0:00product hero shot wallet only
The scene opens with a close-up, slightly Dutch angle shot of a pair of hands holding a vibrant, matte purple MagSafe wallet. The wallet features subtle, ripple-like textures across its surface and a circular cutout detail on one side, revealing the Casetify logo. The hands, with visible smooth skin and short, neat nails, gently hold the product against a clean, softly lit off-white background, creating a bright and airy atmosphere. Overhead lighting casts minimal, soft shadows, highlighting the wallet's soft-touch silicone material. White sans-serif text overlays the wallet, stating 'SNAPPY™ RIPPLE WALLET MAGSAFE COMPATIBLE', emphasizing key features. The dominant color is a striking lavender purple against a neutral backdrop, giving a modern, playful, yet clean aesthetic. The camera remains static, allowing the product to be the sole focus.
0:01wallet capacity demonstration
This medium shot showcases two light-skinned hands actively opening the matte purple MagSafe wallet to reveal its internal capacity. The wallet, still featuring its ripple texture and circular logo cutout, is held steady in one hand while the other hand smoothly extracts three cards from its interior. The cards include an American Express card (silver) and two generic white plastic cards, demonstrating the wallet's storage capability. The action is fluid and purposeful, highlighting the ease of access. The background remains a softly lit, plain off-white, ensuring the product and demonstration are the central focus. Overlapping the action, white sans-serif text appears: 'SECURES UP TO 3 ESSENTIALS'. The scene maintains a bright, clean, and modern color palette dominated by the purple wallet and white background, with accents from the cards. The camera is static, capturing the hands' precise movements.
0:02wallet closed showcase
The scene returns to a close-up of a single hand gently holding the matte purple MagSafe wallet in a closed position. The hand performs a subtle, slow rotation of the wallet, allowing viewers to observe its compact profile and the continued ripple texture on its surface. The plain, brightly lit off-white background remains consistent, maintaining a clean and minimalist aesthetic. The lighting is soft and even, preventing harsh shadows and emphasizing the product's smooth, silicone texture. The white text 'SECURES UP TO 3 ESSENTIALS' persists on screen, reinforcing the wallet's primary function. The color palette continues to be dominated by the striking lavender purple of the wallet against the bright background. The camera is static, focusing on the product's design and form factor as it is subtly manipulated.
0:04magsafe attachment demonstration
This medium shot captures a pair of light-skinned hands demonstrating the MagSafe attachment feature. One hand holds a vibrant, matte purple iPhone case, which also features the signature ripple texture and an integrated lanyard attachment point at the bottom. The other hand brings the matching matte purple MagSafe wallet, previously showcased, into frame and magnetically snaps it onto the back of the iPhone case. The attachment is quick and seamless, clearly illustrating the 'strong, seamless MagSafe attachment' highlighted by the white sans-serif text overlay. The background remains a uniform, brightly lit off-white, ensuring all attention is on the product interaction. The dominant colors are the vivid purple of the phone case and wallet against the neutral backdrop, creating a consistent and appealing brand aesthetic. The camera is static, allowing for a clear view of the magnetic connection.
0:05phone case with wallet and lanyard
The scene displays a medium close-up of a single light-skinned hand holding an iPhone, encased in a matte purple ripple-textured case. The matching purple MagSafe wallet is securely attached to the back of the case. A coordinated, thick braided purple lanyard, connected to the phone case via a silver carabiner clip, dangles below. The hand subtly rotates the phone and attached accessories, showcasing the complete setup. The background is a clean, brightly lit off-white. The lighting is soft and even, emphasizing the premium soft-touch silicone material of both the case and wallet. The white sans-serif text 'CRAFTED FROM PREMIUM SOFT-TOUCH SILICONE' is overlaid, highlighting the product's quality. The vivid purple color dominates, providing a strong brand identity against the neutral backdrop. The camera is static, providing a steady view of the product's integrated design.
0:07ergonomic cutout card access
This medium shot features two light-skinned hands interacting with the integrated phone case and wallet combo. The phone, encased in its matte purple ripple-textured case with the matching MagSafe wallet attached, is held in one hand. The other hand expertly uses a finger to push a card upwards from an ergonomic cutout on the wallet's side, demonstrating easy access. The action is smooth and deliberate, highlighting the convenience of the design. The background remains a simple, brightly lit off-white, keeping the focus on the product's functionality. White sans-serif text, 'ERGONOMIC CUT OUT FOR EASY ACCESS', is displayed, explaining the feature. The consistent lavender purple color of the accessories maintains a cohesive visual identity against the clean backdrop. The camera is static, providing a stable view of the hands' interaction with the product.
0:09side loading card demonstration
The scene continues with a medium shot, focusing on two light-skinned hands interacting with the matte purple phone case and attached MagSafe wallet. One hand holds the phone securely, while the other hand demonstrates the side-loading feature by smoothly inserting and then retrieving a silver American Express card from the wallet's side opening. The action is precise and unhurried, clearly showing the practicality of the design. The backdrop remains a softly lit, plain off-white, ensuring maximum visibility of the product. The white sans-serif text 'SIDE LOADING OPENING' overlays the scene, verbally reinforcing the demonstrated feature. The vibrant lavender purple of the accessories contrasts effectively with the neutral background, maintaining a clean and modern aesthetic. The camera remains static, capturing the detailed interaction.
0:11crossbody wear demonstration
This medium full shot captures a person wearing the purple iPhone case with its attached MagSafe wallet and matching lanyard as a crossbody accessory. The person, an adult with light skin, is wearing a light-colored, possibly cream or off-white, tiered dress or skirt with a textured top, suggesting a casual yet stylish outfit. The phone hangs comfortably by their hip, with the purple lanyard elegantly draped across their shoulder and chest. The person's arm hangs naturally by their side, subtly drawing attention to the phone setup. The background is a clean, bright off-white, providing strong contrast for the vibrant purple accessory. The lighting is soft and natural, emphasizing the wearability of the product. White sans-serif text 'KEEP YOUR ESSENTIALS CLOSE BY' is overlaid. The overall color palette is a refreshing blend of soft neutrals and a pop of lavender purple, conveying convenience and style. The camera is static, capturing the full arrangement.
0:15call to action end screen
The final scene features a clean, static graphic end screen. The background is a soft, light pink or blush tone, providing a gentle and inviting aesthetic. Centered prominently in the frame is the brand logo: 'ESSENTIALS' in large, bold, white sans-serif text, with 'BY CASETiFY™' positioned below it in a smaller, lighter font. Directly beneath the logo, in slightly smaller but still prominent white sans-serif text, is the call to action: 'SHOP NOW'. The overall color palette is minimalist and sophisticated, relying on the soft pink background and stark white text for impact. There are no characters or specific lighting cues beyond the clean, digitally rendered presentation. The camera is static, focusing entirely on the branding and call to action.
