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Blush placement can change your whole vibe. 💖 Are you team Apples of the Cheeks or High Cheek Energy? Drop it below! #IPSY @blondiewoodbeauty

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HookHow-ToExplainerTalking HeadClose-UpStatic FrameDialogue On CameraText OverlayBackground MusicConfidentTrustworthyFemale PresentExpert AuthorityProduct In HandFace First FrameBenefit-FirstOn-Brand Color PaletteProduct DemoInspirational

Transcript

0:00I'm a celebrity makeup artist and my pro tip when it comes to blush placement, I think you want to master the technique of your blending before you really think about your placement.

0:09Or if you're like me, you can work off the back of your hand.

0:12Now, that's my preferred way to do blush because it gives you a lot more control with the product.

0:17Put that product right onto the back of the hand. We're going to load that up.

0:20And then I'm going to take my brush and pick that product up off the back of my hand and you want to come into the area that's a little bit more shear.

0:30And this time I'm going to take the placement a little bit higher, and we're just going to press that right into the cheek and you can see how immediately I don't even need to blend that because it's already diffused.

0:40And if you want to build up the product a little bit and build up that color, you can just go a little bit more into your product on the back of your hand and then press that into the cheek.

0:49The best thing about makeup is that you can play and figure out what works best for you.

0:55And just because you can

Text on Screen

0:00HOW TO SHAPE THE FACE WITH BLUSH

0:00I'M A CELEBRITY MAKEUP

0:01ARTIST, AND MY PRO TIP

0:02WHEN IT COMES TO

0:02BLUSH PLACEMENT,

0:03I THINK YOU WANT

0:04TO MASTER

0:05THE TECHNIQUE

0:05OF YOUR BLENDING

0:06YOU REALLY THINK

0:07ABOUT YOUR PLACEMENT.

0:09OR IF YOU'RE LIKE ME,

0:09YOU CAN WORK OFF

0:10THE BACK OF YOUR HAND.

0:13NOW THAT'S MY PREFERRED

0:13BECAUSE IT GIVES YOU

0:14A LOT MORE CONTROL

0:15WITH THE PRODUCT.

0:17PUT THAT PRODUCT

0:18BACK OF THE HAND.

0:19WE'RE GOING TO

0:20LOAD THAT UP,

0:21TO TAKE MY BRUSH AND PICK

0:22THAT PRODUCT UP

0:23OFF THE BACK OF MY HAND.

0:25AND YOU WANT TO

0:26COME INTO THE AREA

0:27THAT'S A LITTLE BIT

0:28MORE SHEER.

0:29AND THIS TIME

0:30I'M GOING TO TAKE

0:31THE PLACEMENT

0:32A LITTLE BIT HIGHER,

0:33AND WE'RE JUST GOING

0:33RIGHT INTO THE CHEEK.

0:34AND YOU CAN SEE

0:35HOW IMMEDIATELY

0:36I DON'T EVEN NEED

0:37TO BLEND THAT

0:37ALREADY DIFFUSED.

0:40AND IF YOU WANT

0:41TO BUILD UP THE PRODUCT

0:42A LITTLE BIT

0:43AND BUILD UP THAT COLOR,

0:44YOU CAN JUST GO

0:45A LITTLE BIT MORE

0:45INTO YOUR PRODUCT

0:46ON THE BACK OF YOUR HAND

0:47AND THEN PRESS THAT

0:49THE BEST THING

0:50ABOUT MAKEUP

0:51IS THAT YOU CAN PLAY

0:52AND FIGURE OUT

0:53WHAT WORKS BEST FOR YOU.

0:54AND JUST BECAUSE YOU CAN

Scenes (3)

0:00intro and product prep explanation

A young-to-middle-aged white woman with long, wavy blonde hair and light, natural-looking makeup, including pink blush and subtle eyeliner, is framed in a medium close-up, centered in the shot. She is speaking directly to the camera with a friendly and confident expression. She wears a light pink crew-neck sweater and a delicate gold necklace with two name-plate pendants. In her left hand, she holds a bright pink cream blush stick, while her right hand holds a makeup brush. The background is softly blurred, showing hints of abstract makeup-related artwork, like lipstick swatches, in shades of red and pink. The lighting is soft and even, illuminating her face clearly. On-screen text overlays appear: 'HOW TO SHAPE THE FACE WITH BLUSH' at the top, and a series of instructional phrases at the bottom, such as 'I'M A CELEBRITY MAKEUP ARTIST, AND MY PRO TIP WHEN IT COMES TO BLUSH PLACEMENT, I THINK YOU WANT TO MASTER THE TECHNIQUE OF YOUR BLENDING BEFORE YOU REALLY THINK ABOUT YOUR PLACEMENT. OR IF YOU'RE LIKE ME, YOU CAN WORK OFF THE BACK OF YOUR HAND. NOW THAT'S MY PREFERRED WAY TO DO BLUSH BECAUSE IT GIVES YOU A LOT MORE CONTROL WITH THE PRODUCT.' The camera remains static throughout this segment.

0:17blush swatch demonstration

The shot focuses on a close-up of the woman's hands and the lower portion of her face, particularly her chin and mouth, as she demonstrates makeup technique. Her left hand holds a bright pink cream blush stick, which she applies directly onto the back of her right hand, creating a vibrant pink swatch. Her right hand, adorned with a large diamond ring on the ring finger and a gold band on the pinky finger, is then used as a palette. She picks up a fluffy, angled makeup brush with her right hand and gently swirls it into the blush swatched on her left hand, loading the brush with product. The background remains a soft, out-of-focus blur. The lighting is bright and even. On-screen text reads: 'PUT THAT PRODUCT RIGHT ONTO THE BACK OF THE HAND. WE'RE GOING TO LOAD THAT UP, AND THEN I'M GOING TO TAKE MY BRUSH AND PICK THAT PRODUCT UP OFF THE BACK OF MY HAND. AND YOU WANT TO COME INTO THE AREA THAT'S A LITTLE BIT MORE SHEER.' The camera is static.

0:29blush application demonstration

The shot returns to a close-up of the woman's face and upper shoulder, similar to the first scene. She is actively demonstrating the application of blush to her left cheek. With her left hand holding the blush stick and her right hand holding the makeup brush, she gently presses and blends the pink blush onto the upper part of her cheekbone, near her temple, moving the brush in small, dabbing motions. Her expression is focused and instructional. The light pink blush subtly enhances her cheek, creating a diffused and natural flush. The background remains softly blurred. The lighting is consistent and flattering. On-screen text continues to provide instructions: 'THIS TIME I'M GOING TO TAKE THE PLACEMENT A LITTLE BIT HIGHER, AND WE'RE JUST GOING TO PRESS THAT RIGHT INTO THE CHEEK. AND YOU CAN SEE HOW IMMEDIATELY I DON'T EVEN NEED TO BLEND THAT BECAUSE IT'S ALREADY DIFFUSED. AND IF YOU WANT TO BUILD UP THE PRODUCT A LITTLE BIT AND BUILD UP THAT COLOR, YOU CAN JUST GO A LITTLE BIT MORE INTO YOUR PRODUCT ON THE BACK OF YOUR HAND AND THEN PRESS THAT INTO THE CHEEK. THE BEST THING ABOUT MAKEUP IS THAT YOU CAN PLAY AND FIGURE OUT WHAT WORKS BEST FOR YOU.' The camera remains static.

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