0:00woman frustrated eating chocolate The scene opens with a medium shot of a young woman seated at a white kitchen counter, looking directly at the camera with a slightly exasperated expression. She wears a white tank top, light blue jeans, and a light beige faux fur coat draped over her shoulders. Her long, light brown hair is parted down the middle with a small pink clip on her right side. She is holding a small, rectangular metallic tin, which she opens by sliding the lid. She pulls out a chocolate bar, breaks a piece off with a satisfying snap, and then yawns widely, covering her mouth with her hand. The background features a clean, modern kitchen with white cabinetry, stainless steel appliances like a microwave and stove, and a white tiled backsplash. The lighting is bright and even, indicating overhead kitchen lights. A text overlay at the bottom reads: 'When your brain is fried but the day isn't over...'. The camera remains static throughout this segment.
0:09woman introducing product The scene transitions to a slightly tighter medium shot of the same woman at the kitchen counter, now looking more engaged and speaking directly to the camera. She holds the 'alice' tin and chocolate bar, using hand gestures to emphasize her words. The clean, modern kitchen background with white cabinets and stainless steel appliances remains consistent. The lighting is bright and even. She articulates her current state of having 'two brain cells left' and introduces the 'mushroom chocolate from Alice' as her solution for focus. Text overlays appear sequentially: 'Okay so...', 'I have 2 brain cells left today', 'I'm going to eat some', 'mushroom chocolate', with mushroom emojis, and 'to stay focused'. She then holds up the tin and chocolate, stating, 'This is the Brainstorm one'. Her demeanor is more energetic and informative, contrasting with the previous scene's fatigue.
0:17product hero shot overhead This is a detailed overhead shot of the 'alice' mushroom chocolate tin and a full bar of the dark chocolate, artfully arranged on a wooden surface. The tin is light beige with black 'alice' branding and text that reads 'MUSHROOM CHOCOLATE daily bites for focus & energy DIETARY SUPPLEMENT 16 servings NET WT. 2 OZ (56G)'. The chocolate bar lies next to it, segmented into squares, each featuring a subtle mushroom engraving. Surrounding the products are various types of fresh and dried mushrooms, including delicate brown cluster mushrooms (shimeji or similar), fluffy white mushrooms (lion's mane or similar), and some dried, orange, stringy mushrooms, along with green fern leaves. The composition is aesthetically pleasing, highlighting the natural ingredients. The lighting is soft and natural, emphasizing the texture and color of the elements. A text overlay reads: 'It's a chocolate for' followed by 'focus and energy' with two sparkle emojis.
0:19product close up handheld The camera transitions to a close-up, slightly downward-angled shot, focusing on a manicured female hand (with light pink gel polish) delicately picking up a piece of the 'alice' mushroom chocolate bar from the wooden surface. The chocolate piece shows a clear mushroom engraving. The background is a soft blur of the various mushrooms and green fern leaves seen in the previous overhead shot, reinforcing the natural and earthy aesthetic. The lighting is bright and even. The hand moves smoothly and precisely, emphasizing the tactile experience of handling the product. A text overlay appears, stating: 'A smoooooth energy' with two smiling emojis. The shot maintains a professional, aesthetically pleasing quality.
0:21woman eating chocolate The scene returns to the woman at the kitchen counter in a medium shot. She holds the dark chocolate bar and enthusiastically takes a bite, closing her eyes and reacting with visible pleasure. Her body language is animated, and she makes appreciative sounds. After eating, she looks at the camera, gives a thumbs-up, and then gestures with her hands as if offering a thanks. The background is the same modern kitchen. The lighting is bright and consistent. Text overlays appear: 'Mmmmm' with two drooling emojis as she savors the chocolate, and then 'Yummm!!!' as she gives a thumbs-up, and finally 'Thank you hands' with multiple hand emojis, creating a lighthearted and positive mood.
0:27chocolate piece close up hand This is a close-up shot, angled slightly upwards, focusing on a single square of the dark mushroom chocolate being held up to the camera by a female hand. The mushroom engraving on the chocolate is clearly visible. The background is blurred, showing hints of the woman's beige coat and her long, light brown hair. The lighting is bright and highlights the texture of the chocolate. A text overlay reads: 'All I need is'. The shot emphasizes the small, convenient size of the product and its distinctive design.
0:28woman eating chocolate plant The scene shows a medium close-up of the woman taking another bite of the chocolate. She is slightly angled away from the camera, with her left hand holding the chocolate to her mouth. In the foreground, a vibrant green leafy plant adds a touch of natural color and depth to the frame. The background remains the familiar kitchen setting, softly blurred. Her expression is again one of contentment and satisfaction as she consumes the chocolate. A text overlay appears: 'for those afternoon slumps'. The shot aims to portray the chocolate as a pleasant and effective pick-me-up during a typical daily energy dip.
0:29woman explaining benefits The scene returns to a medium shot of the woman, now holding the 'alice' tin and speaking directly to the camera with renewed energy and enthusiasm. She gestures confidently with her hands, reinforcing her statements. The kitchen background is consistent. The lighting is bright and clean. She explains how the product helps her to 'multi-task like you wouldn't believe' and that 'it's good,' but then playfully admits, 'I need to chill.' Text overlays are used to highlight key phrases: 'and then I'm', 'multi-tasking', 'like you wouldn't believe', 'I know', and 'It's good'. The camera remains static, keeping the focus on her animated delivery and the product she's promoting.
0:35dried orange mushrooms hand This is a very close-up, top-down shot of a handful of dried, orange-colored stringy mushrooms, likely Cordyceps, resting in the palm of a hand. The hand is gently cupped, showcasing the intricate and somewhat delicate texture of the dried fungi. The background is a soft, light-colored blur, suggesting a clean, minimalist setting, possibly a kitchen counter. The lighting is bright and focused, enhancing the details and warm color of the mushrooms. A text overlay reads: 'If your brain needs help'. This shot emphasizes the raw, natural ingredients and their potential brain-boosting properties, leading into the problem setup for the product.
0:37dried red mushroom hand This is another close-up, top-down shot of a different type of dried mushroom, a large, dark reddish-brown, reishi-like mushroom, held delicately in the palm of a hand. The mushroom has a distinct kidney or brain-like shape with concentric growth rings, and a glossy, almost lacquered finish. The hand gently supports it. The background is again a soft, light blur, maintaining consistency with the previous ingredient shot. The lighting is bright, accentuating the deep red tones and texture of the mushroom. A text overlay states: 'but you don't want to take'. This shot continues to build the problem, implying the difficulty of consuming raw mushrooms or traditional supplements.
0:38dried yellow mushroom hand The scene shifts to a close-up, top-down shot of a small, fluffy, and textured yellow-orange mushroom, resembling Lion's Mane, held between a thumb and forefinger. The mushroom's spiky, coral-like texture is highly visible. The background is a clean, blurred light surface. The lighting is bright and even, making the mushroom's unique structure stand out. A text overlay completes the thought from the previous scenes: 'any more pills...'. This final ingredient shot concludes the problem statement, setting up the 'alice' chocolate as the appealing and easy alternative to traditional or raw mushroom consumption.
0:39woman call to action The video returns to a medium shot of the woman, seated at the white kitchen counter, looking directly at the camera with a bright, encouraging smile. She holds the 'alice' tin up, pointing to it, and then brings it to her chest in a gesture of embrace. Her light brown hair, pink clip, white tank top, light blue jeans, and beige faux fur coat are all consistent. The modern kitchen background is still visible. The lighting is bright and warm, creating an inviting atmosphere. A prominent text overlay appears at the bottom: 'LISTEN TO THE HANDS!! TRY ALICE TODAY!!!'. Her expression is genuinely happy and persuasive, ending the video on a strong call to action.
