0:00intro talking head A medium shot frames a young adult female talking directly to the camera in a brightly lit, modern kitchen. She is smiling and gesturing with her hands in front of her. The background features light cream-colored kitchen cabinets, a stainless steel microwave on the left, and a refrigerator on the right. A clean white countertop is visible in the foreground. Overhead lighting provides a soft, even illumination. The dominant color palette is warm and inviting, featuring whites, creams, and the soft pink and white stripes of her shirt. White text overlays appear on screen, first reading "EASY AND REALIST", which then expands to "EASY AND REALISTIC KITCHEN SWAPS WITH GROVE COLLABORATIVE". The camera remains static throughout the shot.
0:06product display overhead An overhead shot showcases a diverse collection of eco-friendly household and kitchen products meticulously arranged on a pristine white kitchen countertop. The background is a white subway tile backsplash, and wooden kitchen utensils are visible in a holder to the left. Products prominently featured include a large 'Grove Co.' toilet paper box, a 'Grove Co.' striped dish towel, a 'GreenPan' ceramic nonstick frying pan, a 'Koala Eco' laundry wash bottle, a 'Method' body wash bottle, 'Grove Co.' multi-purpose cleaner, 'if you care' baking cups, and a 'Grove Co.' refillable dish soap dispenser. The lighting is bright and even, highlighting the clean, minimalist packaging. The color palette is dominated by natural browns, greens, whites, and muted blues, reflecting the eco-conscious nature of the products. The camera is static, providing a clear and comprehensive view of the product array.
0:09close up baking cups A close-up shot focuses on a female hand holding a small, square, unbleached cardboard box of 'if you care. Baking Cups'. The box prominently displays text such as 'FSC Certified Paper' and 'Compostable Certified', along with '60 LARGE'. The background is softly blurred, revealing parts of a modern kitchen, including a stainless steel oven and a pink kitchen towel draped over its handle. The hand has light pink nail polish, adding a subtle touch of color. The lighting is soft and natural, emphasizing the texture of the cardboard packaging. The camera remains static, providing a clear view of the product and the hand holding it.
0:11product demonstration baking cups A medium, slightly overhead shot captures a person's hands meticulously placing individual light brown paper baking cups into the depressions of a dark grey 6-cup muffin tin. The muffin tin rests on a clean white countertop. The person is wearing a light pink and white striped long-sleeve shirt. To the right of the muffin tin, a cardboard box of 'if you care. Baking Cups' is visible, confirming the product being used. The background of the kitchen is softly blurred, showing light-colored cabinets. The lighting is bright and even, casting minimal shadows. Text overlay in white appears at the bottom of the screen: 'these are made from 100% compostable materials'. The camera remains static, focusing on the careful placement of the baking cups.
0:15baking muffins oven A close-up, slightly overhead shot shows a female hand carefully sliding a grey muffin tin, now filled with six unbaked muffins, into a dark oven. Each muffin is nestled in its unbleached paper baking cup and contains a light brown batter with clearly visible chunks of apple. The interior of the oven is dark, with a metal rack visible. The hand has light pink nail polish. The lighting inside the oven is dimmer than the kitchen, creating a contrast with the brightly lit pan. White text overlay at the bottom reiterates: 'these are made from 100% compostable materials'. The camera performs a slow dolly-in motion, following the pan into the oven, enhancing the sense of action.
0:17close up muffin eating A very close-up shot focuses intensely on a woman's hands holding a freshly baked muffin that has been perfectly split in half. The soft, golden-brown exterior gives way to a moist, crumbly interior filled with visible chunks of apple. In the slightly blurred background, the woman's face is visible, displaying a contented and happy expression, suggesting she is about to enjoy the muffin. Her fingernails are painted with light pink polish. The lighting is soft and warm, enhancing the appealing texture and warmth of the baked good. The camera remains static, capturing the detail and the implied enjoyment of the muffin.
0:18product display chopping board A close-up shot focuses on a female hand holding a rectangular bamboo cutting board, branded 'Grove Bamboo Prep Board'. The board is held above a modern kitchen stovetop, which is silver with black burners. In the blurred background, vibrant pink kitchen appliances, including a toaster and a kettle, add a pop of color to the counter. The cutting board features a white and yellow patterned label. The hand has light pink nail polish. Bright, even lighting illuminates the scene. White text overlay at the bottom reads: 'this will help protect me from microplastic shedding'. The camera is static, presenting a clear view of the product and its setting.
0:20talking head product display A medium shot shows the same woman from the intro, smiling warmly and holding the 'Grove Bamboo Prep Board' centered in front of her. She is positioned in the same kitchen setting, with light-colored cabinets and various appliances, including the pink toaster and kettle, visible in the blurred background. Her expression is friendly and engaging as she looks directly at the camera. The cutting board's label, 'Grove Bamboo Prep Board', is clearly visible. The lighting is bright and even, consistent with the overall kitchen setting. White text overlay at the bottom continues to read: 'this will help protect me from microplastic shedding'. The camera remains static, highlighting the product and the speaker's positive interaction with it.
An overhead shot provides a clear view of a person's hands meticulously slicing a red apple on the 'Grove Bamboo Prep Board' using a sharp silver chef's knife. The chopping board is positioned on a pristine white kitchen countertop. The person is wearing a light pink and white striped long-sleeve shirt, though only their arms and hands are clearly visible. The lighting is bright and even, casting soft shadows that define the objects. White text overlay appears at the bottom of the screen: 'there's contain dozens of undisclosed chemicals'. The camera remains static, focusing on the precise action of food preparation.
0:22close up cleaner bottle A close-up shot highlights a female hand holding a sleek aluminum spray bottle of 'Grove Co. multi-purpose cleaner'. The bottle is silver with a vibrant red circular label featuring a white flower and green cactus design, alongside text like 'EASILY CUTS THROUGH GREASE & GRIME' and 'CACTUS WATER & ALOE'. A teal blue spray nozzle contrasts with the silver. The background is a softly blurred kitchen scene, revealing a stainless steel stovetop and a pink towel. The hand has light pink nail polish. Bright, direct lighting illuminates the product, making its details pop. White text overlay at the bottom of the screen reads: 'there's contain dozens of undisclosed chemicals'. The camera is static, providing a clear and detailed view of the cleaning product.
0:24cleaning countertop A medium shot frames the torso and hands of a person spraying a white kitchen countertop with the 'Grove Co.' multi-purpose cleaner. The countertop shows a few small, scattered crumbs or debris, indicating a need for cleaning. The person is wearing the distinctive light pink and white striped long-sleeve shirt. The background is a soft blur of the kitchen environment. The lighting is bright and even, creating a clean aesthetic. White text overlay at the bottom states: 'which is why I swapped it for this one'. The camera remains static, capturing the action of spraying the cleaner.
0:26wiping countertop A medium shot focuses on a female hand actively wiping a white kitchen countertop with a small, textured pink cleaning cloth. The counter, which was previously sprayed, is being cleaned with deliberate, sweeping motions. The person is wearing the light pink and white striped long-sleeve shirt, though only their arm and hand are clearly visible. The background is blurred, maintaining focus on the cleaning action. The lighting is bright and even, highlighting the clean surface. The camera is static, capturing the efficient motion of wiping.
0:27close up kitchen towel A close-up shot focuses on a female hand holding a neatly folded 'Grove Co. Kitchen Towels' product. The towel itself is white with thin blue horizontal stripes and features a solid blue band at one end. It is wrapped with a brown paper band that displays the 'Grove Co.' logo and product information. The background is a softly blurred kitchen setting, where a pink toaster and kettle are visible, adding color. The hand has light pink nail polish. The lighting is bright and even, clearly showcasing the product. White text overlay at the bottom reads: 'for 100% organic cotton'. The camera is static, providing a detailed view of the new kitchen towel.
0:29hanging kitchen towel A medium shot captures a person's hands as they gracefully unfold and hang a white and blue striped kitchen towel over the sleek, silver handle of a modern stainless steel oven. The oven features black controls and a digital display. In the background, on the white countertop, a pink toaster, a pink-checkered kettle, and a small white cake stand adorned with baked muffins are visible, creating a cozy kitchen atmosphere. The person is wearing the light pink and white striped long-sleeve shirt. The lighting is bright and inviting. White text overlay at the bottom of the screen says: 'for 100% organic cotton'. The camera remains static, focusing on the simple action of placing the towel.
0:30product display call to action An overhead shot, identical in composition to Scene 2, displays a variety of household and kitchen products from Grove Co. and other eco-friendly brands arranged on a white kitchen countertop against a white subway tile backsplash. The assortment includes a large 'Grove Co.' toilet paper box, a 'GreenPan' frying pan, 'Koala Eco' laundry wash, 'Method' body wash, 'Grove Co.' multi-purpose cleaner, 'if you care' baking cups, and a 'Grove Co.' refillable dish soap dispenser. Wooden utensils are to the left. The bright, even lighting highlights the product packaging. The color palette emphasizes natural and clean tones. White text overlay in the center of the screen presents a call to action: 'you can use code "CASSANDRA25" to get 25% off your first orders of $75 or more'. The camera remains static, allowing for a clear view of the products and the promotional text.
0:33product unboxing box A close-up, slightly overhead shot looks directly into an open brown cardboard shipping box, revealing a tightly packed assortment of various products from Grove Co. and similar eco-friendly brands. The box contains several items in their original cardboard packaging, including 'Grove Co. Wool Dryer Balls' and a larger 'Grove Co.' branded box with a bamboo graphic. The inside flap of the box prominently displays a 'Feel the difference' graphic, suggesting the brand's commitment to quality. The lighting is bright and natural, coming from above, illuminating the contents of the box. White text overlay at the bottom of the screen re-emphasizes the call to action: 'to get 25% off your first orders of $75 or more'. The camera remains static, offering a detailed view of the unboxed products.
