0:00shopping cart intro The scene opens with a dynamic, slightly shaky medium close-up shot from a first-person perspective, looking down into a bright red Target shopping cart. A female hand, adorned with a delicate silver ring and multiple stacked gold bracelets, firmly grips the top bar of the cart as it moves forward. The cart's perforated metal design is clearly visible, with some reflections from overhead store lighting. The background consists of a clean, light-colored floor, slightly blurred to keep focus on the cart and hand. A bold white text overlay, 'NEW AT TARGET', is centrally placed over the cart, drawing immediate attention. The overall lighting is bright and even, typical of a retail environment, creating a clean and inviting atmosphere. The camera is slightly angled down, emphasizing the action of pushing the cart.
0:01store sign supplements The camera transitions to a static medium shot, looking up at a red rectangular overhead sign within a Target store. The sign features clear white sans-serif text, indicating the section 'Supplements', followed by 'Protein Powder', and then 'A37/A38' as an aisle marker. The sign is suspended from the ceiling by thin wires, slightly angled. In the background, the white ceiling with fluorescent strip lighting is visible, along with glimpses of other similar signs and perhaps security cameras. The lighting is bright and functional, illuminating the sign clearly. This shot establishes the location and purpose of the upcoming product showcase.
0:03product display chocolate This scene presents a static medium shot of a retail display shelf, specifically designed for 'Alice' daily chocolate supplements. The display unit is made of light beige cardboard with a checkered pattern and the 'alice' logo printed vertically on the left side. The top section showcases a larger graphic, while below, various packages of the chocolate supplements are neatly arranged. The word 'Chocolate' appears as a white text overlay. In the background, other blurred retail shelves with various products and price tags are visible, confirming the store environment. The lighting is bright and even, highlighting the product packaging. The framing emphasizes the product's presence within the store.
0:04product display benefits The scene continues with the same static medium shot of the 'Alice' chocolate supplements display. This time, the white text overlays appear sequentially to highlight different benefits: 'Chocolate' is shown first, then 'Sleep' (with a small lightning bolt icon), and finally 'Energy'. The display unit, crafted from light beige cardboard with a checkered pattern and the 'alice' logo, remains central. Rows of 'alice' chocolate packages in black, light green, and dark red variations are visible on the shelves. The background shows blurred store aisles, reinforcing the retail context. The lighting remains bright and consistent, ensuring clear visibility of the product and text. This shot effectively communicates the product's varied uses and benefits.
0:06holding sleep chocolate A close-up shot focuses on a female hand holding a sleek, rectangular black tin of 'alice' mushroom chocolate. The tin is centrally framed, showcasing the product name 'alice' in a prominent white font, along with smaller text indicating 'MUSHROOM CHOCOLATE nightly bites for deep sleep' and 'dietary supplement | 8 servings | NET WT. 1.40Z (40G)'. The hand, with clean white manicured nails, rotates the tin slightly to display its details. In the background, the blurred retail shelves of the Target store are visible, with other 'alice' products in light green tins on a higher shelf. The lighting is direct and clear, emphasizing the product's texture and branding. The shot serves to introduce a specific product variant.
0:09unwrapping chocolate sleep An intimate close-up, overhead shot on a warm-toned wooden surface. Two female hands, with white manicured nails, meticulously unwrap a piece of 'alice' mushroom chocolate. Initially, the chocolate is encased in a black foil wrapper with subtle white patterns and 'alice' branding. As the hands gently peel back the wrapper, four distinct dark chocolate squares are revealed. Each square is embossed with a small, stylized mushroom graphic. A white text overlay at the top reads: 'Enjoy One Square Of Nightcap An Hour Before Bedtime'. In the blurred background, a white ceramic fluted bowl and a stack of books are visible, suggesting a cozy, home setting. The lighting is soft but sufficient, creating a warm and inviting atmosphere as the product is prepared for consumption.
0:15holding focus chocolate The scene shifts to a close-up, focusing on a female hand holding a light green, rectangular tin of 'alice' mushroom chocolate. The tin is positioned prominently in the center of the frame, displaying the 'alice' brand name in white, along with smaller text detailing 'MUSHROOM CHOCOLATE daily bites for focus & energy' and 'dietary supplement | 8 servings | NET WT. 1.40Z (40G)'. The hand, featuring well-maintained white manicured nails, rotates the tin slightly to allow all printed information to be seen. The background consists of blurred retail shelving within the Target store, showing other 'alice' products in dark red tins. The scene is brightly lit, ensuring the product's branding and details are clearly legible, introducing the second product variant.
0:18products in cart pushing The final scene returns to a medium shot, looking down into the bright red Target shopping cart. A female hand, featuring a silver ring and white manicured nails, carefully places both the black 'alice' tin (for sleep) and the light green 'alice' tin (for focus) into one of the cup holders at the front of the cart. Two cozy-looking decorative pillows, one beige textured and one cream faux fur, are already resting in the main basket of the cart. The cart then begins to move forward, indicated by the shifting perspective against the light-colored store floor. The background remains a blurred retail environment. The lighting is consistent with the initial cart shot, bright and even, concluding the shopping journey with the purchased products.
