0:00man applying dye with brush
A close-up shot focuses on a light-skinned man in his 30s with short, salt-and-pepper hair and a beard, looking directly into the camera with a neutral expression. His head fills most of the frame. A white comb-brush, with a brown, paste-like product on its bristles, is being used to brush the product into the front-top section of his hair. The background is a blurred, light-colored bathroom wall, possibly tiled, suggesting an indoor, well-lit environment. The lighting is soft and even, highlighting his features. Dominant colors are muted, with the brown hair product providing a contrast. Overlay text in white, sans-serif font against a black bar at the top of the screen reads: 'THIS TAKES LESS TIME THAN BRUSHING MY TEETH'. The camera is static.
0:01two men messy dye split screen
This scene presents a vertical split-screen. The top frame shows a light-skinned man in his 30s or 40s with dark, thick hair and a full beard, looking frustrated and disheveled. His white t-shirt is stained with dark brown dye, and his hands, covered in clear plastic gloves, are also covered in dye. He stands against a clean white wall with black subway tiles below, illuminated by bright, diffused lighting. The bottom frame shows the same man from a slightly lower angle, vigorously rubbing his gloved hands over his dark hair, splashing dye onto his face and neck. His eyes are closed, showing discomfort or intensity. A small red text box at the bottom of the screen reads: 'I was done with complicated, messy dye.' The overall color palette is stark white and black with the brown dye providing a contrasting messy element.
0:04hand holding product bottle
A medium close-up shot focuses on a hand holding a sleek, white spray bottle labeled 'SIMPLER HAIR COLOR' with a black cap. The brand's square logo, featuring two interlocking 'S' shapes, is prominently displayed. The bottle is held slightly tilted, with the thumb and fingers gripping it. The background is softly blurred, showing a mix of light beige and dark brown tones, suggesting an indoor setting like a desk or counter with other product packaging. The lighting is bright and even, highlighting the product. Overlay text at the bottom reads: 'So I switched to Simpler.' The overall aesthetic is clean and minimalist, emphasizing the product's design. The camera is static.
0:05brush with product no mixing
A close-up shot of a white plastic comb-brush, similar to a toothbrush, with two distinct shades of hair product dispensed onto its bristles. One shade is a light, creamy beige, and the other is a darker, caramel-brown, indicating that the product does not require pre-mixing. The brush is held horizontally, occupying the central focus of the frame. The background is a softly blurred light-colored surface, possibly a bathroom counter or wall, with warm, diffused lighting. The dominant colors are white, beige, and brown. A red 'X' symbol and the text 'NO MIXING' are overlaid at the bottom left of the screen, highlighting a key benefit. The camera is static, providing a clear view of the product on the brush.
0:06man holding product and brush no mess
A medium shot captures a light-skinned man in his 30s with short dark hair, a beard, and visible tattoos on his left arm, looking confidently at the camera. He is wearing a black tank top and a thin gold chain. He holds the white Simpler hair dye comb-brush in his right hand and the white Simpler hair color bottle in his left hand, presenting them to the viewer. He stands in an indoor setting with a warm, slightly blurred background featuring wooden tones and hints of decorative elements. The lighting is soft and natural. Overlay text with red 'X' symbols highlight key benefits: 'NO MIXING', 'NO MESS', 'NO DRIPPING'. The camera is static, focusing on the man and the products. The overall mood is confident and informative.
0:07hand pumping product onto brush
A close-up shot focuses on a hand holding the white Simpler comb-brush, while another hand pumps the Simpler hair color product onto the bristles. The product, a pale, reddish-brown foam, is dispensed in distinct, uniform beads onto the brush. The background is a soft, dark, textured surface, possibly a black towel or fabric, which provides a strong contrast to the white brush and light-colored product. The lighting is direct and bright, clearly showing the texture of the foam. Overlay text at the bottom center reads: 'YOU JUST PUMP IT,'. The camera is static, emphasizing the simplicity and mess-free application process.
0:08man brushing product into hair
A medium close-up shot of a light-skinned man in his 30s with a short beard and short hair. He is actively brushing a light-colored, foamy hair product into the top of his head with the white comb-brush. His hair, initially darker, is now visibly coated with the product, appearing light and textured. He looks intently towards the viewer with a neutral, focused expression. He is wearing a black tank top and a thin gold chain. The background is a warm, slightly blurred indoor setting with wooden textures and an abstract art piece. The lighting is warm and inviting. Overlay text at the bottom reads: 'BRUSH IT IN'. The camera is static, capturing the action clearly.
0:10man post application
A medium close-up shot of the same light-skinned man in his 30s, now with his short hair appearing darker and slightly wet, suggesting the product has been applied and possibly rinsed. His beard is also neatly groomed and dark. He looks towards the camera with a subtle, confident smirk, his head tilted slightly. He is wearing a black tank top and a thin gold chain. He gestures by gently touching the side of his head. The background remains the same warm, indoor setting with abstract art. The lighting is soft and even. Overlay text in yellow reads: 'THE RESULT?'. The overall mood is positive and self-assured. The camera is static.
0:11man natural looking color
A medium close-up shot features the same light-skinned man, still with his dark, neat hair and beard. He looks directly at the camera with a serious yet satisfied expression. He is wearing a black tank top and a thin gold chain. He gently strokes his beard and jawline with his right hand, emphasizing the natural look of his facial hair. The background is the same warm indoor setting with decorative elements. The lighting is soft and highlights his features. Overlay text in green reads: 'Natural-looking color.' followed by text in red: 'NOT FAKE.' This scene emphasizes the product's ability to provide a natural and believable hair and beard color. The camera is static.
0:12man buttons shirt looking cleaner
A medium shot of the same light-skinned man, now seen from the waist up. He is changing from a black tank top to a black short-sleeved, collared shirt, which he is actively buttoning up. He has a confident and self-assured look, gazing slightly off-camera. His hair and beard are dark and well-groomed. Visible tattoos adorn his left arm. The background is the same warm indoor setting with blurred wooden tones and abstract art. The lighting is consistent, providing a clean and even illumination. Overlay text in white reads: 'I look like me, just cleaner.' The scene suggests a transformation to a more polished and confident appearance. The camera is static.
0:13four men using product montage
A dynamic four-way split-screen montage featuring diverse men in various stages of applying the Simpler hair and beard color. Each quadrant shows a different man: top-left features a light-skinned man with dark hair and beard, brushing product into his hair; top-right shows a light-skinned man with a beard, applying product to his beard in front of a mirror; bottom-left features a dark-skinned man with a full beard, applying product to his beard with a joyful, slightly exaggerated expression; bottom-right shows a light-skinned man with a clean-shaven look, applying product to his beard area with a focused expression. The backgrounds vary, suggesting different bathroom or personal grooming settings. The lighting is generally bright and functional. Overlay text at the bottom reads: 'Thousands of guys who were fed up'. The quick cuts between the subjects emphasize the widespread appeal and ease of use. The camera is static in each individual shot within the montage.
0:16simpler vs messy dye split screen
A split-screen shot contrasting the clean application of Simpler with a messy alternative. The left side (positive example) shows a hand carefully pumping the Simpler product onto the white comb-brush, with a green checkmark symbol overlaid. The background is a blurred light-green surface, suggesting a clean bathroom. The right side (negative example) shows a hand with black gloves attempting to mix a brown, messy hair dye in a small plastic container, with a red 'X' symbol overlaid. The background is a dark tiled floor next to a white toilet, indicating a messy and less controlled environment. The lighting is bright and clear on both sides, emphasizing the difference. Overlay text at the bottom reads: 'with messy dyes have already made the switch.'. The color palette contrasts the clean whites and greens with the darker, messier brown and black elements.
0:17man presenting product
A medium close-up shot of the light-skinned man in his 30s with short, dark hair and beard, wearing a black short-sleeved collared shirt. He holds up the white Simpler hair color bottle in his right hand and the white comb-brush in his left hand, presenting them directly towards the camera. His face is slightly blurred, indicating that the focus is on the products. The background is the same warm indoor setting. The lighting is soft and highlights the products. The camera performs a slight rack focus from the man to the products.
0:18man speaking simpler better
A medium shot of the light-skinned man in his 30s, with short, dark hair and beard, wearing a black short-sleeved collared shirt. He stands directly facing the camera, speaking directly to the audience. He gestures with his hands, moving them expressively as he talks. His facial expression is open and engaging. An animated graphic of the Simpler product bottle and brush appears and rotates over his chest, encapsulating the branding. The background is the familiar warm indoor setting with abstract art and blurred wooden tones. The lighting is warm and consistent. Overlay text appears sequentially: 'And in this case, there’s no denying Simpler was just better.' The camera is static, allowing full attention on the speaker and the animated graphic.
0:21before after montage
A rapid montage of four split-screen 'Before & After' comparisons of different men, showcasing the results of using the Simpler product on their hair and beards. Each comparison is framed within a dynamic, undulating background of gray and black wavy lines. The 'BEFORE' side, typically on the left, shows men with graying or lighter facial/head hair, labeled with red text. The 'AFTER' side, typically on the right, shows the same men with darker, more vibrant hair/beards, labeled with green text. The men vary in age and ethnicity, and each expresses a positive transformation, from neutral to confident smiles. Quick transitions with a swirling effect move between each pair. The lighting is bright and clean, emphasizing the visual change in hair color. The color palette is dominated by the men's natural skin tones, the gray/black of the wavy background, and the contrasting hair colors.
0:28simpler box free shipping
An overhead shot looking down at a small, black rectangular product box labeled 'SIMPLER' with the brand's square logo. The box rests on a concrete pathway with small, smooth, light-colored pebbles and a few larger, irregularly shaped brown stepping stones. The ground appears slightly damp or recently watered. The lighting is natural daylight, casting soft shadows. Overlay text in white, sans-serif font against black bars reads: 'FREE SHIPPING! RIGHT TO YOUR DOOR'. The camera slowly pushes in towards the box. The color palette is earthy and neutral with grays, browns, and the stark black and white of the product box.
0:30product hero shot buy now
A stylized hero shot featuring the white Simpler hair color bottle and the white comb-brush, positioned prominently within a circular frame against a dark gray background. The circle is centered within a larger, dark, dynamic background composed of swirling gray and black fabric-like textures. A bright green 'BUY NOW!' button with a cursor icon hovers below the circle, inviting interaction. Below this, white text reads: 'Make it simple. Go Simpler.' and 'SIMPLER HAIR COLOR'. The lighting is focused on the products within the circle, making them stand out. The overall color palette is monochromatic with hints of dark blues and greens in the background, making the white products and green button pop. The camera is static. This scene serves as a clear call to action.
