0:00product showcase intro
The scene opens with a static shot against a teal-green background, divided into four quadrants by off-white, slightly rounded shapes. Each quadrant showcases a different eco-friendly product. The top-left quadrant features a Mrs. Meyer's Clean Day Hand Soap bottle in pear tree scent. The top-right shows a light blue Method Antibac Toilet cleaner bottle. The bottom-left displays a packet of Seedling compostable kitchen wipes with a green leaf design. The bottom-right features a small, decorative ceramic container with a golden top. White text at the top of the screen reads: "Eco-friendly products are rarely at a reasonable price". The overall lighting is bright and even, highlighting the products against the colorful background. The dominant colors are teal-green, off-white, and the vibrant colors of the products themselves.
0:01mrs meyers hand soap closeup
The scene transitions to a close-up of the Mrs. Meyer's Clean Day Hand Soap bottle, pear tree scent, centered against an off-white, semicircular background, which is itself framed by the same teal-green from the previous scene. The bottle is clear plastic with a black pump, filled with light yellow soap. The label is distinctly green and white, showing 'Mrs. Meyer's Clean Day' and 'Pear Tree Scent Hand Soap'. As the shot progresses, subtle green leaf graphics animate and appear from behind the bottle, suggesting natural ingredients. White text at the top changes to: "We love that Grove makes it super affordable". The lighting is soft and even, highlighting the product's details. The overall color palette is fresh and clean, dominated by green, white, and teal.
0:04cleaning caddy reveal
A medium shot captures a woman, only her torso and arms visible, holding a white plastic cleaning caddy. The caddy has a metal handle and the 'Grove' logo printed in black on its side. Inside the caddy are three bottles of cleaning products, including a spray bottle, a dish soap bottle, and another pump bottle, all appearing to be from Mrs. Meyer's or similar eco-friendly brands. The woman's hands are visible, with long sleeves in a neutral color. The background is blurred, showing a light-colored kitchen or utility room. The lighting is bright and natural. Text at the bottom reads: "Grove has all the top eco-friendly brands".
0:06screen recording product scroll
A screen recording of the 'Grove Collaborative' website is shown. The top bar of the website is dark teal with the 'Grove Collaborative' logo and a cart icon. Below it, a banner states 'Offer Active: Choose your free gift set!'. The main content area is white, showcasing various eco-friendly products. Initially, 'Grove Co. Walnut Scrubber Sponge' and 'Mrs. Meyer's Hand Soap' are visible with prices and star ratings. The screen then scrolls down, revealing 'Mrs. Meyer's Dish Soap' and 'Mrs. Meyer's Multi-Surface Cleaner', also with prices, star ratings, and 'Add to Cart' buttons. The price for Mrs. Meyer's Hand Soap, Dish Soap, and Multi-Surface Cleaner shows a discounted price from $5.30 to $3.94, highlighting 'Save 25%'. Text at the bottom of the video reads: "Grove has all the top eco-friendly brands. And they price match, so you always get a deal on your favorite brands."
0:08couple product interaction
A medium close-up shows a young couple in what appears to be a kitchen setting. The woman on the right, with long brown hair and wearing a striped top, holds a Mrs. Meyer's hand soap bottle, inspecting it with a smiling and amused expression. She wears an Apple Watch on her left wrist. The man on the left, with short brown hair and a beard, wearing a plaid shirt over a yellow t-shirt, stands next to her, looking towards the camera with a subtle smirk. Several other cleaning products are visible on a countertop in the foreground, out of focus. The background shows light-colored kitchen cabinets. The lighting is warm and natural, creating a cheerful atmosphere.
0:10unboxing product bundle
A medium shot focuses on a woman, her curly dark hair and upper body visible, holding a cardboard sleeve of products above a white caddy filled with various cleaning bottles. She smiles at the camera, conveying excitement. The caddy contains multiple Mrs. Meyer's-like products, including spray bottles and pump bottles. The background is a kitchen with light-colored cabinets and countertops, slightly out of focus. The lighting is bright. Text overlays are used: "It's normally $30 bucks" and then changes to "But I got it as a GIFT!". Her gestures become more animated as she emphasizes the gift aspect.
0:12delivery and unboxing
The scene opens with a pair of hands opening a large, brown cardboard box placed on a doorstep. The box has 'We're moving Beyond Plastic' and 'PLASTIC-FREE BY 2025' printed on it. The hands belong to a person wearing blue jeans. The shot then cuts to a young woman, with blonde hair and wearing a white t-shirt and blue jeans, carrying the same box out of a doorway, smiling brightly as she walks away from the camera. The background shows a modern home entrance with a light-colored door and a green plant beside it. The lighting is bright and natural, suggesting daytime. The overall mood is positive and convenient. Text at the bottom states: "Grove makes it super easy to live an eco-friendly lifestyle".
0:15hand washing closeup
A close-up shot focuses on a person's hands vigorously rubbing together, covered in white soap suds. The skin is lightly tanned. The background is blurred, showing a counter with colorful fruits (lemons and limes) and hints of green foliage, suggesting a kitchen or bathroom sink area. The lighting is bright, highlighting the texture of the soap. The action emphasizes cleanliness and product efficacy.
0:16spraying cleaner on cloth
A close-up shot shows a hand holding a white spray bottle with a black nozzle. The hand is spraying a clear liquid onto a light blue microfiber cloth, which has the 'Grove Collaborative' logo visible. In the background, a light brown scrubbing pad is also visible, along with a white tiled bathroom wall and a chrome faucet. The lighting is bright and clinical, emphasizing hygiene and cleaning. The focus is on the action of preparing to clean.
0:18cleaning faucet
A close-up shot shows a hand, wearing a pink watch, wiping down a chrome bathroom faucet with a light blue microfiber cloth. The faucet is set against a white porcelain sink and a white tiled backsplash. Water droplets are visible on the faucet, indicating recent use or the cleaning action. The motion is smooth and deliberate. Text overlays appear: "No more unreasonable prices" and "$5.30 $3.94". Another text overlay appears: "No more harsh chemicals". The lighting is bright and focused on the cleaning area, creating a sense of cleanliness. The color palette is primarily white, silver, and blue.
0:20glass cleaner concentrate
A very close-up shot shows a hand holding a small glass bottle labeled 'Grove Glass Cleaner' in Orange & Rosemary scent. The bottle contains a concentrated yellow liquid. The hand is carefully pouring the concentrate into a larger, clear glass spray bottle with a white nozzle, which is partially visible in the blurred background. The background is bright white, likely a bathroom or kitchen counter. Text at the bottom states: "My friend just told me about Grove that curates a bunch of eco-friendly products!". The focus is on the precise action of dilution and preparation. The lighting is bright, highlighting the product's details and the liquid's color.
0:24full size products offer
A close-up shot shows a hand reaching to press the pump of a Mrs. Meyer's Clean Day Dish Soap bottle, which is white with a black pump and a lavender-themed label. It is situated on a white tray, flanked by two other Mrs. Meyer's products: a hand soap bottle to the left and a multi-surface cleaner spray bottle to the right. The background is a white tiled wall with glimpses of a dark appliance. The lighting is bright and even. Text at the bottom states: "Sample full-size products with your first order for FREE!". Another text overlay reads: "It's like aromatherapy while you're cleaning."
0:27reusable bag vegetables
A close-up shot shows a hand placing pieces of chopped green celery into a clear, reusable plastic bag decorated with yellow lemons and green leaves. The bag is held open by the other hand or rests on a countertop. The background is a light-colored kitchen counter. The lighting is bright and natural. A teal-green text bubble with 'Affordable' appears at the top left of the screen, highlighting a product benefit. The scene promotes reusable and eco-friendly kitchen solutions.
0:28cleaning mirror
A close-up shot shows a hand holding a clear glass spray bottle with a light blue silicone sleeve, spraying liquid onto a mirror. The mirror reflects the spray bottle and the person's hand, creating a clean, bright aesthetic. The background is white, likely a bathroom setting. The lighting is bright. A teal-green text bubble with 'Safe' appears at the top left of the screen, highlighting a product benefit.
0:29pumping hand soap
A close-up shot focuses on a hand pressing the pump of a Mrs. Meyer's Clean Day Hand Soap bottle, yellow label, releasing soap onto the other hand. The bottle is yellow and white, with a black pump, sitting on a white countertop. In the background, green potted plants are blurred, adding a natural element. The lighting is bright and fresh. A teal-green text bubble with 'Plant-based' appears at the top left of the screen, highlighting a product benefit.
0:30cleaning sink
A close-up shot shows a hand with fair skin tone, wearing a ring on the index finger, wiping down a white porcelain bathroom sink with a light blue microfiber cloth. The sink has a chrome faucet and handles, and a white tiled backsplash. The cleaning motion is circular and thorough. The lighting is bright and clean. A teal-green text bubble with 'Carbon-neutral' appears at the top left of the screen, highlighting a product benefit.
0:31holding toilet cleaner
A medium shot captures a woman, with long brown hair, wearing a light purple top and blue jeans, holding up a light blue Method Antibac Toilet cleaner bottle towards the camera. She stands in a bathroom, with a white toilet and toilet seat visible in the foreground, and a wall decorated with butterfly decals in the background. She looks directly at the camera with a neutral expression, presenting the product. The lighting is bright and clear. A teal-green text bubble with 'Cruelty-free' appears at the top left of the screen, highlighting a product benefit.
0:33scrubbing brush
A very close-up, overhead shot shows a hand with fair skin tone, holding a small, round, gold-colored scrubbing brush. The hand is moving the brush in a circular motion inside a white ceramic container, which contains some suds or cleaning solution. The background is a clean white surface, likely a countertop or sink. The lighting is very bright, focusing on the intricate action and the product. A teal-green text bubble with 'Super cute!' appears at the top left of the screen, highlighting a product feature.
0:35final offer graphic
The scene displays an animated graphic with a teal-green background and a large, off-white, cloud-like shape in the center. The 'Grove Collaborative' logo is prominently displayed at the top of this shape, in dark teal. Below the logo, text reads: 'Get your free Mrs. Meyer's set today ($30 value)'. Within the off-white shape, an animated visual shows various cleaning products: Mrs. Meyer's Hand Soap, Mrs. Meyer's Dish Soap, Mrs. Meyer's Multi-Surface Cleaner, and a white cleaning caddy with the 'Grove' logo. These products appear from the bottom of the screen, gradually arranging themselves. The lighting is bright and cartoon-like. The overall color palette is teal-green, off-white, and the vibrant blues, greens, and yellows of the products. At the bottom right, a 'SHOP Grove Now' button appears.
