0:00intro talking head problem setup The scene features a medium-close-up shot of a woman speaking directly to the camera, positioned centrally in the frame. Her upper torso, head, and hands are visible. The background is a bright, minimalist interior room with white walls. Behind her, to the right, a wooden shelf holds several framed minimalist artworks in neutral tones (beige, brown, white), a white ceramic vase with dried flowers, and other decorative items. The lighting is bright and even, suggesting natural light from an unseen window. The overall color palette is muted and clean, dominated by whites, grays, and natural wood tones. Large gray text overlays appear on the screen, first reading '#1 Health Habit for 2026' and then 'if you’re someone that’s like really desperate to get back on track or start a healthy habit then you need something that’s completely effortless and like actually enjoyable'. Her facial expression is engaging and enthusiastic, and she uses animated hand gestures to underscore her points. A wooden ceiling fan is partially visible at the top of the frame.
0:07product reveal talking head This scene maintains the same medium-close-up framing of the woman as she speaks to the camera. The background remains the bright, minimalist room with a wooden shelf holding decorative items. The lighting is consistent, providing a soft, even illumination. The woman now holds a small, rectangular mint green tin with rounded corners in both hands, presenting it towards the camera. The tin has 'alice' printed prominently in black lowercase letters on its lid, along with smaller text that reads 'MUSHROOM CHOCOLATE' and 'for focus & energy'. Her facial expression is bright and enthusiastic as she introduces the product. The color palette is dominated by the product's soft green and the woman's grey top against the white and natural wood background.
0:10talking head objection handling The woman remains in a medium-close-up shot, speaking directly to the camera while holding the 'Alice' mushroom chocolate tin in her left hand. The background is consistent with the previous scenes: a bright, minimalist room with a wooden shelf adorned with neutral-toned framed art and decorative objects. Bright, even lighting illuminates the scene. Dominant gray text overlays appear: a red 'X' followed by 'NO synthetic gummies' and another red 'X' followed by 'NO pills'. The woman gestures with her right hand to emphasize her words, maintaining a confident and reassuring facial expression. The color palette continues to be clean and muted, with the product's mint green and the red text overlays adding small accents.
0:13b roll product placement This is an overhead shot of a hand gently placing the small mint green 'Alice' tin onto a dark wooden nightstand. The nightstand is covered with a decorative white macrame doily that features intricate knots and fringes. To the right of where the tin is placed, there is a vibrant orange mushroom-shaped table lamp, which provides a warm glow to the scene. The background is dimly lit, suggesting an indoor setting at night or with subdued lighting. The focus is sharp on the tin and the immediate area of the nightstand. The color palette contrasts the bright orange lamp and the mint green tin with the dark wood and white textile.
0:14b roll product unboxing A close-up shot focuses on a pair of hands carefully opening the mint green 'Alice' tin. The tin slides open to reveal an inner white foil wrapper, which contains the chocolate bar. The wrapper is printed with the 'alice' logo, small mushroom illustrations, and product details like 'BRAINSTORM by alice'. The hands, with neatly manicured nails, delicately unfold the inner packaging. In the blurred background, lush green tropical plant leaves provide a natural, organic feel, contrasting with the structured packaging. The lighting is soft and even, highlighting the textures of the packaging and the details on the wrapper. The color palette is fresh, combining the mint green and white of the product with the vibrant green of the plant.
0:17talking head feature breakdown ingredients The scene returns to the woman in a medium-close-up, speaking directly to the camera. She holds a partially unwrapped dark chocolate bar in its white foil packaging in her left hand, displaying it to the viewer. The background is the familiar bright, minimalist room with the wooden shelf and decor. The lighting remains bright and consistent. As she talks about the product's benefits, two green-checked text overlays appear on the right side of the screen: 'Memory' and 'Brain Health'. Her facial expression is informative and enthusiastic, and she points to the chocolate and gestures with her right hand as she explains the ingredients. The dark brown of the chocolate contrasts with the white packaging and the overall bright aesthetic of the scene.
0:25talking head feature breakdown convenience The woman continues to be featured in a medium-close-up, maintaining direct eye contact with the camera. The background is unchanged: a bright, minimalist room with a wooden shelf holding decorative items. The lighting remains soft and even. In her right hand, she delicately holds up a single square of the dark chocolate, showcasing its small size. She uses her left hand to gesture as she discusses the product's ease of use and low sugar content. Her facial expression is friendly and confident, reinforcing the product's simplicity and health benefits. The dark chocolate square is a prominent visual element against her skin and the light background, emphasizing its individual portion size.
0:32talking head offer highlight discount In this medium-close-up shot, the woman speaks directly to the camera, holding the single dark chocolate square in her right hand. The background is still the bright, minimalist room. The consistent, soft lighting illuminates her. She gestures expressively with her left hand as she announces an exclusive subscription discount for the product. Her facial expression is lively and engaging, conveying excitement about the offer. The dark chocolate square remains visible, serving as a subtle reminder of the product. The scene maintains its clean aesthetic with a focus on the woman's communication and gestures.
0:38action eating product The scene shows the woman bringing the small dark chocolate square to her mouth and eating it. This is a quick action captured in a medium-close-up shot. Her head tilts back slightly as she consumes the chocolate. Immediately after, she looks down and briefly moves out of the primary central frame as her body shifts. The background remains the bright, minimalist room, but is less visible during her movement. The lighting is consistent. Her expression shifts from engaging to one of simple enjoyment or satisfaction as she eats the product. This brief moment focuses entirely on the act of consumption.
0:40transition forgot This is a very brief transitional shot. The woman is largely out of frame, with only her right arm and shoulder visible in the lower right corner, indicating she is leaning out of view. The camera angle is slightly wider than previous talking head shots, showing more of the bright white wall, a wooden shelf with minimalist decor, and a microwave oven on a yellow cabinet to the left. The lighting is still bright and even. There's a white text overlay that says 'I almost forgot'. This scene serves as a quick visual break and a setup for the next segment, almost like a 'pattern interrupt' before revealing new information.
0:41talking head planner reveal cta The woman re-enters the frame from the bottom right, now holding a black, hardcover planner. She is in a medium-close-up shot, speaking directly to the camera with an excited expression. The planner has a bold design featuring large red lips with 'alice' written inside, pink and red spotted mushrooms, and yellow lightning bolt graphics on a black background. She holds the planner up, showing off its cover to the camera, and then gestures with her free hand. Two text overlays appear: 'LAST DAY FOR SALE!!' in large yellow text, followed by 'FREE' in even larger, bold yellow text. The background is the same bright, minimalist room. The lighting is consistent. The colorful planner introduces a vibrant new element to the otherwise neutral color palette, drawing attention to the final call to action.
