0:00product on grass with mushroom An overhead shot presents a dark gray, rectangular tin for 'Alice Mushroom Chocolate' night bites, which is centrally placed on lush, vibrant green grass mixed with small, delicate white and purple wildflowers. A single, dark chocolate square embossed with a tiny mushroom design rests atop the tin. Dominating the upper left of the frame is a large, deep reddish-brown Reishi mushroom with a glossy, fan-like, and wavy cap, adding an organic, earthy feel. The lighting is bright and natural, casting soft highlights and shadows that enhance the textures of the mushroom, chocolate, and grass. A prominent white text overlay reads: 'THIS remedy has me in a chokehold'. The overall color palette is earthy and rich, combining greens, reds, and dark grays, suggesting a natural and holistic product.
0:01woman eating chocolate in bed A medium shot captures a young adult female, likely in her late 20s or early 30s, with dark brown hair pulled into a relaxed bun. She is seated on a bed covered by a vibrant orange duvet, wearing a comfortable beige ribbed t-shirt and matching lounge pants. Her body is slightly hunched as she brings a small piece of dark chocolate to her mouth, her expression one of focused anticipation. In the soft, warm lighting, the background reveals two abstract circular artworks in muted tones on a light wall, and a lush green houseplant in a white pot to her right. The atmosphere is cozy and intimate. The white text overlay 'THIS remedy has me in a chokehold' persists on screen.
0:03woman talking enthusiastically The scene presents a medium shot of the same young adult female, sitting upright and facing the camera directly from her bed with the orange duvet. She is smiling broadly and speaking enthusiastically, using animated hand gestures to emphasize her points. Her dark hair is neatly pulled back, and she is dressed in the casual beige ribbed t-shirt. The background is consistent with previous shots, featuring abstract wall art and a green houseplant. The lighting remains soft and warm, highlighting her cheerful expression. A white text overlay 'Ok babes' with a sleeping emoji is prominently displayed, indicating a friendly and relatable tone.
0:05woman holding product up to camera A medium close-up shot focuses on the young adult female, her face beaming with a wide smile as she looks directly at the camera. She holds a full bar of dark chocolate, divided into eight squares, each intricately embossed with a small mushroom design, extending it towards the viewer. Her hands, adorned with delicate rings on her fingers, frame the chocolate, presenting it clearly. The background is softly blurred, showing glimpses of the orange bed and the room's decor. The lighting is bright and even, accentuating the product. A white text overlay simply states 'This' with an arrow pointing towards the chocolate bar, drawing immediate attention to the product.
0:06product tin on satin This close-up shot captures the dark gray rectangular tin for 'Alice Mushroom Chocolate' night bites, positioned on a luxurious, shimmering light gold or champagne-colored satin fabric. The fabric is artfully draped with soft folds, reflecting the light to create a serene and elegant backdrop. The tin is centrally placed, allowing its branding and product details to be clearly visible and legible. The lighting is soft and diffused, emphasizing the smooth, matte texture of the tin against the silky sheen of the fabric. A white text overlay 'This is Nightcap by Alice 🌙' identifies the product and brand, adding a suggestive moon emoji to reinforce its nighttime use.
0:07woman holding chocolate emphasizing size A close-up shot of the young adult female, her face framed tightly, beaming with a wide, enthusiastic smile as she gazes directly at the camera. She holds up a segment of the dark chocolate bar, likely two squares, with her hands positioned on either side to showcase its small size. The background is softly blurred, providing a hint of the bedroom environment. Bright, even lighting illuminates her face and the product. A white text overlay, 'This tiny square 🥺', highlights the product's compact and potent nature, using an emotional emoji to convey a sense of wonder or small surprise at its effectiveness.
0:08woman explaining product benefit A medium shot captures the young adult female seated comfortably on the orange bed. She holds the dark chocolate bar in her left hand while gesturing expressively with her right hand, actively engaging with the camera. Her expression is animated and confident, highlighting her conviction about the product. The familiar bedroom background with abstract wall art and a green houseplant is visible, maintaining a consistent setting. The lighting is warm and consistent, complementing her energetic delivery. Two white text overlays appear sequentially: 'is the only reason' followed by 'I sleep like a human again', directly linking the product to a significant personal benefit and problem resolution.
0:10product ingredients display overhead An overhead shot presents the 'Alice Mushroom Chocolate' tin centrally placed on a bed of vibrant green moss, artfully surrounded by a variety of real mushrooms and dried botanicals. To the left, a large, deep red Reishi mushroom. A fluffy white mushroom, possibly Lion's Mane, and a cluster of beige oyster-like mushrooms (likely Shimeji) are arranged above the tin. Below, two smaller, light yellow, brain-like mushrooms (possibly Tremella) and a bed of dried, orange-brown fibrous material (likely Cordyceps) complete the display. A dark chocolate bar, broken into individual squares, is positioned to the left. The scene is brightly lit by natural light, creating a fresh, organic, and appealing aesthetic. A green text overlay with a checkmark reads: 'Reishi', identifying one of the key ingredients.
0:11product ingredients display zoom in This close-up shot digitally zooms in on the 'Alice Mushroom Chocolate' tin and a partial chocolate bar (an eight-square segment) from the previous overhead scene. The product remains nestled within the natural arrangement of various mushrooms and dried botanicals, including the prominent red Reishi mushroom, the fluffy white mushroom, and the dried orange-brown fibrous material. The zoom-in effect brings greater detail to the chocolate bar and the tin, emphasizing the product's integration with its natural components. The bright, natural outdoor lighting is maintained. Green text overlays with checkmarks appear sequentially: 'Reishi' and then 'Chamomile', highlighting additional ingredients.
0:12hand holding product with alarm clock A close-up, slightly elevated shot features a female hand with elegantly manicured nails (dark, possibly tortoise shell pattern) delicately holding a dark chocolate bar, composed of eight mushroom-embossed squares. The chocolate bar is positioned against a softly blurred background that includes a vintage-style alarm clock with a white face and black numbers, showing the time approximately 12:45. Also visible are a small, vibrant green houseplant and a minimalist wooden stand, adding to the cozy, indoor atmosphere. The lighting is warm and ambient, suggesting a tranquil, pre-sleep environment. Green text overlays with checkmarks appear in sequence: 'Reishi', 'Chamomile', and 'L-theanine', further detailing the product's beneficial ingredients.
0:13product tin open on satin A close-up, slightly elevated shot displays the 'Alice Mushroom Chocolate' tin, now partially open to reveal several individual dark chocolate squares nestled inside. The tin rests on the same luxurious, shimmering light gold or champagne-colored satin fabric, which creates delicate folds and reflections, enhancing the sense of quality. The diffused, soft lighting highlights the smooth textures of both the tin and the fabric, creating an appealing visual. Green text overlays with checkmarks appear: 'Reishi', 'Chamomile', 'L-theanine', and finally 'Magnesium and zinc', systematically listing the product's key ingredients and emphasizing its comprehensive formulation.
0:14hand holding product with sleep mask A close-up shot focuses on a female hand with dark, manicured nails, holding the dark gray 'NIGHTCAP' branded side of the Alice Mushroom Chocolate tin. The tin is positioned close to a stylish leopard-print satin sleep mask, which is slightly open to reveal its soft, black interior, suggesting comfort and preparation for sleep. The background is softly blurred, providing a hint of a wooden surface. The lighting is soft and warm, creating an intimate and personal atmosphere. Green text overlays with checkmarks reiterate the key ingredients: 'Reishi', 'Chamomile', 'L-theanine', and 'Magnesium and zinc', reinforcing the product's benefits in a concise manner.
0:16woman setting up before scenario A medium shot shows the young adult female, seated on the orange bed, talking expressively and gesturing with her hands. Her facial expression is serious yet engaging, indicating she is about to introduce a comparison or a problem. Her dark hair is pulled back, and she wears the beige ribbed t-shirt. The familiar bedroom background, featuring abstract wall art and a green houseplant, is consistent. The lighting is warm and even. A white text overlay clearly states: 'And listen, the BEFORE version of me:', directly preparing the viewer for a depiction of her past struggles or state before using the product, setting up a 'before and after' narrative.
0:17split screen problem agitation This scene is a dynamic split screen, showcasing multiple 'before' scenarios of the female subject. The top left quadrant retains the image of the woman speaking from the previous scene. The main 'before' image, in the bottom left, is a close-up of her face with visible acne and redness, her hand gently touching her cheek, conveying frustration and skin issues. In the top right, she appears tired and distressed, wiping her eyes in a bathroom mirror reflection, wearing a white t-shirt, emphasizing sleep deprivation. The bottom right displays a close-up of her hand scrolling on a phone in the dark, representing restless, overthinking behavior. The white text overlay 'tossing, turning, scrolling, overthinking' vividly describes these struggles, enhancing the emotional impact of the 'before' state.
0:18woman turning off lamp after state A medium shot shows the young adult female lying peacefully on her side in bed, nestled under the vibrant orange duvet. She extends her arm upwards to turn off a stylish, modern bedside lamp with an exposed bulb, symbolizing the end of her day and the beginning of restful sleep. The room is softly lit by the lamp's glow, creating a serene and cozy nighttime ambiance. Her expression is calm and content, suggesting a readiness for deep sleep. A white text overlay 'the AFTER version of me:' transitions the narrative from problem to solution, marking a clear 'after' state. The overall mood is tranquil and reassuring, reflecting a positive change.
0:19woman describing sleep routine benefit A medium shot returns to the young adult female, seated on the orange bed, speaking directly to the camera with an open-mouthed, broad smile and visible excitement. She uses animated hand gestures, reflecting her enthusiasm and positive experience. Her dark hair is pulled back, and she wears the beige ribbed t-shirt. The bedroom background with wall art and the green plant remains consistent. The lighting is bright and warm, illuminating her joyful expression. A white text overlay proudly declares: 'OUT. I finally have a sleep routine', emphasizing her newfound success and satisfaction with her sleep habits, portraying a sense of relief and accomplishment.
0:21woman eating chocolate as a treat A medium shot captures the young adult female seated comfortably in bed, under the orange duvet, with her dark hair casually tied back. She is shown in the act of eating a piece of the Alice Mushroom Chocolate, bringing it to her mouth with a contented and relaxed expression. The open product tin rests conveniently on the orange duvet next to her, indicating ease of access. The blurred background reveals the bedside lamp and a green plant, maintaining the cozy bedroom setting. The lighting is soft and warm. A white text overlay states: 'Not like a chore', reinforcing the idea that the product is an enjoyable and effortless part of her new sleep routine, rather than a burden.
0:22woman celebrating product effectiveness A medium close-up shot captures the young adult female, now wearing a stylish leopard-print satin sleep mask over her eyes, seated in bed. She is smiling broadly, her cheeks lifted high, and her hands are gesturing happily near her face, conveying intense satisfaction and a clear message of 'it works!' Her pose and expression exude genuine joy and relief. The bedroom background remains visible and consistent. The lighting is bright and warm, illuminating her radiant expression even with her eyes covered. A white text overlay 'And it actually works!! 🤩' prominently reinforces the product's efficacy, using an excited emoji to amplify the positive sentiment and highlight a strong endorsement.
0:24woman call to action millennial A medium shot features the young adult female seated in bed, speaking directly to the camera. She holds the 'Alice Mushroom Chocolate' tin prominently in her hands, showcasing it as she addresses the audience. Her expression is friendly, confident, and persuasive, aiming to encourage viewers to try the product. Her dark hair is pulled back, and she wears the beige ribbed t-shirt. The bedroom background remains consistent. The lighting is bright and warm. A white text overlay states: 'If you're a working millennial', specifically targeting a demographic and framing the product as a solution for their lifestyle challenges, creating a direct connection with the viewer.
0:25product on reflective surface problem A close-up shot elegantly displays the 'Alice Mushroom Chocolate' tin and a full chocolate bar (eight squares) standing upright on a sleek, highly reflective black surface, creating a perfect mirror image below them. In the softly blurred background, a large, vibrant green leafy plant, possibly a Monstera, in a clean white pot provides a fresh and natural contrast. The lighting is bright and clean, accentuating the product's sophisticated design and the lush green of the plant. A white text overlay reads: 'who's tired of being tired', directly addressing a common problem faced by the target audience and subtly reinforcing the product's purpose as a solution for fatigue.
0:26product on reflective surface cta The final scene is a close-up shot, visually identical to the previous one, showcasing the 'Alice Mushroom Chocolate' tin and a full chocolate bar standing upright on a highly reflective black surface, producing a clear mirror image. A large, vibrant green leafy plant in a white pot is visible in the background, adding a touch of nature. The lighting remains bright and clean, highlighting the product. Two white text overlays are displayed: 'CLICK THROUGH NOW!' in large, bold letters, serving as a clear and direct call to action, and smaller text below stating 'Grab Nightcap before it sells out again.', which creates a strong sense of urgency and scarcity, motivating immediate purchase. This scene functions as a powerful end card, combining product display with a final persuasive push.
