0:00intro problem statement and hook A medium shot of a young woman speaking directly to the camera. The initial frame is tilted sideways, showing her head and shoulders, before smoothly correcting to an upright position. She is wearing a dark brown long-sleeved top. Her expression transitions from an initial energetic smile to a more relaxed and informative look. The background features a light gray wall with white wainscoting and a white ceiling with square tiles. Clothes on hangers, specifically a tan jacket and a grey jacket, are visible in the background, suggesting a hallway or closet setting. The lighting is soft and even, appearing to come from an overhead source. A black text overlay reads "Brain Fog -> Clarity" at the top of the frame, and additional text, "if your brain ever just stops working," appears at the bottom, syncing with her dialogue. She uses subtle hand gestures to emphasize her points.
0:02solution reveal and product introduction A medium close-up shot of the same young woman speaking directly to the camera. She wears a dark brown long-sleeved top. Her expression is dynamic, starting with a slightly exasperated look as she discusses past struggles, then transitioning to relief and confidence as she introduces the product. The background is a light gray wall, with a white shelving unit positioned to her right (screen left). This unit displays various items including colorful books, a small green potted plant, and a circular wooden plaque. The lighting is soft and natural-looking, providing even illumination from the front. She holds up a small, rectangular, light cream-colored tin with the word "alice" printed prominently in black sans-serif font on its front. She gestures with her free hand to emphasize her points.
0:10product in use b roll A medium shot of a young woman from the chest up, seated at a dark, circular table. She is actively typing on a silver laptop, looking focused on the screen. She is dressed in a casual light grey hooded zip-up sweatshirt over a white top, with her dark, wavy hair falling around her shoulders. Next to her laptop, on the table, rests a white ceramic mug and the light cream-colored "alice" tin. The background consists of a light-colored wall with white wainscoting. Above her head, four framed black and white photographs of families are arranged, suggesting a cozy home or cafe environment. The lighting is soft and ambient. She briefly picks up the alice tin with her right hand before placing it back down on the table.
0:13benefits explanation A medium close-up of the young woman speaking directly to the camera. She is wearing the dark brown long-sleeved top and maintains an energetic and confident expression. She gestures actively with both hands, using distinct hand movements to emphasize her discussion of the product's instant focus boost. The background is identical to Scene 2 and 3, featuring a light gray wall and a white shelving unit with books, a small plant, and a circular wooden plaque. The lighting remains soft and frontal, consistent with the previous talking-head shots. She is not holding the product in this specific frame but is vividly describing its positive effects.
0:15product details close up An extreme close-up shot focusing on a pair of hands opening the light cream-colored "alice" tin. The hands, with neatly manicured nails and several rings on the fingers, carefully slide open the lid. Inside the tin, several individually wrapped dark chocolate squares are visible, some featuring a subtle mushroom graphic on the wrapper. One hand picks up a wrapped chocolate square, then proceeds to unwrap it, revealing a dark chocolate piece that is also embossed with a small mushroom design. The background is a light, subtly textured surface, likely a marble countertop or similar material. The lighting is bright and even, highlighting the intricate details of the product.
0:19personal testimonial and results A medium close-up of the young woman, again in the dark brown long-sleeved top, speaking directly to the camera. Her expression conveys earnestness as she describes the tangible improvements in her cognitive function, transitioning to a lighthearted and relieved demeanor as she speaks about productivity. She uses a variety of hand gestures to punctuate her points, including touching her temple and briefly closing her eyes as if recollecting. The background remains the familiar light gray wall and the white shelving unit adorned with books and decor. The lighting is soft and frontal, maintaining a consistent look with prior talking-head segments.
0:26call to action encouragement A medium close-up of the young woman speaking directly to the camera. She holds the "alice" tin in her left hand, initially gesturing towards it, then brings it closer to her face, conveying a strong personal endorsement and connection with the product. Her expression is warm, encouraging, and highly confident as she urges viewers to try the product. She is wearing the dark brown long-sleeved top. The background is consistent with previous talking-head shots: a light gray wall and a white shelving unit with books and decor. The lighting remains soft and even, highlighting her face and the product.
0:29product details hands close up An extreme close-up shot focused on hands interacting with the open light cream-colored "alice" tin. The tin's lid is open, revealing the individually wrapped dark chocolate squares inside. One hand reaches into the tin to pick up a single chocolate square. The background is a light, subtly textured surface, similar to the previous product close-up. The lighting is bright and even, casting subtle shadows that define the product's shape. This shot is solely focused on the product and the action of retrieving a piece.
0:31final call to action with offer A medium close-up of the young woman speaking directly to the camera. She holds the "alice" tin in her left hand, presenting it towards the camera with a bright, enthusiastic smile as she announces a special promotional offer. Her expression is friendly, inviting, and confident. She is wearing the dark brown long-sleeved top. The background remains consistent with the other talking-head shots: a light gray wall and the white shelving unit with decor. The lighting is soft and frontal, ensuring clear visibility of her face and the product, and reinforcing a positive, approachable atmosphere for the final call to action.
