0:00product demo trash bags
A medium shot frames a woman in a brightly lit kitchen, centered behind a dark, rich wooden countertop. She is actively unrolling a flat, gray, cylindrical package of trash bags with both hands, guiding it smoothly across the counter surface. The background features a pristine white subway tile backsplash, white upper cabinets with subtle black hardware, and open wooden shelving displaying various ceramic bowls and small potted plants, all slightly out of focus. The scene is illuminated by soft, even overhead lighting, creating a clean and inviting atmosphere. Dominant colors include the warm rust-orange of her sweater, the natural browns of the wood, and the crisp whites of the kitchen elements. Text overlays prominently display "Grove Collaborative" at the top and "Recycled Trash Bags" in the center.
0:02product use trash bag
A medium close-up shot highlights a stainless steel trash bin with its lid open, revealing a clear view into its interior. A woman's hands are precisely positioning a translucent, light gray trash bag, carefully unfolding it and securing its edges around the rim of the bin. The background is softly blurred, showing a light wooden cabinet to the left and a white kitchen cabinet with a built-in appliance to the right, suggesting a functional kitchen environment. Bright, diffused overhead lighting casts clear shadows, emphasizing the texture of the materials. The primary colors are the metallic silver of the bin, the semi-transparent white of the bag, and the warm, natural wooden tones. A text overlay at the bottom reads: "Made of 100% post-consumer recycled plastic."
0:05product packaging trash bags
A medium close-up shot focuses on a woman's hands holding and rotating a compact, cylindrical roll of trash bags. The product is wrapped in a white paper label that clearly displays "GROVE collaborative" and "100% Recycled Plastic Trash Bags." The textured surface of the label and the roll are well-defined. In the blurred background, a brown cardboard box, likely for shipping, with the "Grove Collaborative" logo, sits on a rustic wooden table featuring prominent grain patterns. The lighting is soft and natural, illuminating the product and hands while maintaining a warm, earthy ambiance. The color palette primarily includes natural wood browns, the subtle grays and whites of the product packaging, and a hint of the woman's rust-orange sleeve. A text overlay at the bottom states: "Every purchase helps restore America's rivers."
0:08product display sponges
A medium shot showcases Grove Collaborative Walnut Scrubber Sponges arranged artfully on a dark, polished wooden countertop. In the foreground to the left, two individual sponges are displayed, one slightly angled and resting on the other, revealing their dual-layer composition: a natural brown top layer and a white bottom layer. To the right, a multi-pack of the sponges stands upright, clearly showing the branded packaging with text like "Grove Walnut + Cellulose Scrubber Sponge." The background is a bright, softly blurred kitchen, featuring a white subway tile backsplash, a sleek black kitchen faucet, and a roll of paper towels on a metallic holder. The lighting is bright and even, highlighting the product textures. A prominent green square border frames the video. The dominant colors are natural browns, crisp whites, and black accents.
0:10product demo sponge rinse
A close-up shot is centered on a kitchen sink, where a steady stream of water cascades from a modern black faucet. A woman's hands hold a rectangular, white cellulose sponge directly beneath the flowing water. The sponge visibly absorbs the water, expanding slightly and becoming thoroughly saturated. The background consists of a crisp white subway tile backsplash and a speckled granite countertop. To the right, a blurred collection of wooden kitchen utensils in a dark holder adds depth. The scene is brightly lit, emphasizing the cleanliness and the sponge's absorbent properties. The dominant colors include the pristine white of the sponge and tiles, the metallic gleam of the sink, and the dark contrast of the faucet. A text overlay at the bottom reads: "Plant-based cellulose."
0:12product use sponge scrub
A close-up shot provides a detailed view of a woman's hands actively scrubbing a white ceramic mug with blue abstract designs under running water in a kitchen sink. The coarse, brown side of the Grove Collaborative sponge is used to scrub the mug, generating a light amount of suds. Water splashes gently around the mug and hands, creating a dynamic visual. The background includes a clean white subway tile backsplash and a dark, modern kitchen faucet. The scene is brightly lit, highlighting the scrubbing action and the effectiveness of the sponge. The color palette features the white and blue of the mug, the contrasting brown and white of the sponge, and the silver tones of the sink. A text overlay at the bottom states: "Walnut shell & recycled fiber scrubber."
0:15product display flour sack towel
A medium close-up shot focuses on a dark brown, intricately woven basket, lined with a pristine white flour sack towel, filled with several freshly baked muffins. The muffins exhibit a rustic, homemade appearance, with some featuring visible berries. The basket rests on a warm-toned, dark wooden countertop. The background, a bright kitchen, is softly blurred, showing white subway tiles and the subtle outlines of upper cabinets. The lighting is soft and warm, enhancing the inviting and comforting aesthetic of the scene. A prominent golden-brown square border frames the video. Text overlays prominently display "Grove Collaborative" and "100% Organic Flour Sack Towel."
0:17product use flour sack towel
A medium shot captures a woman in a bright kitchen carefully arranging freshly baked muffins. She is seen gently removing muffins from a black metal muffin tin, holding one in her right hand as she prepares to place it into a dark brown woven basket lined with a crisp white flour sack towel. Her left hand also holds a muffin just removed from the tin. Several muffins remain in the tin to her left. The background is a clean and well-lit kitchen with white subway tiles, white cabinets, and open wooden shelves, suggesting a modern yet warm home. The lighting is soft and inviting. The scene evokes a domestic and nurturing atmosphere with a warm, natural color palette. A text overlay at the bottom reads: "Made with bleach-free cotton."
0:20product display soap dispenser
A medium shot presents an assortment of Grove Collaborative Glass Hand Soap Dispenser products on a dark, polished wooden countertop. In the foreground, a clear glass soap bottle with a brushed silver pump head is featured, accompanied by its cylindrical cardboard packaging which showcases illustrations of bottles and botanical elements. Behind these, three white, flexible refill pouches for "Gel Hand Soap" are arranged upright, with visible labels like "Lavender & Thyme" and "Free & Clear," and one in a green variant. The background is a bright, slightly blurred kitchen environment, including white cabinets and subway tiles. The lighting is even and soft, creating a clean and appealing display. Text overlays at the top state "Grove Collaborative" and "Glass Hand Soap Dispenser." The color palette is dominated by clear glass, silver, white, and earthy browns, with pastel accents from the soap pouches.
0:22product use soap refill
A close-up shot focuses on a woman's hands as she refills a clear glass hand soap dispenser. Her left hand holds a white, flexible pouch of "Gel Hand Soap - Lavender & Thyme," from which a clear, viscous liquid soap is being poured directly into the open neck of the glass bottle. The bottle, already partially filled, is held steady by her right hand. The background is blurred, showing a warm, rust-orange sweater sleeve to the left, indicating the presence of the woman, and a general, soft-focus kitchen setting. The lighting is bright and clean, emphasizing the transparent soap and the clear glass. The color scheme is predominantly white (pouch), clear (soap/bottle), and the muted tones of the hands and sweater. A text overlay at the bottom reads: "No synthetic fragrances or dyes."
0:25product demo pumping soap
A medium close-up shot captures a woman's hand depressing the brushed silver pump of a clear glass hand soap dispenser, causing a small dollop of clear liquid soap to dispense into her cupped palm. Two identical glass dispensers, each with a white silicone base, are neatly arranged on a white rectangular tray atop a speckled granite countertop. A roll of white paper towels on a metallic holder is visible on the far left, next to a clean white subway tile backsplash. The lighting is bright and even, highlighting the product's functionality and the clean kitchen aesthetic. The dominant colors are crisp white, clear glass, metallic silver, and the natural tones of the granite. A text overlay at the bottom proclaims: "Reduce plastic waste."
0:27package delivery
A medium shot, taken from a slightly elevated perspective, shows the lower half of a person's body as they bend down to retrieve a large, brown cardboard delivery box. The box prominently features "Grove Collaborative" branding and is secured with blue patterned tape. It rests on a textured, light brown woven straw doormat, positioned just outside a white front door. To the right, a white wooden railing and lush green foliage are visible, suggesting a welcoming outdoor porch or stoop setting. Bright natural daylight illuminates the scene, casting soft shadows. The overall color palette is earthy and fresh, incorporating browns, whites, blues, and vibrant greens. A text overlay in the center reads: "Free Kit With Your First Order."
0:29brand logo outro
A static shot displays the Grove Collaborative brand logo against a solid, dark teal or deep blue-green background. The word "Grove" is featured prominently in a large, elegant white serif font, centered on the screen. Below it, the word "COLLABORATIVE" is presented in smaller, all-caps, white sans-serif text with wider letter spacing. The lighting is even and soft, ensuring the logo is crisp and easily readable. The scene is minimalist, with no other visual elements or actions. The color palette is restricted to the dark teal background and the clean white text, creating a sophisticated and clear brand presentation.
