0:00hand holding pill
A very tight close-up shot focuses on a person's manicured hand, specifically the thumb and forefinger, holding a small, smooth, white, elongated oval object that resembles a pill or lozenge. The fingers have neatly manicured nails painted in a pristine white color. The background is softly out of focus but appears to be a light-colored, possibly white, surface with faint shadows cast by unseen objects, suggesting bright, directional lighting. The overall color palette is muted, dominated by whites, light grays, and the natural skin tone. A white text box with black text is overlaid at the top of the frame, reading 'How to get all of this for FREE!'. The framing is a dynamic close-up, highlighting the object and the hand holding it.
0:00product arrangement static
A static medium shot showcases an arrangement of various eco-friendly cleaning products on a speckled light gray kitchen countertop. The background features white subway tiles, with natural light streaming in from the right, casting distinct shadows of the products and an unseen window frame onto the wall and counter. From left to right, the products include a clear glass spray bottle with a light teal silicone sleeve and spray nozzle, a tall white aluminum bottle labeled 'Grove Co. Hydrating Hand Soap Lemon & Eucalyptus', a clear glass pump bottle with a silver dispenser, two small glass dropper bottles of 'Grove Collaborative Glass Cleaner Orange & Rosemary' positioned in the foreground, and two rectangular sponges—one brown and one white—stacked on the far right. The overall color palette is clean and natural, with shades of white, teal, silver, orange, and brown. The scene exudes a sense of freshness and sustainability. The text overlay 'How to get all of this for FREE!' remains visible in a white box at the top of the frame.
0:02screen recording website demo
A screen recording shows an iPad or tablet display, with a finger or stylus navigating a website (grove.co). The initial view shows a person wearing a magenta long-sleeved top pouring a small amber liquid from a tiny bottle into a larger orange-sleeved bottle, symbolizing a refill process. Below this, text reads 'NATURAL CLEANING HOME & PERSONAL CARE'. The screen then scrolls down to reveal 'Everything you need for a sustainable home.' and an email address input field with a 'Claim My Offer' button. Further scrolling reveals text like '2 million+ customers love it here', 'EPA Safer Choice Partner of the Year 2020', an icon of a delivery truck with a leaf, and 'Flexible monthly shipments'. The dominant colors are white, teal, and a warm beige from the website design. Text overlays appear and disappear: 'Check out Grove Collaborative,', 'an online marketplace where you', and 'can shop all things sustainable. ♻️'. The camera motion mimics a smooth vertical scroll.
0:06product showcase hands
This segment features several dynamic close-up shots demonstrating individual products on a speckled light gray kitchen countertop with white subway tiles in the background, illuminated by bright directional sunlight creating strong shadows. The camera focuses on hands interacting with the items. It starts with a hand holding a clear glass spray bottle with a light teal silicone sleeve, rotating it slightly to show the 'DAILY SHOWER' label. Then, it transitions to a static shot of the teal spray bottle and a clear glass pump bottle, highlighting their design. A hand then enters the frame to pick up a small 'Orange & Rosemary' glass cleaner bottle, followed by another shot where the hand places two sponges (one brown, one white) next to the other products. The overall color scheme is natural and clean, emphasizing the products' aesthetic and functionality. Text overlays appear sequentially: 'All of these products contain', 'zero single-use plastic ✨', and 'that are eco-friendly ♻️ and sustainable. 😌'.
0:11product ingredient details
A series of tight close-up shots highlights the details and ingredients of the Grove Collaborative products. The first shot shows a hand holding two small glass cleaner bottles, 'Grove Collaborative Glass Cleaner Orange & Rosemary,' against a blurred background. The labels are clearly legible, showcasing the product name and scent. The second shot is an extreme close-up of the label on the 'Grove Co. Hydrating Hand Soap Lemon & Eucalyptus' bottle, revealing text such as 'SUSTAINABLY POWERFUL FOR A HEALTHY HOME' and 'FOR SOFTER HANDS!'. The lighting is bright and even, ensuring all text is easily readable. The color palette is vibrant with the orange and yellow from the labels contrasting against the white bottle and light skin tone. A white text box with black text overlays the bottom of the frame, stating: 'Nothing contains harsh, toxic chemicals or synthetic fragrances.'.
0:13product demonstration
This segment features close-up shots of hands manipulating the cleaning products, emphasizing their design and perceived quality. The first shot shows a hand holding the clear glass spray bottle with a light teal silicone sleeve, gently turning it to reveal different angles of its transparent design and spray mechanism. The second shot focuses on a hand holding and turning the clear glass pump bottle with a silver dispenser, highlighting its sturdy construction. The final shot is an extreme close-up of two sponges—one brown and one white—being slightly squeezed together, showcasing their texture and material. All scenes are set against a light gray kitchen countertop with white tiled background, illuminated by strong directional light that creates sharp shadows. Text overlays appear sequentially: 'And everything I've used', 'works even better', and 'than generic cleaning products.'. The color palette is clean, with natural tones from the products and surroundings.
0:17final product arrangement
A static medium shot, identical in composition to scene 2, displays the complete set of Grove Collaborative cleaning products neatly arranged on a speckled light gray kitchen countertop. The background consists of white subway tiles with pronounced shadows from natural light, suggesting a bright and clean environment. The arrangement includes the clear glass spray bottle with a teal sleeve, the tall white 'Grove Co. Hydrating Hand Soap' bottle, the clear glass pump bottle, two small 'Orange & Rosemary Glass Cleaner' dropper bottles, and the two stacked sponges. The scene reinforces the visual appeal of the entire product line. A white text box with black text is overlaid at the bottom of the frame, asking: 'Let me know which one you're dying to try!'. The overall impression is clean, eco-friendly, and inviting.
0:20brand logo cta
The scene transitions to a clean, minimalist white background. The 'Grove Collaborative' logo is centrally displayed in a dark teal-green color. The word 'Grove' is large and bold, with a registered trademark symbol ('®') next to it, and 'COLLABORATIVE' is written in a smaller, sans-serif font below. After a brief pause, a dark teal-green rectangular button with white text 'LEARN MORE' appears directly below the logo. The lighting is bright and even, highlighting the clean design. The only colors present are white for the background and dark teal-green for the logo and button, creating a professional and clear call to action.
