" offer text overlay are still present at the top of the frame. This scene acts as a concluding shot, showcasing the full haul of products received.
