0:00split screen hair dye application
This scene features a vertical split-screen, showing two distinct actions simultaneously. The top half is a medium shot of a middle-aged man applying white hair dye foam to his curly black hair using a white comb-like applicator, with some grey roots visible. His facial expression shows slight surprise or amusement, with eyes wide and mouth slightly open. The background is a brightly lit bathroom with a white wall. The lighting is even and bright, emanating from the front, highlighting the details of his hair and face. The bottom half is a close-up shot of hands holding a white hair dye bottle and a white comb-like applicator. The bottle is dispensing a light brown, creamy substance onto the comb, which already has some brown and white foam on it. The background is a light blue surface. Both segments use a neutral color palette dominated by whites, browns, and the man's skin tone. Overlay text reads "I THOUGHT ALL HAIR DYES WERE MESSY TURNS OUT THEY'RE NOT" in white, against a black bar across the middle of the screen.
0:02split screen traditional dye mess
This scene presents a vertical split-screen, illustrating the perceived messiness of traditional hair dye. The top half shows two hands squeezing tubes of hair dye (one brown, one white, and a black one being introduced) into a clear plastic container placed on a white porcelain sink. The dyes are mixing into a brown and white creamy substance. The background is a tiled bathroom floor. The bottom half is a close-up of a man's face, showcasing a look of frustration or distaste, with his lips puckered and his chin slightly raised, emphasizing the mess and discomfort. His forehead is wrinkled. He is wearing a black collared shirt. The lighting is bright and even, casting minimal shadows. The overall color palette is dominated by the browns, whites, and blacks of the dye, contrasting with the man's skin tone. Overlay text says "Every dye I tried before was the same" in white, against a black bar.
0:04split screen dye prep and stains
This scene maintains a vertical split-screen format, highlighting common problems with traditional hair dyeing. The left half shows a hand pulling out a small tube of dye from a golden-brown foil pouch, discarding the pouch onto a white sink. The sink is clean and has a white bottle on it. The right half shows a person's hands, wearing clear plastic gloves, squeezing a black-capped dye bottle into a small, dark container on a bathroom counter. A reflection of the person in a mirror is vaguely visible in the background. Both sides are brightly lit. The dominant colors are white, black, and the skin tone of the hands. Overlay text "X MESSY BOWLS" in white on a red box appears over the right side, signifying a negative aspect. This transitions to a close-up of the man's forehead, where a red arrow points to a dark stain on his skin near his hairline, indicating a common issue with traditional dyes. He has a concerned expression. White overlay text at the bottom reads "and it often stained my skin." The background is a light-colored door.
0:08product reveal simpler box
This scene displays a product shot featuring two black boxes with the 'SIMPLER' logo. The primary box, in focus, is a flat, rectangular black box with a white stylized 'S' logo on top, and the word 'SIMPLER' printed below it in white. It sits atop another similar, slightly larger box, which is partially visible. The background is a warm, earthy tone, with a peach-colored ceramic vase or pot visible to the left. The lighting is soft and warm, highlighting the product and creating a premium feel. The overall color palette is minimalistic, with black, white, and earthy peach tones. White overlay text at the bottom states: "Then I switched to Simpler Hair Color."
0:09man applying dye easy to use
This is a medium shot of a Black man, likely in his 40s or 50s, standing in a bathroom, applying hair dye to his hair. He holds a white 'SIMPLER' bottle in one hand and a white comb-like applicator in the other. He is squeezing the bottle to dispense the product onto the comb. He looks down at his hands with a focused yet pleasant expression, occasionally looking up with a slight smile. He is wearing a dark blue polo shirt. The background is a white bathroom door. The lighting is bright and even, typical of a well-lit indoor environment. The color palette is dominated by the dark blue of his shirt, white of the product and background, and his warm skin tone. A green box with white text "EASY TO USE" is overlaid at the bottom center.
0:10close up dispensing no mixing
This is a close-up shot focused on hands dispensing hair dye. A white bottle, part of the 'SIMPLER' brand, is being squeezed by a hand, releasing a light brown, creamy substance onto a white comb-like applicator. The applicator already contains a mixture of brown and white foam. The background is a light gray or blue wall, out of focus. The lighting is bright and even, highlighting the texture of the foam and the cleanliness of the applicator. The color palette consists mainly of white, light brown, and gray/blue. A green box with white text "EASY TO USE" is visible, with "NO MIXING" appearing below it, reinforcing the product's convenience.
0:11split screen product features
This scene uses a vertical split-screen to highlight key product features. The left side features a steady, medium shot of a white 'SIMPLER HAIR COLOR' aerosol-style bottle, labeled "SIMPLER & SAFER MULTI-USE CREAM FOR HAIR & BEARD". A green checkmark icon appears over the bottle's top, indicating approval. The background is a light-colored, slightly blurred interior. The right side shows a person's gloved hands in a dimly lit, red-hued bathroom (possibly due to colored lighting or filters), squeezing a dark bottle of traditional dye into a small black container. A red 'X' icon appears over the right side, indicating a negative aspect. The left side emphasizes the product's clean, ready-to-use nature, while the right contrasts with the messy, traditional method. White text at the bottom overlay says "and it uses TDS instead of PPD".
0:13applying dye close up
This scene starts with a close-up shot of a hand squeezing a white 'SIMPLER' bottle onto a white comb-like applicator, filling its grooves with a light brown, creamy dye. The background is a blurry dark surface. The shot quickly transitions to a close-up of a Black man's face, shown from a slightly low angle, applying the dye to his mustache and beard. He has a focused expression, looking slightly upwards and to the side. His skin appears smooth and well-lit. The background is a plain white wall. White text overlay at the bottom reads "You just squeeze the dye onto the brush and apply it to your beard or hair." The lighting is bright and even. The color palette is dominated by the man's skin tone, dark hair, and the white and brown of the product.
0:17applying dye hair ingredients
This is a medium close-up of a Black man applying hair dye to the front of his hair with a white comb-like applicator. His head is tilted slightly back, and he is looking directly at the camera with an intense, focused gaze. His short, dark, curly hair with some grey visible around the temples is being covered with the light brown dye. The background is a clean white wall. The lighting is bright and even. The color palette is natural, featuring his skin tone, dark hair, and the white of the applicator and background. A green box with white text "natural ingredients" is overlaid at the bottom, indicating a product benefit.
0:20product and beard ingredients
This scene starts with a close-up shot of a hand squeezing a white 'SIMPLER' bottle onto a white comb-like applicator, depositing a light brown, creamy dye. The background is a soft, blurred white. This transitions to a medium close-up of a Black man applying the dye to his beard and mustache, smiling broadly and looking slightly to the left. His teeth are visible in his wide smile. His beard and mustache are partially covered with the light brown dye. The background is a plain white wall. The lighting is bright and even. Green text overlays appear sequentially: "COCONUT OIL", "AVOCADO OIL", and "JOJOBA OIL", highlighting product ingredients. The color palette is warm, featuring his skin tone, dark hair, and the white and brown of the product.
0:23hair dye finish healthy hair
This is a medium close-up of a Black man, seen from a slightly low angle, applying white hair dye foam to the top of his curly black hair using a white comb-like applicator. Some grey roots are still visible, implying the process is ongoing or showing the application. He looks directly at the camera with a slight, knowing smile and raised eyebrows. The background is a brightly lit white wall. The lighting is even and bright, highlighting his facial features and the product in his hair. The color palette is clean, dominated by the white product, dark hair, and his skin tone. White text overlay at the bottom reads "looking healthy."
0:24man satisfied with results
This is a medium shot of a Black man, likely in his 40s or 50s, standing in a bathroom, adjusting his hair. He is wearing a dark suit jacket over a black turtleneck or T-shirt. He gestures confidently with his hands, touching his dark, newly dyed hair and then covering his mouth in a gesture of surprise or excitement. His facial expression transitions from confident to happy and satisfied. The background is a white bathroom door. The lighting is bright and even. The overall color palette is dark (suit) contrasting with the white background. White text overlay at the bottom reads "Now I get natural-looking results without the hassle."
0:26close up natural results
This is a medium close-up shot of a Black man, likely in his 40s or 50s, wearing a dark blue robe. He is touching his face, specifically his beard area, with one hand and then placing his other hand on his chin, emphasizing the area. His dark, neatly trimmed beard and mustache appear rich in color. His facial expression is animated, showing excitement and satisfaction, with his eyes wide and his mouth open as he speaks. The background is a brightly lit white bathroom wall and a white door frame. The lighting is bright and even. The color palette is dominated by the dark blue of his robe, his warm skin tone, and the white background. White text overlay at the bottom asks, "Look at these natural-looking results!"
0:29product in bathroom transformed routine
This scene features a close-up shot of a person's hands holding a white 'SIMPLER HAIR COLOR' bottle. The hands are well-groomed and clean. The background is a white bathroom with a metallic towel rack and a white towel hanging on it. The lighting is bright and clean, typical of a well-lit bathroom. The color palette is predominantly white, reflecting the bathroom setting, with the dark text and logo of the product standing out. White text overlay at the bottom reads "Simpler Hair Color has truly transformed my grooming routine." The shot then transitions to a medium close-up of the Black man from previous scenes, now with a darker, fully colored beard and mustache, and dark hair. He is wearing a grey bathrobe. He smiles confidently and gestures to his face, indicating satisfaction with his grooming. His skin appears clear and well-maintained.
0:32before after transition zoom effect
This is a dynamic transition scene. It begins with a blurred, distorted view of multiple 'before and after' comparison images of men with and without hair dye. The images appear to be in a grid, with a strong radial blur effect that zooms rapidly outwards, creating a sense of rapid movement and transformation. The background is a dark, swirling, abstract pattern, adding to the dynamic effect. The primary colors are the dark tones of the background, contrasting with the skin tones and colors of the 'before and after' images. The text 'BEFORE' in red and 'AFTER' in green are briefly visible at the top, confirming the transition's purpose. The rapid visual change creates anticipation for the full 'before and after' reveal.
0:34before after main subject hair
This scene is a clear 'before and after' comparison displayed in a vertical split. The left side (BEFORE) shows a Black man with visible grey hair at the temples and around his forehead, and a distinct grey goatee. His expression is neutral to slightly tired. The right side (AFTER) shows the same man with dark, rich hair and a dark beard and mustache, completely covering the grey. He is smiling widely, showcasing his white teeth, and looks vibrant and happy. Both images are medium close-ups against a white door background. The overall background is a dark, swirling abstract pattern. Red text 'BEFORE' is at the top left, and green text 'AFTER' is at the top right. The lighting is consistent and flattering in both images.
0:35before after bald subject beard
This scene is a 'before and after' comparison, displayed in a vertical split. The left side (BEFORE) shows a bald Black man with a prominent grey beard. His expression is serious and direct. The right side (AFTER) shows the same bald man with a dark, full beard, completely colored. His expression is also serious and direct, maintaining a consistent look but with the beard color change evident. Both images are medium close-ups against a white door background. The overall background is a dark, swirling abstract pattern. Red text 'BEFORE' is at the top left, and green text 'AFTER' is at the top right. The lighting is consistent and flattering in both images.
0:36before after main subject hair beard
This scene repeats the 'before and after' comparison of the main subject, displayed in a vertical split. The left side (BEFORE) shows a Black man with visible grey hair at the temples and around his forehead, and a distinct grey goatee. His expression is neutral to slightly tired. The right side (AFTER) shows the same man with dark, rich hair and a dark beard and mustache, completely covering the grey. He is smiling widely, showcasing his white teeth, and looks vibrant and happy. Both images are medium close-ups against a white door background. The overall background is a dark, swirling abstract pattern. Red text 'BEFORE' is at the top left, and green text 'AFTER' is at the top right. The lighting is consistent and flattering in both images.
0:37product delivery zoom effect
This scene is a dynamic transition starting with a blurred, rapidly zooming view of abstract patterns and text, similar to the previous transition. It then settles into an overhead shot of a black 'SIMPLER' branded box resting on a concrete path or patio. The path is made of irregular stone tiles and is surrounded by small, light-colored pebbles and some sparse green plants. The lighting is natural and bright, suggesting an outdoor daytime setting. The color palette is earthy, with grays, browns, and whites. White text overlay in a black box reads "FREE SHIPPING!" and "RIGHT TO YOUR DOOR", emphasizing convenience. The camera slowly zooms out or pulls back, revealing more of the path.
0:39call to action product display
This is a static display screen with a dark, swirling, abstract background. In the center, a circular cutout features a white 'SIMPLER HAIR COLOR' bottle standing upright next to a white comb-like applicator. The product is brightly lit, showcasing its clean design. Below the circular cutout, a vibrant green button with white text "BUY NOW!" is prominently displayed, with a mouse cursor hovering over it. Below the button, white text reads "Make it simple" then transitions to "go Simpler." and finally, the brand name "SIMPLER HAIR COLOR" is displayed in large white letters at the bottom. The overall color palette is dark (background) contrasting with white, green, and the product's colors, designed for a clear call to action.
