0:00man shirtless with mug The scene features a medium shot of a muscular man, shirtless, standing in a brightly lit room. He is positioned slightly to the left, looking to his right with his eyes closed, holding a rustic-patterned ceramic mug in his left hand. The background is a minimalist apartment setting with light-colored walls, a window with vertical blinds, and a plant with bright green leaves visible on the left. A decorative red light source casts a warm glow from the lower left, illuminating some dried flowers. White text overlays the video: 'better supplements = better gains' in a blue box at the top, and 'No one is going to tell you this,' in white directly below the man's chest. The lighting is soft and natural from the window, augmented by the red accent light.
0:01men grappling on mat This scene captures a wide shot of two men actively grappling on a light grey padded mat in a spacious, modern gym setting. One man, wearing a white gi, is on his back, while the other, in a dark gi, is positioned above him, in the process of flipping or performing a maneuver. The action is dynamic and quick. The background features large floor-to-ceiling windows with a partial view of greenery outside, black walls, and industrial-style ceiling lights. The overall lighting is bright and even, indicating an indoor training environment. Text overlays the action: 'you can actually optimize' and 'your entire day with chocolate.'
0:03shelf of supplements The scene opens with a rapid blur that resolves into a close-up shot of a shelf heavily cluttered with various supplement bottles and jars. The bottles are of different sizes, colors, and shapes, some standing upright, others toppled over, creating an impression of disorganization and an abundance of options. Labels and brand names are partially visible but mostly indistinct, reinforcing the generic 'supplement' concept. The background is a plain white wall, and the lighting is bright and even, highlighting the sheer quantity of products. White text 'I've never been consistent with supplements.' overlays the bottles.
0:04talking head introducing mushrooms A male subject is presented in a medium close-up, engaging directly with the camera. He is in his late 20s or early 30s, with short dark hair and a beard, wearing a plain grey t-shirt. He speaks clearly, his facial expression conveys sincerity and confidence, with a slight smile. He is seated on a grey couch, and behind him is a brightly lit, clean living space. A large green plant (possibly a Fiddle Leaf Fig) with broad leaves is visible to his right, and a colorful abstract painting or artwork adorns the light-colored wall to his left. The lighting is soft and even, suggesting natural light from a window. White text 'So I started looking into functional mushrooms,' appears on screen.
0:06alice product box reveal The camera is positioned overhead, looking down into an open cardboard box with a checkered pattern on the inside and a stylized mushroom graphic. Inside the box are several small, rectangular tins of 'alice' mushroom chocolates, neatly arranged. The tins are in various colors like light blue, black, red, and silver, each labeled 'alice' and indicating 'mushroom chocolates' with different benefits (e.g., 'for arousal & pleasure', 'for social elevation'). White text 'and that's when I found alice.' is superimposed on the tins. The lighting is bright and even, highlighting the product packaging. The background appears to be an outdoor setting with green foliage, suggesting natural, wellness-focused product.
0:08hands opening tin and eating chocolate A close-up, first-person perspective (POV) shot shows a pair of hands opening a light beige rectangular tin labeled 'alice' mushroom chocolates for 'BRAINSTORM'. The tin is opened to reveal neatly arranged dark chocolate squares, each embossed with a small mushroom design. One hand reaches in and carefully picks up a single square of chocolate, holding it up for the camera to see the detail. In the background, a silver MacBook Pro laptop with its screen visible, displaying what appears to be a presentation or document, sits on a light wooden desk. The lighting is bright and functional, typical of an indoor workspace. White text 'Brainstorm is the one that got me hooked.' overlays the scene.
0:11brainstorm tin with mushrooms An overhead close-up showcases an open 'alice' mushroom chocolate tin, specifically the 'BRAINSTORM' variant, nestled amongst various types of real mushrooms. The tin is light beige and prominently displays the 'alice' logo and 'MUSHROOM CHOCOLATES for sharp focus'. Inside the tin are several dark chocolate squares, each with an embossed mushroom design. Surrounding the tin are fluffy, white lion's mane mushrooms and vibrant orange, stringy cordyceps mushrooms, suggesting the natural ingredients. The lighting is soft and diffused, creating an organic and natural aesthetic. White text 'It's infused with lion's mane and cordyceps,' is overlaid.
0:13chocolate on cordyceps mushrooms An extreme close-up shot focuses on a single dark chocolate square, embossed with a distinct mushroom design, lying atop a dense bed of dried, vibrant orange cordyceps mushrooms. The texture of the cordyceps is intricate and visually interesting, contrasting with the smooth, dark chocolate. The lighting is direct and highlights the details of both the chocolate and the mushrooms, emphasizing their natural origin. White text 'two of the most well researched' is overlaid, providing context to the ingredients.
0:14back of tin ingredients A tight close-up shot is centered on the back of an 'alice' mushroom chocolate tin, specifically detailing the 'Key Ingredients' and 'Supplement Facts'. The text is clear and readable, listing ingredients like 'Lions Mane Extract', 'Cordyceps Extract', 'Guarana', 'Phosphatidylserine', and 'MCT Oil'. Nutritional information such as 'Calories 30' per serving is also visible. The tin itself is light grey. The background is a light wooden surface, creating a clean and informative presentation. The lighting is bright and even, ensuring all text is legible. White text 'mushrooms for cognitive function.' is overlaid on top of the tin's printed information.
0:16talking head focus and flow The male subject from previous talking head shots reappears in a medium close-up, speaking directly to the camera. He maintains an engaging, confident, and slightly enthusiastic expression, often using his hands to gesture and emphasize his points. He describes experiencing a 'flow state' and improved focus. He is wearing the same plain grey t-shirt and beaded bracelet. The setting remains consistent: a light-colored room with a large green plant to his right and an abstract artwork on the wall to his left. The lighting is soft and natural. White text overlays his speech: 'Getting into the flow state feels easy now, like my focus goes from 0 to 100.'
0:20hands opening zenx tin A close-up, first-person perspective (POV) shot shows a pair of male hands opening a light blue rectangular tin labeled 'alice' mushroom chocolates, specifically 'Zen-X' for 'daily bliss for inner calm & stress relief'. The tin is opened to reveal neatly arranged dark chocolate squares, each embossed with a small mushroom design. The background is a light wooden desk with a silver MacBook Pro partially visible on the left. The lighting is bright and functional, typical of an indoor workspace. White text 'Zen-X uses rhodiola' is overlaid on the tin, highlighting its key ingredient.
0:21man meditating on balcony A medium shot shows the male subject sitting relaxed in a black canvas chair on an outdoor balcony, with his eyes closed and hands clasped gently in his lap. He wears a grey t-shirt, light grey pants, and the beaded bracelet on his left wrist. The scene is bathed in bright, natural sunlight, casting gentle shadows. Behind him, a window with horizontal blinds and a birdhouse decorated with artificial green foliage and purple flowers are visible. The overall mood is peaceful and serene, conveying calmness and relaxation. White text 'to calm your nervous system.' overlays his figure.
0:23reishi mushrooms closeup The scene features a very quick, blurry transition followed by an immediate close-up shot of a cluster of vivid, reddish-brown Reishi mushrooms with distinct concentric growth rings. The mushrooms are arranged organically, filling the frame with their earthy textures and warm tones. The lighting is natural and highlights the glossy surface of the mushrooms. White text 'And Nightcap uses reishi,' is overlaid, indicating this as a key ingredient.
0:24chocolate on reishi mushrooms An extreme close-up shot focuses on a single dark chocolate square, embossed with a mushroom design, resting on a background of Reishi mushrooms. The chocolate square is centrally placed, drawing attention to its smooth texture and the intricate mushroom symbol. The Reishi mushrooms provide a warm, organic backdrop with their characteristic reddish-brown, glossy surface. The lighting is direct and highlights the contrast between the dark chocolate and the rich tones of the mushrooms. White text 'magnesium,' is overlaid on the image, continuing the ingredient list.
0:25nightcap chocolate bar on bed An overhead shot captures an 'alice' mushroom chocolate bar, specifically the 'Nightcap' variant, partially unwrapped on a clean, white textured duvet or sheet. The dark chocolate bar is divided into squares, each embossed with a mushroom design. The packaging, black with white text, is visible, stating 'alice mushroom chocolates for bedtime bliss'. A light grey 'alice' tin, possibly 'Nightcap' as well, is blurred in the background on the white fabric. The lighting is soft and diffused, creating a serene and inviting atmosphere, suggesting comfort and relaxation. White text 'and l-theanine for deep sleep' is overlaid.
0:27man reaching for nightcap in bed The scene shows a medium shot of the male subject in a dimly lit bedroom, positioned on a bed with white bedding. He is wearing a white t-shirt and is leaning over to reach for a dark-colored 'alice' tin on a bedside table. A glowing, warm-toned salt lamp illuminates the immediate area on the table. The background is dark, with partially drawn curtains, enhancing the intimate, nighttime setting. The action suggests preparing for sleep. White text 'without any melatonin.' is overlaid on the lower part of the screen, explaining a product benefit.
0:29talking head happy ending intro The male subject returns in a medium close-up, speaking directly to the camera with a wide, confident, and slightly playful smile. He is in the same grey t-shirt and beaded bracelet. The background is also consistent: a light-colored room with a large green plant to his right and abstract artwork to his left. He gestures with his hands as he introduces another product. White text 'My girlfriend's personal favorite is Happy Ending, which uses maca and cacao' is overlaid, revealing the product name and key ingredients.
0:32man woman happy ending lifestyle A dynamic shot, framed through a narrow doorway, captures a playful moment between a man and a woman. The man, with his back partially to the camera, is in the process of taking off his grey t-shirt, revealing his bare back. The woman, with long dark hair and glasses, wearing a green crop top and jeans, walks from the left side of the frame, past the man, into the background. She turns her head and smiles brightly at the camera as she moves. The background shows a bright bedroom with a bed and a ceiling fan. The lighting is bright and cheerful, contributing to a lighthearted and suggestive mood. White text 'to do exactly what you think it does.' overlays the scene.
0:34man with alice box and fridge full of products This scene combines two quick shots. The first shows the male subject from the talking head segments, smiling broadly and holding a beige 'alice' product box in his hands, presenting it to the camera in a medium close-up. He wears a grey t-shirt and a beaded bracelet. This quickly cuts to an inside-fridge POV shot, revealing a refrigerator shelf packed neatly with various 'alice' product tins and boxes, showcasing the range and quantity of products. The tins are in different colors, creating an organized and appealing display. The lighting is bright, emphasizing the products. White text 'I've been using all of these for about a month' is overlaid.
0:36man at desk eating chocolate and writing A medium shot shows the male subject seated at a light wooden desk, positioned by a window with white horizontal blinds. He is focused on opening a light beige 'alice' tin, extracting a dark chocolate square, and taking a bite, displaying a contented expression. He then picks up a small notebook and pen, beginning to write, suggesting productivity. On the desk, there's a rustic-patterned mug and an Alice product box. The lighting is bright and natural from the window, creating a serene and productive atmosphere. White text 'and everything just keeps getting better. I'm productive, I'm not stressed all the time.' is overlaid.
0:40man shirtless with mug stress relief A medium shot reprises the male subject, shirtless, standing in the same minimalist room as the opening scene. He looks to his right with eyes closed, holding the rustic-patterned ceramic mug in his left hand. The red accent light from the lower left casts a warm glow, and a plant is visible in the background. The scene is identical to the first, but with new white text 'I'm not stressed all the time.' overlaid, reinforcing a key benefit. The lighting remains soft and natural from the window, combined with the warm red light.
0:41hand placing alice tin by bed A close-up POV shot shows a hand placing a dark-colored 'alice' tin, labeled 'Nightcap' mushroom chocolates, onto a wooden bedside table. A glowing, warm orange salt lamp softly illuminates the table and the tin. The background is a dimly lit bedroom with white bedding, suggesting a nighttime routine. The focus is on the product and its placement within a relaxing setting. The lighting is warm and ambient, creating a soothing atmosphere. White text 'I'm sleeping through the night without waking up groggy.' is overlaid, highlighting the sleep-enhancing benefits.
0:43man in bathroom mirror with alice tin The scene is a medium shot in a clean, modern bathroom. The male subject is seen from behind, facing a large mirror, while his reflection faces the camera directly. He is wearing a light brown jacket over a t-shirt and holds a light beige 'alice' tin in his hands. In his reflection, he smiles confidently at the camera. The bathroom features white walls, a white sink counter, and a chrome towel ring with a blue towel. The lighting is bright and even, typical of a bathroom, highlighting a fresh and positive feeling. White text 'And yeah, I'm f*cking better too.' is overlaid.
0:45talking head connected wellness The male subject is again featured in a medium close-up talking head shot. He looks directly at the camera with a reflective and sincere expression, using subtle hand gestures to convey his message about interconnected wellness. He is wearing the grey t-shirt and beaded bracelet. The background is consistent with previous talking head scenes: a light-colored room with a large green plant to his right and abstract artwork to his left. The lighting is soft and even. White text 'I didn't realize how connected all of those things were until I fixed them.' is overlaid, emphasizing the holistic impact of the product.
0:49talking head calorie info The male subject continues his talking head segment in a medium close-up. He gestures with his hand as he delivers factual information about the product. His expression is informative and friendly. He is wearing the same grey t-shirt and beaded bracelet in the familiar room setting with the plant and artwork. The lighting remains soft and natural. White text 'Each square is only 30 calories' is overlaid, highlighting a specific nutritional detail of the product.
0:51back of tin nutrition facts A tight close-up shot focuses on the back of an 'alice' mushroom chocolate tin, detailing the 'Supplement Facts' and ingredients list. The text is clearly legible, showing 'Calories 30' per serving and '1 gram of organic sugar', alongside other nutritional data and ingredients like 'Lions Mane Extract' and 'Cordyceps Extract'. The tin is light grey. The background is a light wooden surface. The lighting is bright and even, ensuring clarity and legibility of the printed information. White text 'and one gram of organic sugar.' is overlaid on the tin's printed information.
0:53talking head healthiest routine The male subject is shown in a medium close-up, engaging with the camera in a talking head format. He speaks with a genuinely happy and satisfied expression, often looking upwards as if reflecting on his positive experiences. He makes expressive hand gestures. He is wearing the familiar grey t-shirt and beaded bracelet. The background features the consistent light-colored room with the green plant and abstract artwork. The lighting is soft and natural. White text 'I'm basically eating chocolate all day, and it's the healthiest routine I've ever had.' is overlaid, conveying a strong personal endorsement.
0:56talking head call to action In the final talking head segment, the male subject is in a medium close-up, addressing the camera directly with a persuasive and encouraging tone. He uses pointed finger gestures to emphasize his call to action. His expression is confident and friendly, inviting viewers to try the product. He is wearing the same grey t-shirt and beaded bracelet, set against the familiar background of the light-colored room with the green plant and abstract artwork. The lighting is soft and even. White text 'If you've been struggling to find a research backed, full day wellness routine that works for you, this is your sign to check out Alice.' is overlaid, serving as a clear call to action.
