0:00ipsy box intro text The scene opens with a close-up, low-angle shot looking down into the interior of a vibrant pink Ipsy beauty box. The top flap of the box is angled towards the viewer, showing printed text in a lighter pink shade. Dominating the upper center of the frame is a large, elegant white text overlay that reads 'IPSY' with 'NEW YEAR, NEW BEAUTY' directly below it in a smaller, sans-serif font. Further below, a bright yellow text overlay in a chunky, rounded font declares '$5 OFF' followed by 'YOUR FIRST MONTH' in a smaller white sans-serif font. The lighting is bright and even, suggesting an outdoor or well-lit studio environment, with no harsh shadows. The color palette is dominated by various shades of pink and magenta, with the contrasting yellow and white text adding vibrancy. The camera is static, focusing on the box's interior and the prominent text. The mood is inviting and promotional.
0:01person peeking into box The perspective remains a low-angle, looking up from inside the bright pink Ipsy box. A young adult individual peers down into the box, their face centered in the upper portion of the frame. Their expression is one of excited anticipation, with wide eyes and an open mouth. They are wearing dark-rimmed glasses, and their short, light brown hair is visible. The background is a clear, bright blue sky, indicating an outdoor setting. The bright sunlight casts soft shadows, highlighting the contours of their face. The prominent white and yellow text overlays ('IPSY NEW YEAR, NEW BEAUTY', '$5 OFF YOUR FIRST MONTH') are still visible at the top of the frame. The color palette features the vivid pink of the box, the blue of the sky, and the warm skin tones of the individual. The camera is static, capturing this direct, engaging moment.
0:02product reveal bareminerals This scene maintains the low-angle perspective from inside the Ipsy box, looking up towards a clear blue sky. A hand, with neatly manicured nails painted red, reaches into the frame from the bottom, holding up a black, rectangular tube-like product. The product is identifiable as 'bareMinerals Complexion Rescue Blusher'. The hand gently rotates the product to display its branding. Bright, natural light illuminates the product and hand, creating subtle highlights. The constant white and yellow Ipsy promotional text overlay remains at the top of the screen. The vibrant pink edge of the Ipsy box is visible at the very bottom of the frame. The color scheme is dominated by the bright blue sky, the black product, and the pink box, accented by the red nail polish. The camera remains static, emphasizing the product reveal.
0:03product reveal tarte The low-angle shot from inside the Ipsy box continues, framed against a clear blue sky. A hand with red nail polish enters from the bottom, presenting a cylindrical, clear plastic tube of Tarte concealer. The tube has a light pink cap with an intricate pattern and 'tarte shape tape' visible on its label. The hand carefully turns the product, allowing for a full view. Natural, bright light from above illuminates the product, creating subtle reflections on its glossy surface. The consistent Ipsy brand text overlay ('IPSY NEW YEAR, NEW BEAUTY', '$5 OFF YOUR FIRST MONTH') remains visible at the top of the screen. The bottom edge of the bright pink Ipsy box is still in the foreground. The color palette is composed of the bright blue sky, the clear/pink product, and the magenta box. The camera is static, highlighting the item.
0:04product reveal milk makeup The scene maintains the consistent low-angle view from within the Ipsy box, looking up at the vibrant blue sky. A hand with red nail polish presents a white, cylindrical spray bottle from Milk Makeup, likely a primer or setting spray. The bottle features minimalist black text, 'milk' being clearly legible. The hand subtly rotates the product to showcase its design. The lighting is bright and natural, casting a soft glow on the product. The ubiquitous Ipsy text overlays ('IPSY NEW YEAR, NEW BEAUTY', '$5 OFF YOUR FIRST MONTH') are still prominently displayed at the top of the frame. A thin strip of the pink Ipsy box forms the bottom foreground. The primary colors are the striking blue of the sky, the clean white of the bottle, and the signature Ipsy pink. The camera remains static to allow clear viewing of the product.
0:05product reveal elf From the same low-angle perspective inside the Ipsy box, with a clear blue sky background, a hand with red nail polish introduces an e.l.f. Skin liquid bronzer/foundation bottle. The bottle is a clear, somewhat amber-tinted glass with a white cap, showcasing the liquid product inside. The 'elf skin' logo is clearly visible, along with 'BRONZING DROPS'. The hand carefully rotates the bottle for display. The natural sunlight illuminates the product, giving it a warm glow. The continuous Ipsy promotional text overlays remain fixed at the top of the screen. The vivid pink edge of the Ipsy box frames the very bottom of the shot. The color palette centers on the blue sky, the warm brown of the product, and the characteristic pink of the box. The static camera emphasizes the product.
0:06product reveal elemis The low-angle shot from the Ipsy box continues, looking up at the unobstructed blue sky. A hand with red nail polish holds up a white, metallic tube of Elemis Pro-Collagen Marine Cream. The tube features a metallic silver cap and minimalist text in a dark font. The hand slightly turns the tube to clearly display the 'ELEMIS' brand and product name. Bright, even sunlight highlights the metallic gleam of the cap and the smooth texture of the tube. The familiar Ipsy promotional text overlays ('IPSY NEW YEAR, NEW BEAUTY', '$5 OFF YOUR FIRST MONTH') remain at the top of the frame. The bottom edge of the vibrant pink Ipsy box is visible. The color palette is dominated by the blue sky, the clean white and silver of the product, and the iconic pink of the box. The camera is static, focusing on the product being revealed.
0:07product reveal briogeo Maintaining the consistent low-angle view from inside the Ipsy box, looking up at a bright blue sky, a hand with red nail polish presents a white tube of Briogeo Superfoods hair mask. The tube features a distinctive green cap and a stylized green leaf pattern with 'briogeo superfoods' text. The hand carefully rotates the product to showcase its design and branding. The natural, bright lighting casts no significant shadows, ensuring the product is clearly visible. The persistent Ipsy promotional text overlays are fixed at the top of the frame. The very bottom of the vibrant pink Ipsy box is still in view. The color palette consists of the clear blue sky, the white and green of the product packaging, and the signature pink of the box. The camera is static, emphasizing the product reveal.
0:08product reveal mudmasky The scene continues with the low-angle perspective from inside the Ipsy box, framing a clear blue sky. A hand with red nail polish presents a small, soft pink tube of Mudmasky pore mask. The tube has a dark green cap and dark, minimalist text, 'MUDMASKY' being prominently displayed. The hand gently rotates the product for full visibility. Bright, natural sunlight illuminates the tube, creating subtle highlights on its surface. The unvarying Ipsy promotional text overlays ('IPSY NEW YEAR, NEW BEAUTY', '$5 OFF YOUR FIRST MONTH') remain fixed at the top of the screen. A thin strip of the vibrant pink Ipsy box is visible at the bottom of the frame. The dominant colors are the clear blue sky, the soft pink of the tube, and the signature pink of the box, with a touch of dark green. The static camera provides a clear view of the product.
0:09final product montage This segment is a rapid montage of quick cuts, maintaining the low-angle, looking-up perspective from the Ipsy box against a clear blue sky. It cycles quickly between the individual (male-appearing) person peeking into the box with an excited expression, and the same person's hand, now holding an array of 5-6 different beauty products previously revealed (e.l.f., Elemis, Briogeo, Milk Makeup, Tarte, BareMinerals). The final shot in this sequence holds on the person smiling directly at the camera while holding the collection of products. The lighting is bright and natural throughout, and the prominent Ipsy promotional text overlays ('IPSY NEW YEAR, NEW BEAUTY', '$5 OFF YOUR FIRST MONTH') remain constant at the top of the frame. The vibrant pink edges of the Ipsy box are consistently visible at the bottom. The rapid cuts and upbeat music create a dynamic and exciting mood, emphasizing the value of the box's contents. The color palette combines the pink of the box, the blue sky, the various product colors, and warm skin tones.
