0:00product hero shot with hand The shot is an overhead, slightly angled view looking down onto a light-colored wooden countertop. Lush green artificial foliage, resembling monstera and fern leaves, provides a vibrant backdrop in the upper left and right, partially obscuring a white ceramic vase. Various types of fresh mushrooms are artfully arranged around the central product: clusters of small, pale brown cap mushrooms (likely Shimeji or Buna-shimeji), larger white, fluffy-looking mushrooms (likely Lion's Mane), and smaller, golden, coral-like fungi (possibly Tremella or Coral Tooth mushroom). Dried, reddish-orange fibrous material (possibly dried cordyceps or similar adaptogenic root) is scattered around the central product. A light blue rectangular 'alice mushroom chocolate' tin rests amidst these elements. A hand, belonging to a person with light pink manicured nails, gently places a dark chocolate bar onto the wooden surface. Bright, even, and natural-looking overhead lighting illuminates the scene, casting soft, minimal shadows. The overall color temperature is neutral to slightly warm. The dominant colors are natural browns, vibrant greens, light blue, and dark brown. A white text overlay at the top reads "STRESS?" in bold, followed by "Haven't heard of her" with a winking face emoji.
0:03talking head problem setup This is a medium shot, framing a woman from her chest up. She is positioned centrally, looking directly into the camera. The background consists of modern kitchen elements, specifically light-colored wooden cabinets with a horizontal grain, suggesting a contemporary and clean home setting. A white wall is visible above the cabinets. There's a subtle reflection of overhead lighting on the cabinet surfaces. Soft, even front lighting illuminates the woman's face, making her features clear and bright. There are no harsh shadows, suggesting diffused artificial or natural light. The color temperature is neutral. The woman speaks directly to the camera, using expressive facial movements and subtle hand gestures to emphasize her words. She holds a light blue rectangular 'alice' tin, subtly turning it in her hand. Dominant colors are the warm tones of the wooden cabinets, the woman's light-colored sweater, and her golden-brown hair. Dynamic text overlays appear as she speaks: "I used to live in fight or flight", "Constant tension", "always on edge", "snapping over nothing". These texts are white with a dark outline, centrally placed and fading in and out.
0:10talking head solution intro This is a medium shot that quickly transitions from the woman speaking to incorporate the product display. The woman's face is positioned on the right side of the frame, smiling broadly, with her hand extended slightly towards the left. The left side of the frame showcases the wooden surface with an arrangement of fresh mushrooms, the light blue 'alice' tin, and a dark chocolate bar, similar to the first shot but now partially obscured by the woman's presence. The background includes the same modern kitchen cabinets on the right, and the organic product display on the left, creating a visual link between the speaker and the product. Consistent with the previous scene, bright and even front lighting illuminates the woman's face, making her smile appear warm and genuine. The product display is also well-lit. The woman smiles at the camera, her hand subtly gesturing towards the product display, signaling the introduction of the solution. A white text overlay reads "This is Zen-X from Alice", appearing at the bottom of the screen.
0:11talking head product benefits This is a medium shot, identical in framing and subject positioning to Scene 2 and 3. The woman is centered, speaking directly to the camera from her chest up. The background remains the modern kitchen with light-colored wooden cabinets and a white wall, providing a clean and contemporary setting. Soft, even front lighting consistently illuminates the woman, highlighting her features. The scene is bright and clear. The woman continues to speak directly to the camera, using confident and articulate hand gestures to explain the product's benefits. She holds the light blue 'alice' tin as a prop, sometimes gesturing with it to emphasize points about its contents. Her facial expressions are animated and enthusiastic as she lists the positive effects of the chocolate. Her delivery is engaging and persuasive. Dominant colors are warm tones from the wooden cabinets and the woman's beige sweater, balanced by the cool blue of the product packaging. The overall mood is informative and positive. Sequential white text overlays appear: "It's a mushroom chocolate" with three animated red mushroom emojis, followed by "stress relief", "calm clarity", and "supporting healthy cortisol levels". These texts are clearly visible and enhance the product explanation.
0:17close up unwrapping eating This is a tight close-up shot focused primarily on the woman's hands and mouth, with her face visible in the upper portion of the frame, but blurred. The background is also blurred, showing the same warm-toned wooden kitchen cabinets, indicating the same domestic setting but with a shallow depth of field to keep the focus tight on the action. Clear and direct lighting emphasizes the details of her hands and the chocolate. There are subtle highlights on her fingernails and the chocolate's surface. The woman carefully unwraps a segment of the dark chocolate bar from its light blue foil packaging. She then cleanly breaks off a square piece of the chocolate. Her fingers bring the chocolate to her mouth, and she takes a bite, revealing her teeth and the chocolate breaking. The sound of unwrapping and eating is distinctly audible. The scene is dominated by the dark brown of the chocolate, the light pink of her nail polish, and the pale blue of the packaging, set against the warm, blurred background. The intimacy of the shot emphasizes the sensory experience of consuming the product.
0:21overhead ingredients list This is an overhead shot, identical in composition to Scene 1, showcasing an artfully arranged display of various mushrooms, the light blue 'alice' tin, and the dark chocolate bar on a light-colored wooden surface. The background includes green artificial foliage. The arrangement is organic and highlights the natural elements. Bright, even overhead lighting illuminates all the elements, casting minimal, soft shadows, creating a clean and pristine look. A hand reaches into the frame and delicately picks up the dark chocolate bar, lifting it slightly from the display. As the hand lifts the chocolate, several white text overlays with green checkmark icons appear sequentially, listing the active ingredients contained within the product. The scene is dominated by natural browns, vibrant greens, and the cool blue of the product tin, creating an atmosphere that is clean, natural, and informative, emphasizing the wholesome ingredients. The white text overlays are crisp and easy to read.
0:27close up mushroom montage This scene is a rapid montage of three distinct, tight close-up shots. Each shot frames a different type of raw mushroom being held gently in a person's hand. The camera focuses intently on the mushroom's texture, shape, and unique characteristics, while the background is intentionally blurred and out of focus, suggesting a clean, minimalist setting where the emphasis is solely on the presented fungi. Bright, diffused lighting illuminates each mushroom clearly, highlighting its intricate details and natural colors. In each brief shot, a hand (implied to be the speaker's) holds up a distinct mushroom variety, subtly rotating or adjusting its grip to showcase its form. The shots highlight the natural, earthy tones: a deep reddish-brown, fan-shaped Reishi mushroom; a bright orange, worm-like Cordyceps mushroom; and a pale yellow/cream, coral-like Tremella mushroom. A white text overlay reading "All the things that tell your nervous system to chill out" appears at the top. As each mushroom is shown, its name appears in white text at the bottom: "REISHI MUSHROOM", "CORDYCEPS MUSHROOM", "TREMELLA MUSHROOM".
0:30talking head personal testimonial This is a medium shot of the woman, identical in framing and subject positioning to previous talking head segments. She is centered, speaking directly to the camera from her chest up. The background remains the modern kitchen with light-colored wooden cabinets and a white wall. Consistent soft, even front lighting illuminates the woman. The woman continues her testimonial, opening the light blue 'alice' tin and revealing two dark chocolate squares neatly arranged inside. She picks up one square, displaying it to the camera as she elaborates on specific scenarios when she consumes the product, such as when her to-do list is overwhelming or during hormonal fluctuations. Her expressions convey relatability and understanding of common stressors, transitioning to a confident endorsement of the product's efficacy. She holds the chocolate up for the viewer to see as she speaks. Dominant colors are warm wood tones, the woman's light sweater, and the contrasting cool blue of the product tin. The mood is personal, empathetic, and persuasive. White text overlays appear sequentially: "I take 1 square when my to-do list feels overwhelming", "before meetings", "or when it's just hormone city and like I can't keep it together", "I didn't realize getting my cortisol levels down would be this simple", "I can't recommend this enough". The texts clearly convey her personal experience and endorsement.
0:46talking head call to action This is a medium shot, maintaining the same framing and central positioning of the woman as in previous talking head segments. She looks directly into the camera. The background remains the modern kitchen with light-colored wooden cabinets, maintaining a consistent domestic setting. Soft, even front lighting highlights the woman's face and creates a warm, inviting glow. The woman takes a bite of the chocolate she is holding, emphasizing its taste and enjoyability. She then makes a playful, confident gesture, pointing her finger up and away from the camera, before bringing her hands together in a gesture of satisfaction. Her expressions are lively and highly positive, reflecting enthusiasm and confidence in the product. Her body language is open and inviting, encouraging viewer participation. Dominant colors are the warm tones of the wooden background and the woman's cream-colored sweater. The overall atmosphere is cheerful, confident, and highly persuasive. Two white text overlays appear: "Now I gotta go buy some more so I can keep my chill", followed by a prominent call to action: "TAKE A CHOCOLATE CHILL PILL TODAY".
