0:00intro working from home The scene opens with a close-up shot of a young woman's hands typing on a silver laptop keyboard. The camera is positioned slightly above and to the right, looking down at her hands and the laptop. Her left hand rests on the touchpad, while her right hand is actively typing. She wears a brown long-sleeved top and light blue jeans. The background is softly blurred, showing a checkered brown and white blanket or throw on a sofa, suggesting a home office or casual workspace. White text overlays the bottom center of the screen: 'How to stay locked in while WFH'. The lighting is soft and natural, coming from an unseen source, creating a warm and focused atmosphere. There is no significant camera movement, maintaining a static, observational perspective. The dominant colors are warm browns, light blues, and silver from the laptop, with a touch of white from the text.
0:02talking head problem solution The scene features a medium close-up shot of a young woman speaking directly to the camera, positioned slightly below her eye level. She is seated, with a light gray sofa visible behind her to the left. The background on the right includes a white shelf unit with various colorful books, a round wooden sign, and some green plants, indicating a home interior. A white lamp with a large shade is partially visible on the far left. The woman wears a brown long-sleeved top. Her expression transitions from thoughtful and slightly frustrated as she discusses focus issues to a bright, enthusiastic smile as she introduces the product. She uses expressive hand gestures, clapping her hands, gesturing with her fingers, and then holding up a small, rectangular 'alice' branded tin with a satisfied look. The lighting is bright and even, highlighting her face. White text overlays periodically appear on the screen, emphasizing her spoken words. The overall color palette is warm and inviting, with neutrals like white and gray, complemented by the brown of her top and the colorful books.
0:16product unboxing detail This scene presents an overhead, close-up shot focusing on the unboxing of the 'alice' product. The background is a clean, white marble-patterned surface, providing a bright and neutral setting. The off-white 'alice' tin, previously seen, is opened by a pair of hands. The hands carefully remove a piece of dark chocolate from inside the tin. The chocolate is wrapped in white paper with subtle black designs, and appears segmented into squares. The hands hold the chocolate up, then break off a single square, revealing its solid form. The lighting is bright and direct, creating clear shadows on the white surface, emphasizing the product. The color palette is dominated by white, black, and the rich brown of the chocolate. Text overlays appear at the bottom of the screen, providing context. The camera remains static throughout, offering a clear, detailed view of the product interaction.
0:20talking head product benefits A medium close-up shot of the same young woman speaking to the camera, maintaining a consistent framing with the previous talking head scene. She is wearing the same brown long-sleeved top. Her expressions convey conviction and satisfaction as she describes the product's benefits, occasionally looking slightly upwards or to the side as if recalling past struggles. She brings the 'alice' tin into frame again, holding it with care as she gestures. The background remains the same: a light gray sofa to the left, and a white shelf unit with colorful books, a wooden sign, and plants to the right. The lighting is soft and even, illuminating her face and the product clearly. White text overlays reinforce key phrases she speaks, such as 'steady focus' and 'better memory'. The scene's color palette is consistent with the earlier talking head, featuring warm neutrals and pops of color from the books.
0:26talking head testimonial This scene is a continuation of the medium close-up of the young woman talking to the camera. Her expression changes to emphasize her past difficulties with focus, then shifts to a more resolved and confident look as she states the current product's efficacy. She continues to use hand gestures to underscore her points. The background elements remain identical: the light gray sofa to the left and the white shelf unit with books and decor to the right. The consistent lighting ensures her face is well-lit without harsh shadows. White text overlays appear to highlight her statements, such as 'nothing has worked like this'. The color scheme remains grounded in neutrals and warm browns.
0:30working cafe scene The scene shifts to a medium shot of the young woman working on her laptop in what appears to be a cafe or a well-decorated home office. She is seated at a dark circular table, dressed in a light grey zip-up hoodie. Her hair is down and appears wavy. She is focused on her silver laptop, actively typing. To her right, a white ceramic mug with a handle is placed on the table, and next to it, the 'alice' branded tin is prominently displayed. The background consists of a light-colored wall adorned with four framed black-and-white photographs arranged in a grid. The lighting is soft and ambient, casting gentle illumination on the scene. The overall mood is calm and productive. The color palette includes light grey, dark grey from the laptop and table, white from the mug and wall, and the light cream of the product tin. The camera is static, providing a stable view of her focused work.
0:34product on desk close up A very close-up, slightly elevated shot focuses on the 'alice' branded tin resting on a dark, reflective surface, likely a desk or table. A silver laptop is partially visible in the blurred background to the upper left, suggesting a workspace. A white ceramic mug is also slightly visible to the right. The 'alice' tin, off-white with black lettering and a small black mushroom illustration, is sharply in focus and positioned in the lower-middle of the frame. The lighting is soft but distinct, creating subtle highlights on the tin's surface and reflecting in the dark table. The color palette is minimalist, featuring the dark tones of the table and laptop, the white of the mug, and the cream and black of the product packaging. There is no camera movement, emphasizing the product as the central subject.
0:35talking head call to action The final scene returns to a medium close-up of the young woman, speaking directly to the camera with a friendly and encouraging expression. She holds the 'alice' tin in her hands, gently tapping it with her index finger as she delivers the call to action. Her long, dark, wavy hair frames her face. The background is consistent with the earlier talking head shots: a light gray sofa to the left and a white shelf unit filled with colorful books and decorative items to the right. The lighting is even and natural, highlighting her features. White text overlays indicate a discount offer ('30% off subscriptions'), adding an urgency trigger. The color palette is warm and inviting, typical of an interior home setting. The camera remains static, allowing the viewer to focus on her persuasive message.
