0:00Product Introduction
A clean, brightly lit, eye-level medium shot showcases a white and translucent conical laundry detergent dispenser on a light wooden countertop. The dispenser, branded "GROVE collaborative", is filled with a pale, milky-white liquid. In the blurred background, a modern kitchen or laundry room is visible with white cabinetry and what appears to be a washing machine. The lighting is soft and even, highlighting the product's sleek design. Text overlays appear sequentially: "How to Use Grove's" (0-1500ms), "Reusable Glass Laundry Dispenser" (1500-3500ms), "Slip-Free Silicone Base" with an arrow pointing to the base (3500-4500ms), and "Drip-Free Design" with an arrow pointing to the spout (4500-6000ms). The overall color palette is minimalist, featuring whites, creams, and light wood tones, creating a fresh and clean aesthetic.
0:06Opening Dispenser
A medium shot captures a woman's hands demonstrating how to open the Grove laundry dispenser. The dispenser is placed on a light wooden countertop, positioned slightly to the left. The background, a brightly lit kitchen or laundry room, shows white appliances (likely a washing machine) and white cabinetry, with a green plant arrangement on a shelf to the right. The woman's torso and arms are visible. She holds the dispenser firmly with her left hand and twists the white top section counter-clockwise with her right hand, detaching it from the main body. A text overlay, "Turn to open", appears on the right side of the frame. The lighting is soft and natural, emphasizing the product interaction.
0:08Filling Dispenser
A close-up, high-angle shot focuses directly on the open Grove laundry dispenser, revealing its wide neck. A white, flexible pouch of "Grove Ultra-Concentrated Laundry Detergent" is held by a woman's hands, tilted to pour a stream of clear liquid detergent into the dispenser's translucent body. The "MAX" fill line is visible. The background is softly blurred, showing hints of the woman's dark teal shirt. A text overlay "Fill to the line" appears in the lower right corner of the frame. The lighting is bright and focused, highlighting the pouring action and the liquid inside the dispenser.
0:11Locking Dispenser
A medium shot, echoing Scene 2, shows the woman reassembling the Grove laundry dispenser. The dispenser, now filled with the milky-white liquid to the "MAX" line, rests on the light wooden countertop. The woman holds the white top section in her right hand and positions it over the dispenser's body. She then aligns and twists it clockwise to securely lock it into place. The background is the same modern laundry room with white appliances and countertops. A text overlay "Lock" appears on the right side of the frame. The lighting is bright and natural, maintaining a clean and functional atmosphere.
0:13Dispenser Max Line Close-up
A tight close-up shot focuses precisely on the upper half of the Grove laundry dispenser. The white, conical top is securely attached to the frosted translucent body, which contains a milky-white liquid filled exactly to the "MAX" line. The detail of the white handle on the right is also visible. The design includes a subtle debossed circular logo on the top white section and a vertical alignment indicator mark. The background is a clean, bright white, suggesting a minimalist or studio setting. The lighting is soft and even, accentuating the product's clean lines and the precision of the fill level.
0:15Filling Reservoir
A close-up shot, angled from slightly above, demonstrates the unique pouring mechanism of the Grove dispenser. A woman's hand holds the filled dispenser by its handle. She tilts the dispenser vertically, causing the internal, white measuring reservoir within the spout to fill with the milky-white detergent. The liquid then drains from the reservoir back into the main body as she returns the dispenser to an upright position. The background is blurred, showing hints of the woman's dark teal top and beige cardigan. A text overlay "Fill the reservoir" appears in the lower right corner. The camera performs a slight pan down as the dispenser is tilted, then pans back up, tracking the motion.
0:19Dispensing Action
A medium shot frames the woman holding the Grove dispenser centrally above a light wooden countertop. The dispenser is initially upright, filled with the milky-white liquid. She then performs a controlled, gentle downward shake, causing the liquid inside to froth and produce bubbles, illustrating the product's content being prepared or mixed. The background is the familiar modern laundry room with white appliances and countertops, and a clear view of a washing machine. The woman's face is partially visible, showing a slight, contented smile. The lighting is bright and even, contributing to a clean and inviting atmosphere.
0:23Adding Detergent to Washer
A medium shot, captured from a slightly elevated angle, shows the woman meticulously pouring the detergent from the Grove dispenser into the open detergent drawer of a white front-loading washing machine. She is leaning over slightly, her body angled towards the machine, ensuring a precise pour. The dispenser is held at a comfortable angle. To the left, a stack of neatly folded white and blue towels and a small vase with purple and yellow flowers are visible on the clean white countertop. A large window in the background offers a view of lush outdoor greenery. A text overlay "Get the perfect dose every time" appears on the left side of the frame. The scene is brightly lit with natural light, conveying efficiency and ease.
0:26Loading Laundry
A medium wide shot captures the woman smoothly closing the detergent drawer of the front-loading washing machine. She then bends down gracefully to open the machine's main door and begins adding clothes into the drum. The Grove dispenser is visible, resting on the countertop to her left. The bright and clean laundry room is prominently displayed, featuring white cabinetry, two white washing machines, and a large window offering a view of vibrant outdoor greenery, enhancing the sense of natural light and freshness. A text overlay "Make Laundry Time A Breeze" is positioned on the left side of the frame. The overall atmosphere is light, airy, and suggests effortless household chores.
0:30Package Delivery
A low-angle, medium shot reveals a brown cardboard delivery box, branded "Grove collaborative", sitting on a textured, woven coir doormat just outside a white residential door with glass panels. A person, whose lower legs and feet (wearing blue jeans and brown flat shoes) are visible, approaches the door, bends down, and swiftly picks up the box from the mat. The background features light-colored house siding and a glimpse of green foliage, indicating a sunny outdoor porch setting. The lighting is bright and natural, highlighting the texture of the doormat and the box. The action is quick and efficient.
0:33Product Offer Display
A static medium shot showcases three Grove products neatly arranged on a light wooden countertop, centered in the frame. From left to right: a white spray bottle labeled "Grove Stain Remover", a flexible white pouch of "Grove Ultra-Concentrated Laundry Detergent" (featuring lavender & rosemary scent and specific product details), and the white and translucent conical Grove Laundry Dispenser, filled with milky-white liquid. The background is a brightly lit, softly blurred modern laundry room with white appliances and cabinetry, consistent with earlier scenes. A large, prominent text overlay in white, "Free Starter Set With Your First Order", is displayed in the upper center of the frame. The lighting is soft and even, highlighting the products and the offer in a clean, inviting manner.
