0:00man applies beard color in car
The scene opens with a medium close-up shot inside a vehicle, focusing on a Caucasian man in his late 30s to early 40s. He is applying a black, mascara-like wand to his left sideburn and beard, carefully brushing the gray hairs to darken them. He wears a red and black plaid flannel shirt with two front pockets. The car interior is dark, with black leather seats visible in the background and a rearview mirror. Through the front windshield, a sunny outdoor scene with cars and trees is faintly visible, indicating he is parked or driving during the day. The lighting is bright and natural, coming from outside the car. The man maintains a neutral to slightly thoughtful expression as he concentrates on the application. The dominant colors are the red and black of his shirt, and the dark tones of the car interior. White text 'THE CLEANEST GRAY FIX EVER' is overlaid at the top of the frame.
0:01man shows beard in bathroom
This shot is a medium close-up, presenting a side profile of the same Caucasian man. He stands in what appears to be a bathroom, with a light beige wall behind him and a white door with a black handle partially visible to his right. The lighting is soft and even, suggesting indoor lighting. He is still wearing the red and black plaid flannel shirt. He looks slightly down and to his right, observing his beard with a slightly contemplative or critical expression. There are no direct actions happening. The color palette is muted, dominated by the light beige wall and the red and black of his shirt. White text 'It's the easiest,' is overlaid at the bottom left of the screen.
0:02man presents product in car
The camera returns to a medium close-up of the man inside the car, now directly facing the camera. He holds the black 'Simpler Touch' product tube horizontally near his chin with his right hand, showcasing its details. His expression is engaging and friendly as he speaks. The car interior, including the black leather seats and the view through the front windshield, remains consistent with the first scene. The lighting is bright and natural. The red and black flannel shirt is still prominent. White text overlays appear sequentially: 'easiest, cleanest way to cover grays' at 0:03, followed by 'without using harsh chemicals.' at 0:05.
0:05product over bathroom sink
This is a close-up shot focusing on the 'Simpler Touch' product tube held by a hand. The product is a sleek, black cylindrical tube with white text. It is held over a clean, white bathroom sink with a modern black faucet visible in the background. The lighting is even and bright, highlighting the product. The overall color palette is minimalist, featuring white, black, and the skin tone of the hand. White text 'It's a temporary solution' appears overlaid at the bottom center of the frame.
0:07product brush application
A close-up shot focuses on the 'Simpler Touch' product, specifically its brush applicator. A hand holds the black tube, and the brush wand is seen being withdrawn from the tube, demonstrating its mechanism. The background is a blurred, light-colored tiled floor, possibly in a bathroom, with faint darker shapes. The lighting is soft. The dominant colors are black (product) and the light tones of the background. White text 'that you just brush in' is overlaid at the bottom center of the frame.
0:08man applies beard color with checklist
The scene returns to the medium close-up of the man in the red and black plaid shirt, seated in the car. He is once again applying the black brush wand to his beard, focusing on blending the color. He looks thoughtfully to his left. The car interior background remains consistent. Bright natural light illuminates the scene. Three green checklist items with white text appear sequentially on the right side of the frame: 'No gloves' (0:09), 'No drips' (0:09), and 'No stains' (0:10), emphasizing the product's clean application.
0:10split screen multiple applications
This scene displays a dynamic four-way split screen, showcasing four different men using the product. The top left features a shirtless Black man with a full beard, applying the product to his beard. The top right shows a Caucasian man with dark hair and beard, applying the product to his scalp. The bottom left shows another Caucasian man with a neatly trimmed beard, applying it to his beard. The bottom right features the main demonstrator (Caucasian man in plaid shirt) applying the product to his sideburns. Each segment is a medium close-up, filmed in various indoor settings (bathroom, car). The lighting varies slightly per segment but is generally bright. White text 'You can use it on your' appears initially (0:11), followed by labels 'HAIR' (0:12), 'BEARD' (0:12), and 'EYEBROWS' (0:13) over different sections of the split screen, highlighting the versatility of the product.
0:13man presents product dye free
The scene returns to the medium close-up of the main demonstrator in the car. He holds the black 'Simpler Touch' product with both hands, positioned horizontally at eye level, covering his mouth. He looks directly at the camera with a serious yet reassuring expression. The car interior background remains visible. Bright natural light fills the scene. A green checklist item with white text 'Dye Free' is overlaid on the lower left of the frame, highlighting a key product feature.
0:15man explains product benefits in car
The scene continues with a medium close-up of the man in the car. He has lowered the product and is speaking to the camera, gesturing slightly with his hands as he explains. He holds the product in his left hand. His expression is open and engaging. The car interior background remains consistent. Bright natural light illuminates the scene. Three green checklist items with white text appear sequentially on the right side of the frame: 'Dye Free' (0:15), 'Fragrance-free' (0:16), and 'Hypoallergenic' (0:17), outlining additional product benefits.
0:18extreme close up brush on beard hairs
An extreme close-up shot focuses on individual beard hairs. The camera provides a macro view as the black brush wand meticulously applies the product, coating the gray and lighter hairs with a darker pigment. The skin underneath is visible, indicating areas of new growth or lighter hair. The lighting is very bright and direct, highlighting the texture of the hairs and the application process. The dominant colors are the natural skin tone, the varied shades of brown and gray hair, and the black of the brush and product. A green checklist item with white text 'Premium Ingredients' is overlaid at the bottom left of the frame.
0:20man applies beard color with ingredients
The scene transitions back to the medium close-up of the main demonstrator inside the car. He is once again applying the product to his beard with the black brush wand, looking intently at the mirror (implied off-camera). His expression is focused. The car interior background remains consistent. Bright natural light illuminates the scene. A green checklist item with white text 'Premium Ingredients' appears on the left (0:20), followed by 'Coconut' (0:21), 'Jojoba' (0:21), and 'Avocado' (0:22) listing the nourishing oils as ingredients.
0:23product over sink usage count
This is a close-up shot of the 'Simpler Touch' product tube, held by a hand over a white bathroom sink with a black faucet in the background. The lighting is bright and even. The product is matte black with white branding text. White text 'One tube lasts up to' (0:23) appears first, followed by '40 uses' (0:25) overlaid in a green box, emphasizing the product's longevity.
0:25man applies beard color fast drying
The camera returns to a medium close-up of the man in the car, applying the product to his beard. He looks directly at the camera with a slight smile as he applies the color. The car interior background remains consistent. Bright natural light illuminates the scene. White text 'dries fast, and stays on all day' is overlaid at the bottom of the frame, highlighting another product benefit.
0:27man applies sideburn color washable
The scene features a medium close-up of the man in the car, now angled slightly to show his right profile. He is applying the black brush wand to his graying sideburn, looking intently into the camera with a playful, direct gaze. The car interior background remains visible. Bright natural light illuminates the scene. White text 'until you wash it out.' is overlaid at the bottom of the frame, emphasizing the temporary nature of the color.
0:29man presents product website cta
The scene is a medium close-up of the man in the car, presenting the product with both hands held horizontally at eye level, similar to an earlier shot, but now with a more direct and confident expression. He looks straight into the camera. The car interior background is visible. Bright natural light illuminates the scene. White text 'Try it at SimplerHairColor.com' is overlaid at the bottom center of the frame, serving as a call to action.
0:31before after man 1
This scene displays a split-screen 'Before and After' comparison of the main demonstrator. The left side (BEFORE) shows his right profile with noticeable graying in his sideburns and beard. The right side (AFTER) shows the same profile, but his sideburns and beard are now uniformly darker, with the gray effectively covered. Both images are medium close-up portraits, with neutral facial expressions, set against a plain, light-colored background. The overall color palette is natural skin tones, dark hair, and the red and black flannel shirt. Red text 'BEFORE' is at the top left, and green text 'AFTER' is at the top right, clearly indicating the transformation. The background behind the split screen is a subtle, abstract gray and black wavy pattern.
0:34before after man 2
This scene presents a second 'Before and After' split-screen comparison. The left side (BEFORE) shows a man of South Asian descent with a short, graying beard and mustache, and slightly graying hair. He has a neutral expression. The right side (AFTER) shows the same man, now with a darker, uniformly colored beard, mustache, and hair, and a bright, broad smile. Both images are medium close-up headshots, facing directly forward, set against a plain, light background. He wears a dark green t-shirt. Red text 'BEFORE' is at the top left, and green text 'AFTER' is at the top right. The background behind the split screen is the same subtle, abstract gray and black wavy pattern.
0:38before after man 3
This scene showcases a third 'Before and After' split-screen comparison. The left side (BEFORE) features a Caucasian man with a full, visibly graying beard and dark brown hair, with some gray. He has a serious, neutral expression. The right side (AFTER) shows the same man with a rich, uniformly dark brown beard, with no visible gray, and slightly darker, fuller-looking hair. He maintains a similar serious, neutral expression. Both images are medium close-up headshots, facing directly forward, set against a plain, light background. He wears a light blue t-shirt. Red text 'BEFORE' is at the top left, and green text 'AFTER' is at the top right. The background behind the split screen is the same subtle, abstract gray and black wavy pattern.
0:40product promo cta screen
The final scene is a digital graphic featuring the 'Simpler Touch' product. A stylized, dark gray abstract background with wavy, flowing lines serves as the base. In the center, a product shot is displayed within a rectangular frame, showing the black 'Simpler Touch' tube with its brush applicator next to its matte black box. A vibrant green leaf is partially visible on the left side of the product shot, adding a pop of natural color. Below the product, a prominent green rectangular button with white text 'BUY NOW!' is displayed, and a mouse cursor animates to click it. White text 'Click the link below.' appears above the company logo. At the bottom, the 'SIMPLER HAIR COLOR' logo in white is prominently displayed. White text overlays provide additional information: 'They've got different shades,' (0:42) and 'and one tube gives you like 40 applications.' (0:44). The overall impression is sleek, modern, and promotional.
