0:00woman applying dye to roots
A close-up shot captures Woman A, a woman with dark brown hair and tan skin, actively applying a light-colored hair dye to her roots. She is wearing black disposable gloves, and her hands are positioned near the top of her head, using a white applicator brush to comb the creamy product through the grey strands near her hairline. The product appears thick and off-white/beige. Her dark eyes are wide and focused, looking slightly towards the camera's left, as if looking into a mirror. The background is softly blurred, showing a light-colored wall or bathroom interior. The lighting is bright and even, creating soft shadows. Dominant colors are the rich dark brown of her hair, the stark white of the product, and the matte black of her gloves. Overlaid text at the top reads: "Women Are Ditching Box Dye For This 10-minute Gray-Coverage Upgrade" in white text on a black bar.
0:02woman with grey roots talking
A medium shot shows Woman A, now looking directly at the camera with a neutral, slightly concerned expression. Her dark brown hair is visibly parted, revealing prominent grey roots along her scalp, particularly near her forehead. She is gesturing slightly with her hands as she speaks, though her mouth is only partially visible. The background is a blurred, light-colored interior, possibly a bathroom with a white door frame on the right. The lighting is soft and natural. The overall color palette emphasizes natural tones of dark brown, grey, and her tan skin, with a focus on realism. The same overlaid text from the previous scene remains at the top: "Women Are Ditching Box Dye For This 10-minute Gray-Coverage Upgrade."
0:02product dispensed onto brush 1
A close-up shot focuses on a gloved hand dispensing a creamy, multi-toned hair product onto a white, two-sided applicator brush. The product, appearing in shades of light brown and darker streaks, emerges from a white nozzle of a black and white bottle. The brush has fine bristles on one side and wider teeth on the other. The hand is wearing a black disposable glove, similar to Woman A's gloves, and is positioned centrally in the frame. The background is a very softly blurred, light-colored interior. The lighting is bright, highlighting the texture and colors of the product. The scene emphasizes the ease of dispensing the product directly onto the brush. The overlaid text from previous scenes is still present.
0:03woman combing hair with product
A medium close-up shot features Woman B, a young woman with long, wet, dark brown hair, looking at herself in what appears to be a mirror (viewer's perspective). She is holding a white applicator brush and gently combing it through the front section of her damp hair, near her temples and hairline. The brush moves from the roots down. She is wearing a light blue top and small golden hoop earrings. The background shows a light-colored wall with a towel rack and a green towel hanging. The lighting is bright and even, giving a fresh, clean feel. The color palette is soft, with blues, greens, and browns dominating. A green box with the word 'Reason 1' is overlaid at the bottom left.
0:04product dispensed onto brush 2
A very close-up shot focuses on Woman B's hands as she dispenses a foamy, light-colored product onto the white applicator brush. The product, lighter and more consistent in color than in the previous dispensing shot, comes out of a white nozzle from a white and black bottle. Her fingers are visible, but she is not wearing gloves. The background is indistinctly blurred. Bright, soft lighting illuminates the hands and product. The action emphasizes direct application without mixing, reinforcing ease of use. A green box with the word 'Pump' is overlaid at the bottom center.
0:05woman smiling after application
A close-up shot captures Woman B smiling brightly and looking directly at the camera. Her long, dark brown hair is now fully visible and appears neatly combed, with no visible grey roots or product residue at the hairline, suggesting the product has been applied and is perhaps waiting to be rinsed, or has already been rinsed. She is wearing the same light blue top and 'R' necklace. The background is a softly blurred light-colored bathroom interior, with a glimpse of a shower curtain. The lighting is bright and flattering, emphasizing her clear skin and sparkling blue eyes. The dominant colors are her hair and eyes, contrasted with the light blue of her top and the neutral background. A green box with the word 'Rinse' is overlaid at the bottom center.
0:07product bottle close up
An eye-level close-up shot features a white, cylindrical spray bottle of 'SIMPLER HAIR COLOR' held by a hand. The bottle has a black cap and minimalist branding with a stylized 'S' logo. The label also indicates 'MEDIUM BROWN' and 'SIMPLER & SAFER MULTI-USE CREAM FOR HAIR & BEARD'. The hand holding the bottle is not clearly identifiable by gender or ethnicity, but has short, neat fingernails. The background is a blurred, light-colored bathroom setting, possibly with a shower curtain or wall visible. The lighting is bright and clean, emphasizing the product's packaging. A green checkmark with the text 'No Mixing' is overlaid at the bottom left.
0:08split screen before after woman B
A vertical split-screen shot compares Woman B before and after applying the hair color. On the left side, her face is shown in profile, with her long, dark brown hair displaying visible grey roots near her scalp. Her expression is neutral. On the right side, her face is shown in profile from the other direction, smiling, with her hair appearing consistently dark brown and shiny, free of grey roots. She is wearing the same light blue top. The background on both sides is blurred and light-colored. The lighting is consistent and bright across both halves. Overlaid text on the left includes a red 'X' with 'No Mixing' and 'No Dripping', highlighting product benefits. The visual contrast is stark, clearly demonstrating the grey coverage.
0:10woman talking with products
A medium shot frames Woman C, a woman with light brown hair and fair skin, looking directly at the camera with a friendly smile. She is wearing a light blue, off-the-shoulder top with a pink and green floral pattern. In the foreground, several black boxes with the 'S' logo are neatly arranged, likely containing the hair color product. The background is a brightly lit, modern kitchen or dining area with white cabinets and light countertops, softly blurred. The lighting is warm and inviting. The overall color palette is bright and cheerful, with pastels from her top contrasting with the black product packaging. A green box with the text 'Reason 2' is overlaid at the bottom left.
0:10woman C applying dye to roots
This segment consists of two combined close-up shots of Woman C applying hair dye to her roots. The first shot (10700ms-11700ms) shows her in profile, facing right, meticulously combing a light-colored product through the grey roots at her temples and hairline with a white applicator brush. Her expression is focused. The second shot (11700ms-12800ms) is a slightly closer angle, also in profile but facing left, showing the same action with intense focus. She is wearing a red top. The background is a dark, indistinct blur, likely a mirror reflection or a dark wall, which makes her face and the action stand out. The lighting is bright and directional, highlighting the texture of the product and her hair. Overlaid text at the bottom initially reads 'A gentler formula' and then transitions to 'that uses TDS instead of PPD'.
0:12extreme close up root application
An extreme close-up shot focuses directly on the hairline and scalp as a white applicator comb is used to work a creamy, light-colored hair dye into dark brown roots. The individual strands of grey and dark hair are clearly visible, coated with the product. The hands holding the comb are wearing dark-colored gloves. The background is completely out of focus, appearing as a dark, indistinct blur. The lighting is very bright and direct, making the texture of the hair and product exceptionally clear. This shot highlights the precision of the application tool and the thick consistency of the dye, ensuring detailed coverage. The text 'that uses TDS instead of PPD' is still overlaid.
0:14split screen before after woman C
A vertical split-screen shot presents Woman C before and after using the hair dye. On the left, her face is shown in profile with her hair pulled back, revealing significant grey roots near her forehead and temples, and a neutral expression. On the right, her face is visible from the other side, looking towards the camera with a slight smile, her hair appears evenly colored and dark brown, with no grey visible. She is wearing a dark, possibly black, top. The background on both sides is blurred. The lighting is soft and consistent. Overlaid text indicates 'No PPD' with a red 'X'. This visual comparison clearly showcases the effectiveness of the grey coverage.
0:15woman C talking with product
A medium shot captures Woman C, with light brown hair, looking directly at the camera and speaking. She holds a white 'SIMPLER HAIR COLOR' bottle in her left hand, presenting it to the camera. A man's face is partially visible and blurred in the upper left background, suggesting a home environment. The lighting is soft and even. Her makeup is natural, and she wears a red top. Her expression is friendly and engaging as she talks about the product. The color palette is warm and natural. Overlaid text includes 'No PPD', 'No Ammonia', and 'No Parabens' with red 'X' icons, emphasizing the product's gentle formula.
0:17woman D applying dye
A close-up shot of Woman D, a woman with dark brown, curly hair and fair skin, applying a light-colored hair dye to her roots. She is using a white applicator brush to comb the product through the strands near her forehead. Her head is tilted slightly, and her eyes are looking towards her right, focusing on the application. She wears bright red lipstick and a patterned top. The background is a soft, blurred white wall. The lighting is bright and even, highlighting the product in her hair. A green box with the word 'Reason 3' is overlaid at the bottom left.
0:18woman D hair styled up
This segment combines two close-up shots of Woman D. The first (18000ms-19000ms) shows her looking into the camera with a playful, confident expression. Her dark, wavy hair is styled up in a chic, voluminous bun or topknot, with some strands escaping around her face. Her grey roots are visible at the front. The second shot (19000ms-20000ms) shows her looking downwards, tilting her head to reveal the top of her scalp where her dark hair is styled. The background is a soft, blurred light-colored interior. She is wearing bright red lipstick and a patterned top. The lighting is bright and even, giving a glamorous feel. Overlaid text reads 'Skip the salon chair'.
0:20woman A applying dye reprise
A close-up shot reprises Woman A, a woman with dark brown hair and tan skin, in the process of applying a light-colored hair dye to her roots. She is wearing black disposable gloves and using a white applicator brush to work the product into the grey areas near her scalp. Her dark eyes are wide and focused, looking slightly towards the camera's left. The background is a softly blurred light-colored wall or bathroom interior. The lighting is bright and even. This shot is a clear repetition of the initial scene, reinforcing the application process. Overlaid text at the bottom reads 'Touch up just the roots'.
0:21split screen before after woman A
A vertical split-screen shows Woman A before and after using the hair color product. On the left, her face is shown looking directly at the camera with a neutral expression, revealing prominent grey roots along her dark hair part. On the right, her face is shown looking directly at the camera with a subtle smile, her hair now appearing uniformly dark brown with no visible grey roots. She wears a dark top and small pearl earrings. The background on both sides is a clean, white wall. The lighting is bright and consistent. Overlaid text at the bottom says 'whenever they show', emphasizing convenience. The striking contrast clearly highlights the effective grey coverage.
0:23split screen risk free montage
This segment is a quick montage of two vertical split-screen shots, rapidly transitioning. The first split screen (23000ms-24000ms) shows Woman B on the left, holding the white hair color bottle and smiling, juxtaposed with Woman A on the right, holding a black product box and smiling broadly. The second split screen (24000ms-25000ms) features Woman D on the left, holding a black branded drawstring pouch and smiling, alongside Woman C on the right, holding a black product box and smiling gently. All women appear satisfied and are interacting with the product in some way. The backgrounds are blurred home interiors. The lighting is bright and consistent across all panels. Overlaid text at the bottom reads 'Try it risk-free'. This rapid sequence emphasizes customer satisfaction and the product's appeal.
0:25hand holding product over sink
A close-up shot focuses on a hand holding a white, cylindrical 'SIMPLER HAIR COLOR' bottle. The bottle is presented vertically in the center of the frame, showcasing its black cap and minimalist 'S' logo. The hand has a wedding band on the ring finger. The background is a white bathroom sink, partially visible, with a blurred dark faucet on the right side. The lighting is bright and clean, typical of a bathroom, creating subtle reflections on the sink's surface. The overall color palette is dominated by white and black, with a touch of skin tone. Overlaid text at the bottom reads 'TRY YOURS NOW' in a large black box, followed by '60 DAY MONEY BACK 100% GUARANTEE' in smaller white text. This final shot emphasizes the product and its guarantee.
