0:00man introduces product
The scene opens with a medium close-up shot of a dark-skinned man with a full, curly, gray-flecked beard and mustache. He is wearing a black hoodie and a black baseball cap worn backward. The background is a brightly lit, plain white wall, suggesting an indoor setting like a bathroom. The lighting is soft and even, highlighting his face. He is speaking directly to the camera with an energetic and engaging expression, moving his head slightly. An overlay text 'WILL IT COVER HIS GRAYS? FIND OUT!' is displayed in white uppercase letters at the top of the frame. The overall color palette is dominated by neutral tones of black, white, and the man's natural skin tone and gray beard.
0:05applying product to brush
This is a close-up shot focused on the product application process. A white tube, held by a hand, dispenses a thick, white, creamy substance onto the bristles of a white applicator brush, which has two rows of teeth-like bristles. The man's face, with his grey-flecked beard, is visible but blurred in the background, suggesting he is holding the brush up to the camera. The setting appears to be a bathroom, with muted lighting. The dominant colors are white from the product and brush, contrasted with the man's dark skin and beard. The text overlay 'APPLY TO THE BRUSH' in white is displayed at the top of the black frame.
0:07brushing product into beard
The scene transitions through several close-up shots demonstrating the application of the product to the beard. First, the man brushes the white cream into the right side of his gray-flecked beard. The next shot shows him looking up, brushing the cream into the underside of his chin. The lighting is bright and even, typical of a bathroom, with a tiled wall and a ceiling light visible in the background. The man is wearing a black tank top. The white cream contrasts sharply with his dark beard hair and skin. The text overlay 'BRUSH IT IN' is prominent at the top of the black frame.
0:10man satisfied with application
The scene features a medium close-up of the man, now with his entire beard thoroughly coated in the white product. He is smiling and speaking enthusiastically to the camera, showcasing his satisfaction with the application process. The background is a brightly lit bathroom, with gray and white patterned tiles visible. The overhead lighting creates a natural, clear look. The color palette focuses on the man's dark skin, the white product on his beard, and the neutral bathroom tones. Text overlay 'EASY APPLICATION' appears at the top of the black frame.
0:15instruction screen wait rinse
This scene is a full-screen black background with bold white text that reads 'WAIT...' in a larger font, followed by 'Then' in grey, and 'RINSE' in a larger white font. The text is centrally aligned and provides a clear instructional step, using a clean and minimalist design to convey information directly to the viewer.
0:16man reveals darkened beard
A close-up shot shows the man, now with a completely dark, full beard. He is visibly excited and surprised, his eyes wide and looking around, reacting to the transformation. His mouth is open in exclamation. The background is a brightly lit bathroom with white walls and a glimpse of patterned tiles. The lighting is overhead, casting subtle shadows that define his features. He is wearing a black tank top. The color palette is primarily dark black for his beard, contrasting with his dark skin tone and the bright white environment. Text overlays 'NATURAL RESULTS' and 'Less Likely To Stain Skin' appear sequentially at the top of the black frame, emphasizing product benefits.
0:21before after comparison beard
This is a split-screen comparison shot. On the left ('BEFORE'), the man has a grey-flecked beard, similar to the initial scene. On the right ('AFTER'), his beard is uniformly dark black. Both images show him looking directly at the camera with a neutral expression, positioned in a brightly lit bathroom. A white logo 'S' is visible at the bottom center, between the two images. The lighting is soft and even. The scene highlights the dramatic color change. Text overlays 'BEFORE' and 'AFTER' are placed above the respective images at the top of the black frame.
0:24man satisfied long lasting
A close-up shot of the man, continuing to express satisfaction with his now dark beard. He is speaking directly to the camera, gesturing slightly. The background remains a bright bathroom with white walls and patterned tiles. The lighting is consistent, providing a clear and natural look. He is wearing a black tank top. The color palette emphasizes the contrast between his dark beard and skin against the bright white environment. Text overlays 'So all I got to do now is see how long it’s gonna lasts but I’m sold!' appear at the bottom of the black frame, reflecting his verbal message.
0:28safer ingredients screen
This scene is a full-screen black background with white text 'Safer† Ingredients' at the top. Below it, a list of chemicals (PPD, Ammonia, Isobutane, Parabens) appears one by one, each preceded by a red 'X' symbol, indicating their absence from the product. A small disclaimer with a dagger symbol is shown at the bottom of the screen in smaller white text. The visual is stark and informative, using strong contrast to highlight product safety claims.
0:31man comments on longevity
A medium close-up shot shows the same man, now wearing a black t-shirt, speaking directly to the camera. His beard remains dark black. The background is different; it's a vibrant, colorful mural or graffiti art with shades of pink, purple, and yellow, creating a dynamic contrast with his dark appearance. The lighting appears soft and diffused, possibly from an indoor setting with natural light. His facial expression is calm and conversational. Text overlays 'So this has been about 40 days?' and 'yeah it’s about 40 days' appear at the bottom of the black frame, indicating a dialogue or question-and-answer format about the product's duration.
0:34long lasting beard close up
A tight close-up shot focuses on the man's dark black beard from a side angle, extending up towards his cheek and ear. His skin is visible above the beard, appearing clear and unstained. The beard looks thick, well-maintained, and uniformly dark. The lighting is soft, highlighting the texture of the beard. The background is out of focus, suggesting an indoor setting. The color palette is dominated by the deep black of the beard against his warm skin tone. A text overlay 'LONG LASTING RESULTS' is shown at the top of the black frame.
0:37man holds product box
The scene returns to a medium close-up of the man, wearing a black hoodie and cap, similar to the opening shot. He holds a rectangular black product box with the word 'SIMPLER' in white letters, positioned directly below his chin. He looks directly at the camera with an intense, focused expression, holding the product out prominently. The background is a plain white wall, brightly lit. The dominant colors are black and white, contrasting with his dark skin and grey-flecked beard. A text overlay 'GET YOURS!' is displayed at the top of the black frame, serving as a call to action.
0:40before after man hair comparison
A split-screen comparison shows a fair-skinned man. On the left ('BEFORE'), his hair is mostly grey and styled slightly forward. On the right ('AFTER'), his hair is a rich, natural-looking brown, styled similarly. Both images feature him looking directly at the camera with a neutral, pleasant expression. The background is a blurred indoor setting, possibly a bathroom, with a wooden doorframe visible. The lighting is even and soft. Text overlay 'Look your best' is at the top of the black frame.
0:42before after man beard comparison 2
A split-screen comparison of another man. On the left ('BEFORE'), he has a grey-flecked black beard and dark hair. On the right ('AFTER'), his beard is uniformly dark black, matching his hair. He has a serious, contemplative expression in both images, looking slightly off-camera. The background is a white tiled wall. The lighting is bright and even. Text overlay 'In 7 shades' is at the top of the black frame, suggesting variety in product color options.
0:44before after man beard comparison 3
Another split-screen comparison. On the left ('BEFORE'), a fair-skinned man has a grey beard and dark hair with some grey. On the right ('AFTER'), his beard is dark brown and his hair appears darker. He is smiling broadly in both images, showing a positive change. The background is plain white. The lighting is bright and soft. Text overlay 'Again' is displayed at the top of the black frame, reinforcing the comparison.
0:46before after man beard comparison 4
A split-screen comparison of another fair-skinned man. On the left ('BEFORE'), he has a light grey beard and medium brown hair with some grey. On the right ('AFTER'), his beard is dark brown, and his hair is also a darker, more vibrant brown. He is smiling widely in both images. The background is an indoor setting with a white door. The lighting is soft and natural. Text overlay 'And again' is at the top of the black frame, further emphasizing the product's effectiveness across different individuals.
0:48product on brush different color
A close-up shot focuses on the white applicator brush, similar to a previous scene, but this time a light brown, almost reddish-brown, creamy substance is dispensed onto its bristles. The background is a speckled light gray countertop or vanity. The lighting is bright and direct. The scene emphasizes the product's color and texture. Text overlay 'NO MIXING. NO MESS' is displayed at the top of the black frame, highlighting a key benefit.
0:50man applies product to hair
A medium close-up shot shows a fair-skinned man, wearing a grey t-shirt and a black glove on his right hand, applying the light brown product to his facial hair (beard and mustache area) with the white applicator brush. He is looking intently at his reflection or off-camera. The background is a subtly visible bathroom setting, possibly with a shower door in the distance. The lighting is soft and even. The color palette is dominated by neutral tones of grey, white, and the man's skin, with the reddish-brown product as an accent. Text overlay 'NO MIXING. NO MESS' is again at the top of the black frame.
0:52man reacts to hair application
A medium close-up shot captures the man's surprised and delighted reaction as he runs his hand through his now darker, wet hair. His eyes are wide, and he smiles broadly. He looks off-camera with an expression of disbelief and satisfaction. The background is a bathroom setting with a clear shower door visible behind him. The lighting is bright and even. The colors are predominantly the man's skin tone, dark hair, and the white and grey bathroom elements. Text overlay 'NO MIXING. NO MESS' continues at the top of the black frame.
0:57man comments on ingredients
A close-up shot of the same man from the previous scene, now with his hair appearing fully dyed dark brown. He speaks directly to the camera, emphasizing the product's gentleness by touching his scalp and hair. His expression is confident and reassuring. The bathroom background with the shower door is still visible. The lighting is bright and focused on his face. The color palette features his dark brown hair, fair skin, and the neutral bathroom. Text overlay 'GENTLER† INGREDIENTS' is at the top of the black frame, along with the disclaimer at the bottom, highlighting product safety and comfort.
1:02product delivery
An overhead shot shows a rectangular, white 'SIMPLER' product box lying on a dark, patterned doormat on a wooden porch or deck. Bright sunlight casts strong shadows from railings onto the wooden surface. The scene suggests convenience and direct delivery. The color palette is natural, with warm wooden tones, dark grey, white, and bright sunlight. Text overlay 'FREE SHIPPING RIGHT TO YOUR DOOR' in white appears at the top of the black frame.
1:04product features screen stars
This is a black screen with white text. First, 'SIMPLER' appears, then 'SAFER', 'REUSABLE', and 'ALL IN ONE' fade in sequentially, each word on a new line. Below these, five golden 5-star review icons are displayed, followed by the text 'Over 12,000 5-star reviews'. The presentation is clean, impactful, and uses a strong contrast to emphasize key selling points and social proof.
1:09product reviews screen
The scene continues on a black background. Below the 'Over 12,000 5-star reviews' text and 5-star icons, several positive customer review quotes are displayed in white text, appearing one by one. The quotes highlight ease of use, effectiveness, and lack of irritation. The typography is simple and clear, designed to be easily readable. The overall impression is one of widespread customer satisfaction and positive feedback.
1:12montage multiple men applying product
A dynamic grid of multiple video clips, typically 4 to 8 clips visible at once, shows various men applying the product to their beards and hair. The men represent diverse ethnicities and ages. Some are shown with grey hair/beards, others already applying the product. Each man is using the white applicator brush. The settings vary, including bathrooms and home environments. The lighting is generally bright and natural. The overall impression is one of a widely used, accessible product. Text overlay 'JOIN TENS OF THOUSANDS OF MEN AND FEEL YOUR BEST' is prominently displayed at the bottom of the black frame.
1:17order now call to action
The final scene is a close-up shot of a hand holding the black 'SIMPLER' product box against a lush, vibrant green fern background. The natural light highlights the texture of the leaves and the product box. The rich green color of the plants creates a natural and appealing backdrop for the product. Text overlay 'Order Yours' in white is positioned above the box, and 'Order now' in white appears below, serving as a clear call to action for the viewer.
