0:00deforestation aerial view
This is a high-angle wide shot captured from an aerial perspective, showcasing a vast deforested landscape. The foreground and midground are covered with barren, reddish-brown earth littered with countless fallen tree trunks, branches, and remnants of green foliage, indicating recent clear-cutting. In the background, lush, vibrant green mountains covered in dense coniferous and deciduous forests rise under a slightly hazy sky. The contrast between the devastated foreground and the pristine background is stark. The overall color palette is earthy browns, greens, and a muted blue for the sky. White text overlays appear, transitioning from "Paper towels and toilet paper wipe out" to "tens of thousands of trees" and finally "every day in the US alone." The lighting is natural daylight, casting soft shadows and highlighting the texture of the cleared land.
0:06deforestation ground view
This medium-wide shot is taken from a slightly low angle, showing another deforested area from a ground-level perspective. The foreground is dominated by reddish-brown soil, covered in a dense scattering of cut tree stumps, branches, and wood debris, suggesting a clear-cut logging operation. In the midground, a distinct line of tall, mature pine trees with dark green needles stands vertically, forming a stark boundary between the cleared land and the remaining forest. The background features a bright blue sky with sparse white clouds. The overall lighting is bright and natural, with sunlight illuminating the scene. White text overlays appear, transitioning from "To clean up our messes," to "we're doing damage to the planet."
0:10product showcase bamboo paper
This is a medium shot focusing on Seedling by Grove paper products set on a wooden surface. In the center is a brown cardboard box of 'Seedling by Grove' Ultra Absorbent Paper Towels, featuring a prominent green bamboo leaf graphic. The text 'TREE-FREE PRODUCTS MADE OF 100% SUSTAINABLE BAMBOO' is visible at the top. To the right, a roll of white 'Ultra Durable Reusable Towels' in clear plastic packaging leans against the box. In the blurred background, lush green bamboo stalks are visible, suggesting a natural, sustainable environment. The lighting is soft and even, highlighting the product details. White text overlays appear, transitioning from "So we're growing a sustainable future" to "for home paper."
0:14kitchen introduction seedling
A medium shot captures a young man in a modern kitchen, standing slightly to the left of a stainless steel kitchen faucet. He has short dark hair and is wearing a light blue denim-like button-up shirt over a white t-shirt. He smiles genuinely and gestures with his hands, appearing to present something. The kitchen background is clean and contemporary, with white upper cabinets, a stainless steel range hood, and warm under-cabinet lighting. Various kitchen accessories like olive oil bottles and a bowl of fruit are visible on the counter. The overall lighting is warm and inviting. White text overlay reads: "Introducing Seedling,"
0:16hands placing toilet paper
This overhead close-up shot focuses on a pair of hands gently placing a roll of white toilet paper into a brown cardboard box, which already contains three other rolls. The toilet paper has a subtle textured pattern. The hands are fair-skinned, with the left hand wearing a light brown, knitted sweater sleeve. The background is a warm, light-colored wooden surface, likely a tabletop. The lighting is soft and even, clearly illuminating the product and hands. White text overlay reads: "a line of sustainably produced toilet paper,"
0:18hands placing paper towels
An overhead close-up shot captures fair-skinned hands carefully placing a roll of white paper towels into a brown cardboard box, similar to the previous scene. The paper towel roll is large, with a distinct quilted texture. The left hand, partially visible, is wearing a light brown knitted sweater. The background is a warm-toned wooden surface. The lighting is soft and consistent, highlighting the texture of the paper towel. White text overlay reads: "paper towels,"
0:20hands pulling tissues
This is an overhead close-up shot showing fair-skinned hands pulling a white tissue from a small, square white box with a circular opening at the top. The tissue is soft and crinkled as it emerges from the dispenser. The hand visible has a simple ring on the ring finger. The background is a warm, light-colored wooden surface, maintaining consistency with previous product shots. The lighting is bright and even. White text overlay reads: "and tissues."
0:21hand wiping counter
A medium close-up shot shows a fair-skinned hand using a white paper towel to wipe down a clean, light-colored kitchen counter. The hand moves smoothly from left to right across the frame. In the blurred background, a cutting board and a modern kitchen sink are partially visible, suggesting a functional kitchen environment. The lighting is bright and clean, emphasizing the cleanliness. White text overlay reads: "It's absorbent,"
0:22man wiping mirror
A medium close-up shot captures a young man, partially obscured by his hand, using a white paper towel to wipe a mirror. His face is smiling and partially reflected in the mirror. He has short dark hair and light brown skin. The background is out of focus, showing a bright, slightly blurred window, suggesting an interior space like a bathroom or bedroom. The lighting is soft and natural. White text overlay reads: "strong,"
0:23hand pulling tissue from box
A close-up shot features a fair-skinned hand pulling a white tissue from a small white tissue box with a circular opening. The tissue is white and soft, indicating its texture. The hand is positioned centrally, and a subtle ring is visible on the ring finger. The background is intentionally blurred and warm, keeping the focus entirely on the hand and the tissue box. The lighting is soft and even. White text overlay reads: "and tree-free."
0:24woman in bamboo garden
A medium close-up shot shows a smiling blonde woman looking upward and slightly to the right, surrounded by lush green bamboo plants. Her face is bright and happy, with her eyes crinkling at the corners. She is wearing an olive-green shirt under a light beige cardigan. The bamboo leaves and stalks fill the foreground and background, creating a vibrant, natural green environment. The lighting is natural and bright, with some dappled light filtering through the leaves, creating a warm, outdoor atmosphere. White text overlay reads: "Instead of trees,"
0:26hand touching bamboo stalks
This close-up shot focuses on a fair-skinned hand gently touching the smooth, green stalks of bamboo plants. The bamboo stalks vary in thickness and shades of green, with some darker brown sections, and a few small, vibrant green leaves are visible. The background is a soft, blurred mix of green foliage and darker, undefined shapes, suggesting dense bamboo growth. The lighting is natural and soft, highlighting the texture and color of the bamboo. White text overlay reads: "it's made from fast growing bamboo."
0:28hand holding paper towel roll
A close-up shot features a fair-skinned hand holding a roll of white paper towels, gently squeezing it to demonstrate its texture and quality. The paper towel has a subtle quilted pattern. The hand is positioned centrally, and the forearm is visible, wearing a light brown knitted sweater. The background is intentionally blurred and dark, ensuring the focus remains on the product and the hand. The lighting is soft and diffused. White text overlay reads: "The premium construction captures moisture"
0:30woman tearing paper towel
A medium shot captures a blonde woman, similar to the one in the bamboo garden, tearing a sheet of paper towel from a roll on a stand in a kitchen setting. She is wearing a dark brown button-up shirt under a light beige cardigan. Her facial expression is focused. The kitchen counter is white, with a small green potted plant and white bowls visible in the foreground. In the blurred background, white kitchen cabinets and darker countertops can be seen. The lighting is bright and overhead, illuminating the action. White text overlay reads: "without compromising strength."
0:32hand replacing toilet paper
A medium shot focuses on a fair-skinned hand replacing an empty cardboard toilet paper core with a fresh, full roll of white toilet paper on a metal holder in a bathroom. The hand is positioned in the upper right, performing the action smoothly. The toilet paper roll is thick and white. The background shows a light gray wall with a light blue towel hanging on a rack to the right, and a frosted glass door on the left, indicating a typical bathroom setting. The lighting is soft and even. White text overlay reads: "Our jumbo rolls last two to three times as long as the supermarket brands."
0:36man planting tree
This medium shot, taken from a low angle, features a man bending down to plant a small tree in a natural, outdoor environment. He is wearing a dark blue t-shirt with a white logo, khaki shorts, and a watch on his left wrist. His arms are muscular. He is holding a small tree sapling with one hand and a red planting tool (spade) in the other, which is inserted into the earthy ground. A red bucket is partially visible in the foreground. The ground is uneven, covered with grass, dirt, and small plants. The background is a blurred mix of green foliage and natural light, suggesting a forest or park. The lighting is natural daylight, with clear shadows. White text overlay reads: "Plus, a portion of every purchase"
