0:00messy hair dye application
The scene opens with a close-up, slightly low-angle shot of a white male in his late 30s or early 40s, his face and hair smeared with dark brown hair dye. Streaks of dye run down his forehead, cheeks, and nose. His short, wavy brown hair, showing some gray, is being actively dyed, with a gloved hand applying more product from above his head, slightly out of frame. The background is a soft, blurry light green, possibly a tiled bathroom wall. Lighting is bright and even, highlighting the messy state. The man has a concerned, slightly disgusted expression, looking directly into the camera. An orange text overlay at the top reads 'EVERYONE HATES MESSY HAIR DYE'. The dominant colors are brown, skin tones, and a muted green background.
0:02fast forward transition
This is a very quick, blurred transition shot. It appears to be a close-up of hands holding a white hair dye applicator and a white comb, with some light brown product being squeezed onto the comb's bristles. The background is out of focus, suggesting a bathroom setting. The colors are predominantly white, light brown, and muted blues/greens from the blurry background. The motion blur indicates a fast-paced transition.
0:03messy dye man frustrated
A medium close-up shot shows a light-skinned male with dark hair and a beard, in his 30s, reacting with frustration and pain to a messy hair dye application. His face is contorted in a grimace, eyes squeezed shut, as he rubs his gloved hands, covered in dark brown dye, across his cheeks and temples. Streaks of dye are splattered across his white t-shirt and the white tiled wall behind him, which has a black tile border. The lighting is bright and even, highlighting the mess. A red text overlay at the bottom reads 'I was done with complicated, messy dye.' The dominant colors are white, black, and the dark brown of the dye.
0:04simpler product showcase
A medium close-up shot focuses on a hand holding a white aerosol can of 'SIMPLER HAIR COLOR'. The product is the central focus, held up against a blurred background that shows an open black box with white packaging material, suggesting an unboxing experience on a white tabletop. The lighting is bright and soft, with minimal shadows, emphasizing the product's clean design. A white text overlay at the bottom reads 'So I switched to Simpler.' The color palette is dominated by white, black, and neutral tones. The hand holding the product is a person with light brown skin.
0:05no mixing demonstration
A very tight close-up shot shows the 'SIMPLER HAIR COLOR' product being dispensed onto a white comb. The product emerges as a dual-stream of light beige and dark brown, forming a striped pattern on the comb's bristles. The background is a soft, blurry light blue-green, likely a bathroom wall. A red 'X' icon and white text 'NO MIXING' appear at the bottom left, emphasizing the product's feature. The lighting is bright and direct, clearly showing the product texture. The dominant colors are white, beige, dark brown, and muted blue-green.
0:06no mess man smiling
A medium close-up shot features a light-skinned male in his 30s or 40s, with short, dark, textured hair and a neatly trimmed beard, smiling broadly. He is wearing a black t-shirt and holding up a black 'Simpler' product box to the left side of his face. The box features a white square logo. The background is a plain white door. Red 'X' icons with white text 'NO MIXING' and 'NO MESS' are overlaid at the bottom left. The lighting is bright and even, highlighting his pleasant expression. The color palette is black, white, and skin tones.
0:07pump it demonstration
A very tight, high-angle close-up shot shows a hand dispensing the 'SIMPLER HAIR COLOR' product onto a white comb. The product, a light pinkish-brown cream, is being pumped out of the white aerosol can onto the comb's bristles. The background is a dark, possibly black, fabric surface, completely out of focus. White text at the bottom reads 'YOU JUST PUMP IT,'. The lighting is direct and clear, emphasizing the ease of dispensing. The dominant colors are white, pinkish-brown, and black.
0:08brush it in application
A medium close-up, slightly high-angle shot of a light-skinned male (the same man from the 'no mess' scene) brushing the Simpler product into his short, dark, textured hair. He uses the white comb applicator to distribute the light-colored foam into his hair, which appears to have some gray strands. His expression is focused and calm. White text at the bottom reads 'BRUSH IT IN'. The background is a plain white door. The lighting is bright and even, casting soft shadows. The color palette includes skin tones, dark hair, white product, and a white background.
0:09man satisfied post application
A medium close-up shot of the same light-skinned male, now appearing clean and satisfied. He is looking at his reflection (implied) and subtly touching his beard with his hand, giving a small, self-assured smile. His hair appears darker and uniform. The background is a plain white door. The lighting is bright and even. The color palette includes skin tones, dark hair, and white. This shot precedes the reveal of the full results.
0:10natural color reveal
A close-up shot focusing on the forehead and hair of the same light-skinned male. His hand is placed on his head, gently caressing his dark, short, textured hair, which now appears uniformly colored without any gray. His eyes are wide open and looking directly at the camera, conveying surprise and satisfaction. A yellow text box with white text 'THE RESULT?' appears, followed by green text 'Natural-looking color.' The background is a blurry white door. The lighting is bright and even. Dominant colors are skin tones, dark hair, and white.
0:12not fake hair
This scene is identical to the previous one in framing and character, a close-up of the light-skinned male's forehead and hair. His hand is still on his head, and he maintains a satisfied expression, looking at the camera. The primary change is a red text box with white text 'NOT FAKE.' overlaid at the bottom, reinforcing the natural appearance of the hair color. The background remains a blurry white door, and the lighting is bright and even. Dominant colors are skin tones, dark hair, and white.
0:13man in suit confidence
A medium shot of the same light-skinned male, now dressed sharply in a black suit with a black turtleneck, appearing confident and well-groomed. He is seen from the chest up, standing against a white door. He touches his dark, styled hair with one hand and looks directly at the camera with a slight, confident smirk. A white text overlay at the bottom reads 'I look like me just cleaner.' The lighting is bright and even, highlighting his refreshed appearance. The color palette is dominated by black, white, and skin tones.
0:14guys fed up montage
A dynamic split-screen montage featuring four different men, each in a separate square. Each man is shown applying a product to their hair or beard with a white comb-applicator. The clips are slightly blurred as they transition quickly. Some men appear to have graying hair or beards, and their expressions vary from focused to surprised or even slightly confused. A white text overlay appears at the bottom reading 'Thousands of guys who were fed up'. The background varies for each individual clip, but all seem to be indoor, likely bathroom, settings. The lighting is generally bright. The overall color palette is diverse due to multiple subjects and backgrounds.
0:15before after application comparison
A split-screen comparison shot. On the left, a hand holds the 'SIMPLER HAIR COLOR' product, dispensing it neatly onto a white comb, similar to previous shots. A green checkmark icon is present in the top left. On the right, a gloved hand is shown in a dark, possibly black, tiled bathroom, stirring a much messier, gloopy brown hair dye in a plastic container near a white sink. A red cross-out symbol is drawn over the messy dye. White text at the bottom reads 'with messy dyes have already made the switch.'. This scene directly contrasts the ease of Simpler with traditional messy dye. The lighting is bright on the left, and slightly moodier or harsher on the right. The color palette emphasizes white, brown, black, and green/red icons.
0:17simpler product in box
A close-up shot focusing on a hand holding the white aerosol can of 'SIMPLER HAIR COLOR' in front of an open black product box, which has a 'WELCOME' message printed inside the lid. The box is resting on a white surface, possibly a bathroom counter, with some other product components (like a comb) visible in the background, out of focus. White text at the bottom reads 'That was genuinely'. The lighting is bright and clean, emphasizing the product's packaging. The colors are primarily white, black, and skin tones.
0:19easiest gray coverage
A close-up shot of the light-skinned male's face, from the top of his head to his mouth. He is smiling widely, revealing his teeth, and looking directly into the camera. His short, dark, textured hair is now uniformly colored and appears full. He has a dark, neatly trimmed beard and mustache. He is wearing a dark blue towel around his neck. White text is overlaid at the bottom: 'the easiest gray coverage experience I've ever had.' The background is a blurred white door. The lighting is bright and even, accentuating his happy expression and clear skin. The dominant colors are skin tones, dark hair, white, and dark blue.
0:21easiest gray coverage purple filter
This scene is an identical close-up shot of the same light-skinned male smiling widely as the previous scene, with the same text overlay 'gray coverage experience I've ever had.'. However, a strong purple color filter has been applied to the entire image, giving it a stylized, vibrant, and slightly artificial look. The background is still a blurred white door, but now with a purple tint. The lighting remains bright, but the purple filter dramatically shifts the color palette, making skin tones and hair appear with a strong magenta-purple hue.
0:22before after montage multiple men
A multi-part split-screen montage showcasing 'BEFORE' and 'AFTER' results of men using the Simpler product. Each segment of the montage presents two portraits of the same man side-by-side: 'BEFORE' (left, with graying hair/beard) and 'AFTER' (right, with uniformly dark hair/beard). The backgrounds are generally light and consistent for each pair. The lighting is bright and even across all comparisons. A wavy, smoky gray and black animated graphic frames the top and bottom of the split screens. This section transitions quickly through four different men: the first man with hair and beard, the second man bald with a beard, the third man with hair and beard, and the fourth man with a beard. The overall color palette is natural skin tones, dark and gray hair, against neutral backgrounds with a dynamic gray-black frame.
0:28free shipping box on path
An overhead, slightly angled shot of a small, rectangular black 'SIMPLER' product box resting on a concrete path section amidst a bed of small, light-colored pebbles and larger, irregularly shaped stepping stones. The box is positioned towards the bottom right of the frame. Black text overlays appear: 'FREE SHIPPING!' followed by 'RIGHT TO YOUR DOOR'. The environment is an outdoor garden or pathway, well-lit by natural daylight, casting soft shadows. The dominant colors are natural earth tones (grays, browns, beiges) and black for the product box.
0:30call to action simpler product
A graphic call-to-action scene. The main focus is a stylized depiction of the white 'SIMPLER HAIR COLOR' aerosol can and a white comb applicator, set within a dark gray circular frame. This circle is centrally placed against a dynamic background of flowing, wavy gray and black abstract patterns. Below the circle is a vibrant green 'BUY NOW!' button with a white hand cursor pointing to it. White text overlays appear successively: 'Make it simple', and then 'go Simpler.'. Finally, large white text 'SIMPLER HAIR COLOR' appears at the very bottom. The lighting is illustrative, with clear emphasis on the product. The dominant colors are black, various shades of gray, white, and a vibrant green.
