0:00man applying beard dye initial
The scene features a medium close-up shot of a man from the chest up, angled slightly from his right side, in what appears to be a well-lit bathroom. The background consists of a plain white wall and a metal shower curtain rail on the far left. Bright, even overhead artificial lighting illuminates the scene, creating a clean and functional atmosphere. The man is actively applying a light brown, creamy dye to his beard using a small, white comb applicator. His head is turned slightly to his left, and his gaze is focused on the application process. The overall color palette is dominated by the neutral whites and light greys of the bathroom, contrasted with the man's natural skin tone and the warm, earthy tones of the hair dye. On-screen text, 'IF YOU HATE THE MESS YOU'LL LOVE THIS', is prominently displayed in white uppercase letters at the top.
0:02hands opening product box
This overhead medium shot focuses on a pair of hands opening a product box on a pristine, bright white surface. The lighting is intensely bright and even, suggesting a studio or well-lit commercial setting, with minimal shadows. Two hands, one on each side, are meticulously lifting the lid of a sleek, rectangular black box. The box features a minimalist white logo, which appears to be a stylized 'S' or two overlapping 'S' shapes, centrally positioned on the lid. The hands are adorned with several silver rings on multiple fingers and a variety of metallic and beaded bracelets on both wrists. The scene conveys precision and a sense of unwrapping something new. Below the hands, a white rectangular text overlay states, 'We made something simpler.'.
0:03blurry product transition
The scene presents a very brief, blurry transition shot of the product, moving from extreme blur into a slightly more defined but still unfocused image. The primary subject, a white product bottle with a black cap and a white comb applicator, is centered in the frame. The background is a uniformly light grey, contributing to the ethereal, out-of-focus effect. The quality of the lighting is soft and diffused, characteristic of an indoor setting, preventing any harsh shadows or highlights. This shot acts as a quick visual interlude between distinct actions, emphasizing a change or reveal without fully disclosing the details yet. Faint, unreadable legal disclaimer text is visible at the very bottom, hinting at detailed product information to be displayed later. The overall mood is one of anticipation and mystery.
0:04squeezing dye onto comb
This is an extreme close-up focusing intensely on a person's hands and the product being dispensed. The backdrop is a dark grey or black textured countertop, providing a stark contrast to the white product components. Bright, directional lighting from above creates subtle highlights on the bottle and comb, and soft shadows beneath, emphasizing their three-dimensional form. A white cylindrical bottle, labeled 'SIMPLER HAIR COLOR', is held by one hand, squeezing a viscous, light brown, creamy substance onto the fine, widely spaced teeth of a white comb applicator. The comb is held steady by the other hand. The action is precise and controlled, showcasing the ease of direct application. A white rectangular text overlay at the bottom reads: 'that gives you natural-looking results'.
0:06comb with mixed dye
The scene is an extreme close-up, tightly framed on a white comb applicator filled with two different shades of hair dye. The background is a bright, white ceramic bathroom sink, with a dark, circular drain clearly visible in the upper part of the frame, providing context for the setting. The lighting is bright and even, typical of an overhead bathroom light, highlighting the textures of the dye. The white comb, designed with long, thin bristles, is heavily loaded with a lighter, creamy beige substance and a distinct, darker, caramel-brown substance. These two colors are layered or mixed on the comb's teeth in wavy patterns, suggesting a dual-component dye or an application technique. Three white rectangular text overlays are stacked vertically: 'NO MIXING', 'NO MESS', 'NO STRESS'.
0:07man applying beard dye focused
This medium close-up shows the same man from the opening scene, shirtless and focused, as he continues to apply hair dye to his beard. The scene is set in a bright bathroom, identifiable by a light beige wall and a stark white door on the right, with a metal shower curtain rail visible. The lighting is bright and even, creating a clear and direct view of the application process. The man is holding the white comb applicator and brushing the light brown, creamy dye downwards through the right side of his beard. His head is slightly angled, and his eyes are cast downwards, fixated on his reflection in an unseen mirror. A white rectangular text overlay at the bottom reads: 'Simply brush it through,'.
0:08man applying hair dye
The scene continues with the same man, shirtless, in the bright bathroom setting, featuring a light beige wall and a white door. The lighting remains bright and even, providing a clear view of the action. In this medium close-up, the man is now applying the white comb applicator to his hair, brushing a creamy, white or very light grey substance (the dye) through the top of his head. His head is tilted downwards, and his right hand is actively engaged in the brushing motion. Traces of the light brown dye are still visible in his beard, indicating the ongoing process. The focus is on the ease and precision of applying the product to his hair. A white rectangular text overlay at the bottom states: 'and see your grays fade into a smooth,'.
0:11man post application confident
This medium close-up captures the man (from previous scenes) from the chest up, seemingly after the hair and beard dye application is complete. He is positioned on what appears to be an outdoor balcony or patio, indicated by a sliding glass door and vertical blinds blurred in the background. Bright, natural daylight illuminates him from the right, creating a clean and fresh look. His hair and beard are now uniformly dark, showcasing the final effect of the dye. He looks directly into the camera with a confident, slightly open-mouthed expression, as if about to speak or having just finished speaking. A white rectangular text overlay at the bottom concludes the sentence: 'natural-looking color.'.
0:12product bottle in hand branding
The scene is a medium close-up, tightly framed on a hand holding the 'SIMPLER HAIR COLOR' product bottle. The background is a soft, light-colored surface, possibly a bedspread or a light table, with blurred elements in the distance hinting at a cozy living space, including a partially visible black product box. The lighting is soft, diffused, and bright, enhancing the product's clean aesthetic. A hand holds the sleek, white cylindrical bottle, which features a black cap and prominent 'SIMPLER HAIR COLOR' branding along with a stylized 'S' logo. The hand gently rotates the bottle to clearly display the label to the camera. A white rectangular text overlay at the bottom states: 'It's designed for re-use'.
0:13squeezing dye onto comb reprise
This extreme close-up revisits the action of dispensing hair dye onto the comb applicator. The background is a soft, light blue wall, suggesting a different, but equally clean, indoor setting like a bathroom. The lighting is bright and even, providing a clear and detailed view of the product and the hands. A hand holds the white 'SIMPLER HAIR COLOR' bottle, precisely squeezing a viscous, light brown, creamy substance onto the white comb applicator. The comb, held by the other hand, is designed with fine, widely spaced teeth, ready to distribute the product evenly. The focus is entirely on the controlled and mess-free dispensing process. A white rectangular text overlay at the bottom reads: 'with one can lasting as many uses'.
0:15split screen product vs messy boxes
The scene is presented as a split screen, offering a direct visual comparison. The top half shows a close-up of a man's hand squeezing the light brown dye onto the white comb applicator, set against a blurred, light blue background. This top frame emphasizes the clean and controlled application of the Simpler product. The bottom half, in contrast, depicts a cluttered, messy retail shelf in a drugstore aisle. Several damaged and leaky boxes of traditional hair dye are stacked haphazardly, with dark, reddish-brown liquid visibly spilled on the shelf and seeping from the packaging. This lower frame highlights the common problem of mess associated with conventional dyes. A white rectangular text overlay at the bottom reads: 'as up to four boxes of drugstore dye.'.
0:17man applying beard dye looking up
In this medium close-up, the first man from the video, shirtless, is again shown applying the hair dye to his beard. The setting is the same bright bathroom, with a light beige wall and a white door visible in the background. The bright, even interior lighting clearly illuminates the man and his actions. He is applying the light brown dye to the left side of his beard using the white comb applicator. His head is tilted back, and he is looking upwards and slightly off-camera, as if meticulously checking the coverage in a mirror. The dye appears light brown/yellowish on his beard, still in the process of developing. A white rectangular text overlay at the bottom states: 'Plus, it's less likely to stain your skin,'.
0:19man speaking pointing to beard
This medium close-up features the same man, shirtless, after the dye has developed, in an outdoor balcony or patio setting. A blurred sliding glass door and vertical blinds are visible in the background, bathed in bright, natural daylight. The man's hair and beard are now uniformly dark, showcasing the product's effective results. He is speaking directly to the camera, with a confident and articulate expression. His right hand is raised, and his index finger points directly to his freshly dyed beard on the right side of his face, drawing attention to its natural appearance. A white rectangular text overlay at the bottom completes the thought: 'so you stay clean while your color sets in.'.
0:20second man applying beard dye
The scene shows a medium close-up of a second man applying the hair dye to his beard. He is positioned in a bright, clean bathroom, with white shelves and some decorative, neutral-toned plants or grasses in vases blurred in the background. Bright, overhead artificial lighting provides a clear view. The man is holding the white comb applicator with his right hand and brushing the light brown, creamy dye through the right side of his beard. His gaze is directed downwards and to his right, presumably into a mirror, as he meticulously applies the product. His hair is dark and neatly styled. A white rectangular text overlay at the bottom reads: 'Most guys say they love how it looks'.
0:21third man applying beard dye
This medium close-up features a third man applying hair dye to his beard. The background is a simple, light-colored wall, suggesting an uncluttered bathroom or personal space. The lighting is bright and even, providing a clear view of the man's face and actions. He is holding the white comb applicator with his right hand and brushing the light brown, creamy dye through the left side of his beard. His head is tilted back, and he is looking upwards and slightly off-camera, possibly checking his reflection. He has a dark, short beard with visible grey patches. A white rectangular text overlay at the bottom continues the message: 'they love how it looks'.
0:22fourth man applying beard dye pre
The scene is a close-up, focusing on the face and upper chest of a fourth man. The background is a blurred, light-colored bathroom or interior setting. The lighting is bright and even, creating a clear and direct view of his face. The man has long, dark, slightly wavy hair tied back and a long, full grey beard. He is shirtless. He is actively applying a white or very light brown creamy substance (the dye) to the lower, more grey section of his beard using the white comb applicator. His eyes are wide and intently focused directly into the camera, giving an intense and direct look. Two white rectangular text overlays are stacked vertically on the right: 'NOT TOO DARK', 'NOT FAKE'.
0:24fourth man post dye reveal
This close-up features the same man from the previous scene, focusing on his face and upper chest in a light-colored bathroom setting with a blurred background. The lighting is bright and even. The man, shirtless, first covers his mouth and chin with his right hand. He then dramatically lowers his hand to reveal his beard, which has transformed from grey to a rich, dark brown or black, showing the complete effect of the dye. He maintains direct eye contact with the camera, conveying a sense of satisfaction and confidence with the results. Three white rectangular text overlays are stacked vertically on the right: 'JUST REAL', 'CONFIDENT', 'NATURAL-LOOKING RESULTS'.
0:26man holding product box and bottle
This medium shot, framed from the waist up, features the same man as in the previous two scenes. He is standing in a brightly lit room with a decorative white wooden screen or divider as a blurred background element. The natural light highlights the product. The man initially holds the sleek, black product box with the white stylized 'S' logo. He then seamlessly transitions, replacing the box with the white 'SIMPLER HAIR COLOR' bottle and its accompanying comb applicator, holding them up to present them to the camera. His posture is upright and engaging. A white rectangular text overlay at the bottom reads: 'Try Simpler Hair Color'.
0:27man speaking with product
This medium close-up focuses on a man speaking directly to the camera while holding the product. He is situated in a bright bathroom setting, with a blurred, light-colored background. The lighting is bright, even, and artificial, illuminating his face clearly. The man holds the white 'SIMPLER HAIR COLOR' bottle in his left hand, and his right index finger points towards the bottle as he gestures while speaking. He has a friendly, slightly animated expression with a subtle smile. His hair and beard are neatly groomed and appear dark. A white rectangular text overlay at the bottom reads: 'Because looking good shouldn't be complicated.'.
0:29man smiling with product
This medium close-up features a man holding the product bottle and smiling broadly at the camera. The setting is a minimalist room with blurred, light-colored background elements, suggesting a clean and modern environment. Soft, natural light illuminates him from the side, creating gentle shadows that add depth to his features. The man holds the white 'SIMPLER HAIR COLOR' bottle in his right hand, presenting it to the viewer. His hair and beard are dark and well-groomed, showcasing the product's effect. He has a wide, confident smile and maintains direct eye contact. A white rectangular text overlay at the bottom continues the message: 'Because looking good shouldn't be complicated.'.
0:30man posing hair stroke
The scene is a close-up, focusing on the man's face and right shoulder, captured from a slightly low angle. The background is a neutral, light-colored wall with blurred framed pictures, creating a subtle domestic atmosphere. Soft, natural light falls on his face, highlighting his features. The man, shirtless, looks intensely into the camera. His right hand is raised, with fingers gently running through his dark, slicked-back hair, a gesture that emphasizes its rich color and texture. His beard is full and dark, completing his confident and masculine appearance. There are no text overlays or graphics, allowing full focus on his expression and appearance.
0:30man posing arms raised
This medium close-up features the same man, shirtless, from the chest up. He is positioned against a light-colored wall, with the ceiling and a light fixture visible in the blurred background. Soft, natural light illuminates the scene evenly. The man looks directly at the camera with a neutral, slightly intense expression, his mouth slightly ajar. Both of his arms are raised, with his hands behind his head or near his neck, flexed to subtly highlight his biceps and shoulders. His dark hair and beard are perfectly groomed, emphasizing the product's effect. The pose conveys confidence and a sense of physical well-being. There are no text overlays or graphics.
0:31man posing profile reveal
The scene is a close-up, focusing on the man's face and shoulder, against a neutral, light-colored wall with blurred furniture or objects in the background. Soft, natural light illuminates his profile. The same man, shirtless, initially looks away from the camera, presenting the left profile of his dark, groomed beard. Then, he slowly pivots his head to look directly at the camera with a confident, slightly smiling gaze. During this turn, a brief, subtle visual effect of grey hair appearing on his sideburns and then disappearing reinforces the transformation achieved by the dye. His dark hair is slicked back. This shot is a final, dynamic showcase of the product's natural results. There are no text overlays or graphics.
0:34product box on doorstep
This is a medium overhead shot, angled downwards, capturing a small black product box on a residential doorstep or pathway. The environment is outdoors, featuring a light grey concrete surface where the box rests, adjacent to a path made of irregularly shaped, flat brown stones interspersed with small, smooth river rocks. In the blurred background, green foliage or a small bush is visible, adding a natural touch. The lighting is bright, natural daylight, casting clear but not harsh shadows, indicating an open outdoor setting. The black box features the white 'SIMPLER' logo. Two white uppercase text overlays are prominently displayed in black rectangles: 'FREE SHIPPING!', and 'RIGHT TO YOUR DOOR', emphasizing convenience. The scene promotes direct-to-consumer delivery.
0:36animated end screen call to action
The final scene is an animated end screen featuring a call to action. The background is a stylized dark grey, with subtle wavy, flowing lines creating a sophisticated fabric-like texture. In the center of the screen, a circular cutout reveals the white 'SIMPLER HAIR COLOR' bottle and its matching comb applicator, set against a clean white surface with a dark blue backdrop, effectively highlighting the product. Below this central image, a prominent, rectangular green button labeled 'BUY NOW!' is displayed, with a white mouse cursor shown actively clicking it, encouraging immediate purchase. Various white text overlays appear and disappear, reinforcing the brand message: 'Make it simple', 'go Simpler.', and the main brand name 'SIMPLER HAIR COLOR'. The overall design is sleek and modern.
