0:00product desk overhead An overhead shot captures a minimalist white rectangular tin labeled "alice MUSHROOM CHOCOLATES for sharp focus & energy" on a dark red leather desk. To the left, a pair of clear-framed reading glasses with gold accents rests on a black surface. In front of the tin, an open identical tin reveals two dark chocolate squares, individually wrapped in white paper with black cross patterns. A white computer keyboard with black lettering is visible in the foreground, specifically the bottom left portion of the keyboard. Overhead white text overlays read "Clinician-Approved Focus Chocolate" prominently, and a smaller word "TELL" is positioned below the tin. The lighting is soft and even, highlighting the product packaging and creating a professional, clean aesthetic on the desk.
0:01hand holding chocolate close up A close-up shot focuses intently on a female hand, adorned with dark, glossy black nail polish, delicately holding a single square of dark chocolate between the thumb and forefinger. The chocolate square features a distinct debossed mushroom symbol on its surface, indicating its unique ingredient. The background is softly blurred, showing hints of the dark red desk surface, the white chocolate wrapper from the tin, and out-of-focus elements that could be screens or other desk items. Bright white text overlays "NUTRITIONAL" and "MUSHROOMS" provide clear, concise context to the product. The lighting is bright and even, emphasizing the intricate detail of the chocolate and the hand's presentation.
0:03dr jen ashton talking head chocolate A medium shot frames Dr. Jen Ashton, a middle-aged woman with shoulder-length blonde, wavy hair and distinctive black, thick-rimmed cat-eye glasses, as she speaks directly to the camera. She wears a light grey turtleneck sweater and subtle stud earrings. She holds a small, square piece of dark chocolate between her thumb and forefinger, presenting it to the viewer with a confident and friendly expression, featuring a slight smile. The background consists of warm-toned wooden wall panels, providing a sophisticated and natural backdrop. The lighting is bright and shifts slightly warmer, creating a gentle, inviting glow around her. White text overlays "SEMI-SWEET", then "CHOCOLATE", and finally "WITH" appear sequentially, adding emphasis to her words. A black box with white text below her identifies her as "Dr. Jen Ashton" along with her credentials: "Double-Board Certified OB-GYN, certified Nutritionist, Former ABC News Chief Medical Correspondent."
0:05product with mushrooms overhead An overhead close-up shot features the white rectangular "alice" mushroom chocolates tin, placed centrally amidst a textured bed of various functional mushrooms. To the left and top, large, fluffy, light beige Lion's Mane mushrooms create a soft, organic texture and fill a significant portion of the frame. To the right and bottom, orange, stringy Cordyceps mushrooms add a contrasting vibrant color and unique form. The tin's label, "alice MUSHROOM CHOCOLATES for sharp focus & energy," is clearly visible and positioned for easy reading. The lighting is soft and natural, emphasizing the organic nature and intricate details of the mushroom ingredients. White text overlay "MUSHROOMS" appears clearly, highlighting the product's key component and benefit.
0:06hands holding lions mane A close-up shot focuses on a pair of hands gently cupping a large, creamy white, fluffy Lion's Mane mushroom. The mushroom has a soft, intricate, and almost coral-like texture, with numerous delicate tendrils radiating outwards. The hands are positioned against a softly blurred green background, suggesting a natural, possibly outdoor or botanical environment, though the primary focus remains entirely on the mushroom. The lighting is diffused and natural, accentuating the mushroom's complex texture and pristine color. White text overlay "LION'S MANE" clearly identifies this specific ingredient, providing informative context to the visual.
0:07guarana powder bowl close up An extreme close-up shot showcases a rustic, shallow wooden bowl filled with fine, reddish-brown guarana powder. The powder exhibits a slightly coarse, granular texture, catching the light subtly. The bowl is crafted from dark, natural wood, adding to the earthy aesthetic. In the softly blurred background, several whole, dark brown guarana berries are visible, providing visual context to the powdered form of the ingredient. The lighting is soft and warm, emphasizing the natural, earthy tones of both the powder and the wooden bowl. White text overlay "GUARANA" is prominently displayed, clearly identifying the ingredient being shown.
0:08dr jen ashton explaining benefits A medium shot captures Dr. Jen Ashton, consistent with previous appearances, featuring her blonde, wavy hair, black cat-eye glasses, and a light grey turtleneck. She holds a small, square piece of dark chocolate, actively gesturing with it as she speaks enthusiastically and directly to the camera. Her facial expressions convey strong confidence and a positive endorsement, emphasizing the tangible benefits of the product. The background remains the warm-toned wooden wall panels, maintaining a cohesive visual theme. The lighting is bright and consistent, ensuring her face and the product are well-illuminated. A dynamic series of white text overlays appear and disappear, highlighting specific keywords from her spoken words: "PHOSPHATIDYLSERINE", then "GIVES", "COGNITIVE", "BOOST", "I", "ONE", "AND", and finally "LOVE". This extended sequence serves as her personal testimonial and a detailed explanation of the product's advantages.
0:16dr jen ashton eats chocolate A medium shot of Dr. Jen Ashton, with her familiar blonde hair and black glasses, as she brings the small dark chocolate square to her mouth. She takes a deliberate bite, chews briefly, and her facial expression visibly transitions into a look of deep satisfaction and enjoyment. Her eyes close slightly as she savors the taste, and she makes a small, appreciative gesture with her head, clearly conveying pleasure. The warm-toned wooden wall panels remain in the background, providing a consistent environment, and the lighting is bright and even, highlighting her contented expression.
0:18dr jen ashton holds tin smiling A medium shot of Dr. Jen Ashton, still featuring her blonde hair and black cat-eye glasses, now holding the white "alice" chocolate tin next to her face, slightly angled towards the camera. She looks directly at the camera with a broad, genuine smile, her eyes sparkling with enthusiasm and satisfaction. She then playfully brings the tin to her lips as if to "sip" from it, maintaining engaging eye contact with the camera throughout this lighthearted gesture. She concludes the scene with another confident and happy smile, reinforcing her positive experience and endorsement of the product. The warm-toned wooden wall panels serve as a clean and consistent backdrop, and the lighting remains consistently bright, illuminating her positive demeanor.
