0:00man applies beard color mess free
A medium close-up shot of a man with olive skin, dark hair, and a dark beard with some gray, looking up and to the right, talking and smiling. He is wearing a light beige Henley shirt. He holds a small, white, comb-like applicator with product on it to his beard and moves it upward along his jawline. His right hand is covered by a black disposable glove. The background is a plain, light grey wall with a faint white doorframe and a metal latch mechanism visible. Overhead studio lighting creates soft shadows. The dominant colors are muted beige, grey, and the man's natural skin tone. Text overlays in vibrant orange and green read 'NO MORE MESS.' and 'NO MORE MIXING.'
0:02man struggling with messy dye
A medium shot captures a man with olive skin, a dark beard, and short hair, looking distressed and laughing with his eyes closed. His face, beard, and hair are covered in dark brown hair dye, some of which has splattered onto his white t-shirt and the white wall behind him. His hands are covered in clear plastic gloves, and they are clasped together as if in exasperation. The background is a white wall with black subway tiles at the bottom, suggesting a bathroom setting. Overhead lighting illuminates the scene. The primary colors are the man's skin tone, the messy dark brown dye, and the stark white of his shirt and the wall. Text in a red banner at the bottom reads 'I was done with complicated, messy dye.'
0:03hand holding simpler product
A close-up shot focuses on a light-skinned hand holding a white, cylindrical aerosol-style bottle labeled 'SIMPLER HAIR COLOR'. The bottle has a black cap and the 'S' logo is prominent. In the blurred background, parts of the product's packaging are visible, including a box with 'WELCOME' written inside and other accessories like combs or brushes, suggesting an unboxing scenario on a light-colored surface. The lighting is bright and even. The color palette is dominated by white, black, and muted background tones. A red text banner at the bottom states 'So I switched to Simpler.'
0:04product dispensing onto brush
A close-up shot shows a light-skinned hand squeezing the 'SIMPLER HAIR COLOR' bottle, dispensing a light brown, creamy product onto the bristles of a white comb-brush applicator. The background is a blurry light blue wall above a light brown wooden floor. The lighting is bright and direct. The dominant colors are white, light brown (the product), light blue, and the skin tone. A red 'X' icon with the text 'NO MIXING' is overlaid on the lower left of the frame.
0:05man with simpler box
A medium close-up shot of the same man from the first scene, smiling broadly at the camera. He is holding a sleek black box with the white 'S' logo of 'SIMPLER' on it. He is wearing a light beige Henley shirt and has a black lavalier microphone clipped to it. The background is a plain white wall, illuminated by soft, even light. The primary colors are the man's skin tone, black (the box), white (the wall), and beige (his shirt). Two red 'X' icons with text 'NO MIXING' and 'NO MESS' are overlaid at the bottom left of the frame.
0:06product dispensing close up
An extreme close-up shot of a light-skinned hand squeezing the white 'SIMPLER HAIR COLOR' bottle, dispensing a rich brown, creamy product onto the bristles of a white comb-brush applicator. The background is out of focus, appearing as a dark, textured surface, possibly a black fabric. The lighting is bright and focused on the product. The dominant colors are white (bottle/brush), dark brown (product), and the skin tone. Text 'YOU JUST PUMP IT,' is overlaid in white at the bottom right.
0:07man brushes beard
A medium close-up shot of the same man from the first scene, now applying a white, foamy product to his beard using the comb-brush. He is looking into the camera with a playful, slightly surprised smile, as if observing the process. His right hand is covered by a black disposable glove. The background is a clean white bathroom wall with a mirror reflecting a blurry image of the man and a brown towel. The lighting is bright and even. The colors are dominated by white (product, wall), beige (shirt), and the man's skin tone. Text 'BRUSH IT IN' is overlaid in white at the bottom.
0:08man brushes hair
A medium close-up shot of the same man from the first scene, now applying the product to his hair. He is looking intently to his left, presumably into a mirror. His right hand, still covered by a black disposable glove, holds the white comb-brush applicator, which now has a dark grey/black product on it, and he is combing it through the hair on the side of his head. The background is a plain, light grey wall. The lighting is bright and even. The color palette is composed of the man's skin tone, beige (shirt), black (glove), and the grey/black product. Text 'AND RINSE.' is overlaid in white at the bottom.
0:09before after split screen 1
A split-screen view shows two portraits of the same man, positioned side-by-side. The left side is labeled 'BEFORE' in a red box, showing the man with noticeable grey in his dark beard and hair, wearing a pale yellow t-shirt, with a neutral expression. The right side is labeled 'AFTER' in a green box, showing the same man with a full, uniformly dark beard and hair, now wearing a light beige Henley shirt and smiling confidently. The background on both sides is a simple, light-colored wall. A subtle dark grey, wavy pattern overlays the edges of the frame. Text at the bottom reads 'THE RESULT? Natural-looking color.'
0:11man satisfied close up
A close-up shot of the man from the first scene. He is looking at the camera with a satisfied, slightly mischievous smile, touching his chin with his right hand, which is still covered by a black disposable glove. His dark hair and beard now appear uniformly dark, free of grey. The background is a plain white wall, illuminated by soft, even light. The color palette is composed of the man's skin tone, beige (shirt), and black (glove). Text in a red banner reads 'NOT FAKE.'
0:12man smiling blurred
An extreme close-up of the man's face, intentionally blurred and slightly distorted as if zooming out quickly. He is smiling broadly, showing his teeth. The focus is soft, emphasizing the feeling of a quick transition or excited reaction. His dark beard and hair are visible, along with his beige shirt. The background is a blurred white wall. Text 'I look like me' is overlaid in white at the bottom.
0:13four panel men applying product
A dynamic four-panel grid displays different men applying the product. Top left: A man with a dark beard and green eyes applies product to his hair with a white comb, looking directly at the camera. Top right: A man with a dark beard applies product to his beard with a white comb, looking to the side. Bottom left: A shirtless man with a dark beard and gold chain, with a mix of grey and product on his beard, smiles widely while applying product with a white comb in a bathroom. Bottom right: A man with a dark beard and closed eyes applies product to his beard with a white comb, wearing a black glove. The backgrounds vary from plain walls to bathrooms. Text overlay 'Thousands of guys' is centered horizontally.
0:15split screen product vs messy dye
A split-screen comparison. The left side, labeled with a green square icon, shows a light-skinned hand dispensing light brown, creamy product from the 'SIMPLER HAIR COLOR' bottle onto a white comb-brush applicator, similar to previous scenes. The background is a blurred light blue wall. The right side shows a light-skinned hand mixing a dark brown, goopy substance in a small, clear plastic tray with a red line mark, using a small white plastic stick. This appears messy and clumpy. The background is dark subway tiles and a white sink. Text overlay in white reads 'with messy dyes'.
0:16hand places product in box
A close-up shot shows a light-skinned hand placing the white 'SIMPLER HAIR COLOR' bottle into a sleek black cardboard box. The interior of the box lid has white text that says 'WELCOME' along with instructions, indicating a new product kit. The background is a white bathroom counter with a white sink. The lighting is bright and even. The main colors are white (bottle, counter, text), black (box), and the skin tone. Text overlay in white reads 'have already made the switch.'
0:18man explains simpler product outdoors
A medium close-up shot of the man from the first scene, now standing outdoors on a patio or porch. He is holding the 'SIMPLER HAIR COLOR' bottle in his left hand, gesturing towards it with his right hand as he talks and smiles at the camera. He is wearing the same light beige Henley shirt and has a black lavalier microphone. The background consists of a light-colored wooden wall and a dark doorframe, suggesting a home exterior. Natural daylight illuminates the scene. The dominant colors are the man's skin tone, beige (shirt), white (bottle), and the muted outdoor background. Text overlays in white read 'This is Simpler.' and 'This is the future.'
0:19before after split screen 2
A split-screen comparison showing two portraits of an African American man. The left side is labeled 'BEFORE' in a red box, depicting the man with a dark beard with prominent grey hairs, and a neutral expression. The right side is labeled 'AFTER' in a green box, showing the same man with a fully dark beard and a wide, joyful smile, revealing white teeth. Both images are medium close-ups against a plain white or light-colored wall background, possibly a bathroom door. The edges of the frame are overlaid with a subtle dark grey, wavy pattern.
0:21before after split screen 3
A split-screen comparison showing two portraits of an African American man. The left side is labeled 'BEFORE' in a red box, showing the man with a bald head and a dark beard with substantial grey hairs on the chin and sides. He has a serious, stoic expression. The right side is labeled 'AFTER' in a green box, depicting the same man with a fully dark beard, looking directly at the camera with a firm, confident expression. Both images are medium close-ups against a plain, light-colored background. The edges of the frame are overlaid with a subtle dark grey, wavy pattern.
0:22before after split screen 4
A split-screen comparison shows two portraits of a light-skinned man. The left side is labeled 'BEFORE' in a red box, showing the man with stylishly swept-back dark hair, but with a visibly grey beard. He has intense blue eyes and a neutral, serious expression. The right side is labeled 'AFTER' in a green box, depicting the same man with dark, swept-back hair and a fully dark beard, matching his hair color. He maintains his intense gaze but with a slightly softer expression. Both images are medium close-ups against a plain, light-colored background. The edges of the frame are overlaid with a subtle dark grey, wavy pattern.
0:24before after split screen 5
A split-screen comparison showing two portraits of an African American man. The left side is labeled 'BEFORE' in a red box, showing the man with a very long, full beard that is almost entirely grey, and a wide-eyed, slightly surprised expression. The right side is labeled 'AFTER' in a green box, depicting the same man with a long, full, uniformly black beard, also with a wide-eyed, surprised, and happy expression. Both images are medium close-ups against a plain, light-colored background, possibly a bathroom. The edges of the frame are overlaid with a subtle dark grey, wavy pattern.
0:25product box on path
An overhead shot looking down at a sleek black 'SIMPLER' product box with a white 'S' logo, resting on a concrete path. The path is made of irregular brown stone pavers separated by small, light-colored river rocks. The background is filled with more of these rocks and pavers, with some green foliage from a small plant visible in the distance. The lighting is natural outdoor light, creating soft shadows. The dominant colors are natural browns, greys, and greens, contrasting with the black and white of the product box. Text overlays in white read 'FREE SHIPPING!' and 'RIGHT TO YOUR DOOR'.
0:28product call to action
A digital graphic displays the 'SIMPLER HAIR COLOR' bottle and a white comb-brush applicator centered within a dark grey circular frame. This circular element is set against a dynamic background of swirling black and dark grey wavy patterns, creating a sophisticated and modern aesthetic. Below the circle, a prominent green rectangular button reads 'BUY NOW!' with a white hand cursor briefly clicking it. Below the button, the words 'Make it simple' fade in, followed by 'SIMPLER HAIR COLOR' in a clean white font. The overall color palette is dark and monochromatic, with the green button providing a pop of color and the white text standing out clearly.
