0:00intro problem solution hint A medium shot frames a fair-skinned woman from the chest up, speaking directly to the camera with an engaging, confident expression. Her dark hair is pulled back in a ponytail. She wears a grey ribbed tank top and a delicate gold necklace with a 'R' pendant. She gestures with her hands as she speaks. The background is a bright, minimalist interior with white walls, a visible light-colored ceiling fan, and a light-colored shelf on the right adorned with abstract art prints in muted tones (pinks, browns, whites). Soft, even lighting illuminates the scene. Overlaid text appears: 'DITCH YOUR SUPPLEMENTS!' at the top, followed by 'ditching your supplements because they taste like garbage' at the bottom, then 'have I got something for you'. The overall color palette is neutral and bright, suggesting a clean, modern aesthetic. The woman's body language is open and inviting.
0:04product reveal talking head The scene continues with the same fair-skinned woman, framed from the chest up, looking directly into the camera. Her facial expression is confident and enthusiastic. She holds a small, rectangular, off-white tin, approximately 3x2 inches, with the word 'alice' prominently displayed in black sans-serif font on its lid. She gestures with her free hand, emphasizing her points. The background remains the same bright, minimalist interior with white walls and a light-colored shelf. Text overlays appear: '❌ NO synthetic gummies' and '❌ NO pills' with red X marks, and a caption at the bottom stating 'synthetic gummies or large pills that you have to take'. The lighting is consistent, bright and soft, highlighting the woman and the product.
0:09product placement b roll A close-up, slightly overhead shot focuses on a hand placing the 'alice' tin onto a dark wooden side table. The table is covered with a cream-colored macrame placemat. To the right, an orange, mushroom-shaped table lamp glows warmly, casting a soft, ambient light on the scene. In the background, out of focus, is the armrest of a brown leather armchair. The lighting is cozy and slightly dim compared to the previous scenes, with the lamp providing the main light source and creating soft shadows. The overall mood is intimate and relaxed. The text overlay reads: 'it's just organic chocolate with powerful natural ingredients'.
0:10product display b roll A close-up shot of two 'alice' tins, set against a blurred background of green foliage, likely an indoor plant. One tin is held by a hand, while the other is slightly out of focus, positioned next to the plant. Both tins are off-white with the black 'alice' logo. The tin held by the hand also shows additional small, intricate text and mushroom illustrations around the main logo, specifying 'BRAINSTORM by alice'. The lighting is bright and natural, emphasizing the product's clean aesthetic. The green foliage adds a natural, organic feel to the scene, reinforcing the product's natural ingredients claim. The overall color palette is earthy and fresh. The text overlay remains: 'it's just organic chocolate with powerful natural ingredients'.
0:13talking head chocolate details The fair-skinned woman is back in a medium shot, speaking directly to the camera with an informative and friendly expression. She is unwrapping a small dark chocolate bar from a foil wrapper bearing the 'alice' logo. She holds the partially unwrapped chocolate in her hands, showing the segmented bar. The background is consistent with previous talking head shots: white walls and a light-colored shelf with minimalist decor. The lighting is bright and even. Text overlays appear sequentially: 'a smooth energy and a focus boost', followed by '✅ Memory' and '✅ Brain Health', both with green checkmarks. She uses hand gestures to explain the benefits, gesturing towards the chocolate. The color palette is neutral with the dark chocolate providing a contrasting focal point.
0:22talking head product features cta The scene features the same fair-skinned woman, framed in a medium shot, talking directly to the camera. She holds a small, broken-off piece of dark chocolate between her thumb and forefinger, showcasing its size. Her expression is bright and convincing as she continues to highlight product features. The background remains the minimalist white room with the decorated shelf. The lighting is soft and consistent. Text overlays appear at the bottom: 'and it's super easy because it is only one chocolate a day', then 'and there's only one gram of sugar in it', and finally 'if you haven't tried this yet now's your chance they're having a new exclusive subscription discount and I don't know how long that's gonna last so'. She makes various hand gestures to emphasize points, then brings the chocolate piece closer to her mouth, preparing to eat it. The atmosphere is persuasive and encouraging.
0:34product consumption reaction A close-up shot shows the fair-skinned woman taking a bite of the small dark chocolate piece. Her expression changes to one of enjoyment and satisfaction as she chews. Her eyes are wide, suggesting pleasure. The background is still the bright, minimalist room, but her focus is entirely on the chocolate. The lighting is soft and highlights her face and the chocolate. There's a quick, almost imperceptible camera shake as she moves to take the bite. The overall tone shifts from informative to one of personal experience and enjoyment.
The camera briefly focuses on the fair-skinned woman's outstretched hand, then she quickly turns away from the camera, revealing the side of her face and shoulder. A text overlay briefly appears: 'I almost forgot'. She then rapidly turns back to face the camera, holding up a black, rectangular planner. The planner has a striking, bold design featuring a pair of red lips, white 'alice' text, yellow lightning bolts, red spotted mushrooms, and pink brain illustrations. Her expression is enthusiastic and slightly surprised, as if remembering something important. The background is the familiar white wall with the shelf. The lighting remains bright and even. The action is quick and dynamic, serving as a pattern interrupt.
0:38planner details cta A dynamic shot zooms in on the black planner held by the fair-skinned woman. The planner's vibrant design, featuring red lips with 'alice' text, yellow lightning bolts, red spotted mushrooms, and pink brain illustrations, fills the frame. The woman's face is partially visible in the corner, looking at the planner. Overlaid text appears prominently: 'LAST DAY FOR SALE!!' in yellow, and 'FREE' in a bold, yellow, outlined font. The camera quickly pushes in to highlight the planner's visuals and the promotional text. The background is blurred, focusing attention entirely on the planner and the urgency of the offer. The colors are bold and eye-catching.
0:40final cta with planner The scene returns to a medium shot of the fair-skinned woman, holding the black planner with its distinctive red lips and mushroom design in her left hand. She looks directly at the camera with a wide, encouraging smile. Her right hand gestures slightly. The background is the familiar bright, minimalist interior. The lighting is soft and consistent. Overlaid text reads: 'so get on track with Alice'. The 'LAST DAY FOR SALE!!' and 'FREE' text overlays from the previous shot are still visible. She has a final, energetic closing demeanor, reinforcing the call to action. The overall mood is positive and motivating.
