0:00intro phone showcase
The scene features a medium shot of a young East Asian woman, positioned centrally against a plain light gray wall, extending just above her waist. She holds a white iPhone 15 Pro Max phone, encased in a Casetify case featuring a black cat design, in front of her chest with both hands, slightly tilted towards the viewer. Her eyes are open, and she displays a pleasant, natural smile. To the right of the woman, a 2D animated black cat character, wearing a white t-shirt with 'I ❤️ HK' (I love Hong Kong) in red, is depicted holding a small white phone to its ear, mirroring the woman's action with the phone. The lighting is soft and even, suggesting an indoor setting with diffused light. The overall color palette is bright and neutral, with the woman's denim jacket adding a pop of blue and the cat design incorporating black and white with red accents. Text overlays include 'CASETiFY ARTISTS' in a black box at the top and 'HI I'M WINDY' at the bottom. The camera remains static throughout this shot.
0:03outdoor phone showcase smiling
This is a medium close-up shot of the young East Asian woman from the previous scene, now in an outdoor urban setting. She is positioned slightly to the left of the frame, facing forward and slightly to her right, revealing the profile of her face. She holds an iPhone 15 Pro Max in a Casetify case, featuring a black cat design, held up and angled towards the camera, showcasing the case's back. Her hair is slightly windswept, and she is smiling broadly, engaging with the viewer. The background consists of blurry, light-colored stone columns or buildings, suggesting a bright day with natural, overhead lighting. The color palette is muted, with the woman's olive-green trench coat contrasting with the light background. The text 'CASETiFY ARTISTS' appears at the top, and 'I'M SO EXCITED TO SHARE THAT MY MOCHA CAT' is overlaid at the bottom. The camera is static.
0:04phone case detail orange
A close-up shot focuses directly on an orange Casetify phone case for an iPhone, lying flat on a textured, dark gray surface. The case features a prominent design: a black cat wearing glasses, sitting atop a stack of colorful books (pink, blue, yellow, green, red, purple, gray). A speech bubble above the cat reads 'YOU CAN'T SURVIVE ON BOOKS ALONE...' Another speech bubble below the books adds 'YOU ALSO NEED A CAT!'. The phone's camera lenses are visible at the top, and the Casetify branding is subtly present around the camera cutout. The background is a graphic illustration of more stacked books and speech bubbles, in varying shades of gray and white, creating a whimsical and literary atmosphere. The lighting is even and bright, highlighting the vibrant orange of the case and the clear details of the artwork. The camera is static, providing a clear product shot. Text 'CASETiFY DESIGNS ARE AVAILABLE FOR IPHONE 17' is overlaid at the bottom.
0:05phone call profile street
This medium shot captures the side profile of the young East Asian woman, from her upper torso upwards, as she holds a Casetify-cased iPhone to her right ear, appearing to be on a call. Her long, straight brown hair cascades down her back, and a red knitted cuff of a sweater is visible on her right wrist, contrasting with her olive-green trench coat and a subtle plaid pattern on her coat's lining near the cuff. She is positioned against a blurred background of light-colored stone columns, possibly in an outdoor urban setting, with soft, natural lighting. The focus is sharp on her and the phone case, which displays a black cat on books design, while the background is softly out of focus, emphasizing the subject. Text 'CASETiFY DESIGNS ARE AVAILABLE FOR IPHONE 17' is overlaid at the bottom of the screen. The camera remains static.
0:07phone call profile station
A medium shot shows the young East Asian woman from a side profile, from the waist up, as she holds her Casetify-cased iPhone to her right ear. She wears a light beige trench coat over a dark top, with a black shoulder bag visible on her left side. Her long, straight brown hair flows down her back. The background is a brightly lit, large indoor public space, possibly a train station or airport terminal, with blurred figures and architectural elements in the distance. The lighting is bright and ambient, suggesting an indoor setting with large windows or artificial lights. The camera slowly pans right, following the woman's movement as she walks through the bustling space, maintaining her in the center-left of the frame. The text 'CASETiFY ARTISTS' is at the top, and 'CASETiFY CASES AREN'T JUST STYLISH' is at the bottom.
0:08phone case detail handheld
This is a medium close-up shot focused on the young East Asian woman's hand holding an iPhone 15 Pro Max with a Casetify case. The case features a black cat wearing glasses, sitting on a stack of books, with speech bubbles. Her left hand, adorned with a silver ring on the ring finger, firmly grasps the phone. She is wearing a light beige trench coat with a distinct blue and brown plaid pattern on the rolled-up cuff, over a dark long-sleeved top and light-wash blue jeans. The background is a soft, out-of-focus blur of an indoor public space, with light-colored elements and a hint of other people, maintaining focus on the phone and hand. The lighting is soft and even, highlighting the phone case design. The text 'CASETiFY ARTISTS' is at the top, and 'THEY ARE PROTECTIVE AND DESIGNED TO LAST' is overlaid at the bottom. The camera is static, emphasizing the product.
0:10desk setup phone placement
An overhead shot provides a clear view of a light wooden desk surface. In the upper left, a silver MacBook Pro laptop is open, displaying a purple-hued screen with what appears to be design software. To its right, a bright green cutting mat with a white grid pattern covers a significant portion of the desk. A white wireless mouse rests on the mat. A female hand, wearing a silver ring, enters the frame from the left and carefully places an iPhone with a Casetify case onto the green mat, next to the mouse. The phone case features a black cat working on a laptop with the text 'POWERED BY CATS AND COFFEE'. The background is a blurred office or studio space with shelves and other items. The lighting is bright and even, casting minimal shadows. The overall color scheme is natural wood, vibrant green, silver, and white. The camera is static, capturing the action from a top-down perspective. The text 'CASETiFY ARTISTS' is present at the top, and 'EVERY CASE IN THIS COLLECTION' is overlaid at the bottom, which then changes to 'FEATURES MY ORIGINAL ARTWORK'.
0:13artist working at desk wide
A wide shot captures the young East Asian woman from the previous scenes, seated at a light wooden desk, facing away from the camera. She wears a light blue denim jacket over a dark top and a light cream-colored pleated skirt. Her back is to the camera, showcasing her long, straight brown hair. She opens a silver MacBook Pro laptop positioned on a green cutting mat. The desk is organized, with a dark green desk lamp, a pen holder, and other stationery items visible. To the right, a white pegboard on the wall is adorned with various Casetify phone cases and artwork featuring black cat designs, along with small decorative items. A large window with sheer white curtains is on the left, providing natural, diffused light to the scene. The room has light gray walls, contributing to a clean and bright aesthetic. The camera is static. The text 'CASETiFY ARTISTS' is at the top, and 'FEATURES MY ORIGINAL ARTWORK' then transitions to 'BY CHOOSING CASETiFY' at the bottom.
0:16drawing on ipad close up
A close-up shot focuses on a female hand drawing on a dark gray iPad with a white stylus. The iPad screen displays a digital drawing in progress, starting with a sketch of a 'FRESH BREW' coffee bag and then evolving into a detailed black cat illustration. The hand, adorned with a silver ring on the ring finger, moves skillfully across the screen. To the right of the iPad, an iPhone 15 Pro Max with a Casetify case, featuring a black cat design with the text 'I'M A SOCIAL VEGAN... I AVOID MEET', lies on a light wooden desk. In the upper left background, a white and silver phone stand, also featuring a black cat design, is visible next to a potted green plant. The lighting is bright and even, highlighting the details of the digital art and the phone case. The camera is static. Text 'CASETiFY ARTISTS' is at the top, and 'YOU ARE SUPPORTING INDEPENDENT ARTISTS LIKE ME AND SHARE OUR CREATIVITY WITH THE WORLD' is overlaid at the bottom.
0:20artist drawing on ipad profile
A medium shot shows the young East Asian woman seated at a light wooden table, seen from her left side profile, from the waist up. She is intently focused on drawing on a dark gray iPad with a white stylus. Her long, straight brown hair falls over her shoulders. She wears a light blue denim jacket. An iPhone with a Casetify case is resting on the table to her right. The background is dominated by a large window covered with sheer white curtains, creating a soft, diffused light source that illuminates the scene. The overall color palette is bright and clean, with the muted tones of the woman's clothing and the wooden table contrasting with the bright white of the curtains. The camera is static, capturing her engaged posture. The text 'CASETiFY ARTISTS' is at the top, and 'CASETiFY IS ALSO MAKING A DIFFERENCE FOR THE PLANET' is at the bottom.
0:23phone case detail eco message
A close-up shot focuses on an iPhone with a Casetify case, resting on a light wooden desk, next to a dark gray iPad displaying a drawing. The phone case features a black cat design with the text 'I'M A SOCIAL VEGAN... I AVOID MEET'. A green potted plant and a white phone stand are visible in the blurred background. As the scene progresses, an animated sticker of a black cat hugging the earth, with the text 'LOVE THE EARTH (IT'S THE ONLY PLANET THAT HAS CATS)', pops up from the top right corner and positions itself above the phone. The lighting is soft and natural, emphasizing the details of the case and the digital drawing. The camera is static, providing a clear and engaging product and message shot. Text 'CASETiFY ARTISTS' is at the top, and 'CASETiFY IS ALSO MAKING A DIFFERENCE FOR THE PLANET' then transitions to 'CHECK OUT THEIR RE/CASETiFY PROGRAM ON THEIR WEBSITE' at the bottom.
0:28final showcase with toy
This medium shot features the young East Asian woman, smiling and engaging with the camera, positioned centrally against a backdrop of sheer white curtains. She holds an iPhone 15 Pro Max with a Casetify case, showcasing a green-themed black cat design, in her right hand at chest level. An animated 2D black cat character holding a coffee mug appears to her right, and a black cat plush toy with a red collar pops into her left hand, which she then holds up. She interacts playfully with the plush toy and then looks back at the camera with a cheerful expression. She is wearing a light blue denim jacket over a dark top and a light cream-colored pleated skirt. The lighting is bright and diffused from the window, creating a soft and airy atmosphere. The color palette is light and inviting, with pops of color from the phone case and cat designs. The camera is static, capturing her lively presentation. Text 'CASETiFY ARTISTS' is at the top. The overlay text at the bottom initially says 'UPGRADE YOUR PHONE CASE NOW WITH EXTRA CAT-TITUDE', then changes to 'CHECK OUT THE LINK IN MY BIO AND SEE MY WHOLE COLLECTION'.
