0:00intro talking head burnout A medium close-up shot of a young adult woman speaking directly to the camera, positioned slightly off-center to the left. She has long, wavy brown hair with bangs and is wearing a dark blue turtleneck shirt. Her facial expressions are animated and engaged, with wide eyes and an open mouth as she speaks. The background features a vibrant, abstract painting with large, sweeping brushstrokes in bright yellow, orange, red, and green hues. To the far left, a portion of a black-framed picture is visible on a light wall. Text overlays appear and disappear throughout the scene, starting with 'My #1 hack for burnout fatigue' in red and black boxes at the top, followed by 'OVER HALF', 'GEN Z', 'STRESSED', 'BURNOUT', 'OTHER HALF', and 'LYING' in white text with black outlines, centrally located at the bottom of the frame. The lighting is bright and even, highlighting her face. The overall mood is direct and informative, with a touch of urgency.
0:05close up breaking chocolate A tight close-up shot focuses on a pair of female hands holding a dark chocolate bar. The chocolate is segmented into four squares. The hands, with pink, slightly shimmery manicured fingernails, carefully break one segment from the bar. The background is blurred, showing hints of the woman's dark blue attire from the previous scene and the abstract painting behind her. The lighting is soft and natural, emphasizing the texture of the chocolate. A white text overlay 'MUSHROOM' appears near the bottom of the frame.
0:07talking head tasting chocolate A medium close-up of the young adult woman from the first scene. She is facing slightly to the right, looking intently at something off-camera, then quickly licks her finger with a subtle smile, conveying satisfaction. Her expression is focused and subtly pleased. The vibrant abstract painting remains in the background, providing a colorful backdrop. The lighting is consistent with the initial talking head shot. A white text overlay 'I' is briefly shown at the bottom of the frame.
0:08woman stressed at desk A medium shot captures the young adult woman sitting at a wooden desk, her head buried in her hands, looking visibly distressed. She is wearing a light blue knitted sweater. A silver laptop, a blue and white patterned mug, and a black mug are on the desk in front of her. The colorful abstract painting from earlier is still prominent in the background. The lighting is bright. A white text overlay 'HIGH FUNCTIONING STRESS' appears centrally. The atmosphere is one of overwhelming stress and fatigue, visually depicting the 'burnout' discussed earlier.
0:09woman chugging coffee A medium shot shows the young adult woman at the same wooden desk, now holding a black mug up to her mouth, taking a large gulp. She maintains a stressed expression and then places the mug down, looking tired and rubbing her face. A partially eaten banana is visible on the desk to her left. The abstract painting is still in the background. White text overlays 'CHUGGING' and 'TO SURVIVE' appear sequentially at the bottom of the frame, emphasizing the struggle to cope. The lighting remains bright, contrasting with her fatigued appearance.
0:12woman collapsing on sofa A wide shot shows a modern living room with a large, grey, textured sofa. The young adult woman, still in her light blue sweater and light blue jeans, walks quickly from left to right across the frame, then collapses face-down onto the sofa. A large, fluffy golden retriever dog is already comfortably lying on the sofa, unbothered by her arrival. The background features a large window with vertical blinds, letting in soft daylight, and a white door to the right. Framed pictures and skateboards mounted on the wall add a touch of personality to the room. White text overlays 'TOO WIRED', 'OVERWHELMED', and 'FOCUS' appear sequentially at the bottom of the frame. The scene captures the physical exhaustion and inability to cope.
0:14close up unwrapping chocolate A tight close-up shot focuses on a pair of female hands, with pink, slightly shimmery manicured fingernails, carefully unwrapping a dark chocolate bar. The chocolate is encased in patterned white paper with tiny black illustrations and text. The chocolate segments themselves have distinct mushroom embossed designs. The background is blurred. A white text overlay 'ELEVATED' appears at the bottom of the frame.
0:15talking head positive change A medium close-up of the young adult woman from the initial scene, now with a confident and happy expression, smiling directly at the camera. She looks relaxed and at ease. The vibrant abstract painting continues to serve as the background. Her dark blue turtleneck is still visible. A white text overlay 'I ACTUALLY LOOK FORWARD TO' appears at the bottom of the frame, conveying a sense of anticipation and positive change. The lighting is bright and inviting.
0:17talking head product features A medium close-up shot of the young adult woman speaking directly to the camera, holding two pieces of the dark chocolate in her left hand. Her expression is articulate and informative, using hand gestures to emphasize points. The colorful abstract painting is behind her. The lighting is bright. Throughout the scene, multiple white text overlays appear and disappear, detailing the product's benefits and ingredients: 'SEMI-SWEET DARK CHOCOLATE THAT BLENDS LION'S MANE', followed by green checkmark icons and 'GUARANA', 'CORDYCEPS', 'AND MORE SUPPORTING LONG-TERM COGNITIVE SUPPORT, BOOSTING ENERGY AND CLARITY ALMOST IMMEDIATELY.' This segment focuses on educating the viewer about the product's composition and effects.
0:28woman in kitchen with product A medium shot of the young adult woman standing in a bright kitchen, holding a small, rectangular white tin labeled 'alice' in her right hand. She gestures with her left hand while speaking, appearing enthusiastic and confident. She is wearing the dark blue turtleneck and light blue jeans. The background features white kitchen cabinets, a silver coffee maker on a white countertop, and more colorful artwork on the walls, including a child's painting. The lighting is bright and natural, indicating a home setting. White text overlays appear: 'I'VE BEEN TAKING ONE OF THESE DAILY AS PART OF MY MORNING ROUTINE, AND IT HAS BEEN A COMPLETE GAME CHANGER.' This scene emphasizes the product's integration into a daily routine.
0:34woman writing in book A medium shot of the young adult woman sitting at a table, diligently writing in an open book with a pen. She wears a sleeveless dark green top. Her expression is calm and focused. The background includes a tall, overflowing bookshelf filled with books, framed pictures (one with two men with beards, another with a plant), and an open doorway leading to another room. The lighting is soft and natural. White text overlays 'I'M MORE PRODUCTIVE, CALM, FOCUSED' appear at the bottom of the frame, visually representing the benefits of the product. The scene evokes a sense of peaceful productivity.
0:37talking head no crash and burn A medium close-up shot of the young adult woman, again speaking directly to the camera, holding the 'alice' tin in her right hand. Her expression is determined and slightly emphatic, using hand gestures to convey her message. The colorful abstract painting is visible behind her. The lighting is bright. White text overlays 'AND MOST IMPORTANTLY, I DON'T FEEL THAT CRASH AND BURN THAT'S BEEN KEEPING ME STRESSED OUT.' appear at the bottom of the frame. This scene directly addresses a common problem associated with energy boosts and positions the product as a superior alternative.
0:40close up unwrapping chocolate 2 A tight close-up shot focuses on a pair of female hands with pink, slightly shimmery manicured fingernails. The hands open the white 'alice' tin, revealing the dark chocolate bar inside, still wrapped in its patterned paper. The hands then skillfully unwrap a segment of the chocolate, again highlighting the embossed mushroom designs. The background is blurred, showing a woven texture. White text overlay 'THEY'RE ALSO JUST STRAIGHT UP DELICIOUS.' appears at the bottom of the frame, connecting the visual appeal with a taste claim.
0:42talking head delicious and effective A medium close-up shot of the young adult woman, speaking directly to the camera with an excited and playful expression. She holds the 'alice' tin in her right hand and gestures animatedly with her left, conveying enthusiasm. The colorful abstract painting provides a bright backdrop. The lighting is consistent. White text overlays appear: 'HONESTLY, IT FEELS SO WEIRD TO JUSTIFY A CHOCOLATE AT 9:00 AM, BUT SOMEHOW I CAN WITH THESE. AND THE BEST PART IS IS THAT THEY ACTUALLY WORK.' This scene emphasizes the unexpected pleasure of the product and its genuine effectiveness.
0:49talking head increased dosage A medium close-up shot of the young adult woman speaking directly to the camera, holding the 'alice' tin in her right hand. Her expression is confident and enthusiastic, with a hand-on-chest gesture to emphasize her point. The vibrant abstract painting is in the background. The lighting is bright. White text overlays appear: 'I'VE EVEN STARTED TAKING THEM TWO TIMES A DAY TO KEEP UP MY STAMINA. AND ALSO JUST BECAUSE I LIKE TREATING MYSELF.' This scene reinforces the product's benefits and encourages increased usage.
0:54call to action talking head A medium close-up shot of the young adult woman, speaking directly to the camera. She holds the 'alice' tin in both hands, positioned centrally, and uses her right index finger to point towards the camera, then offers a big, friendly smile. Her expression is happy and persuasive. The colorful abstract painting is behind her. The lighting is bright. White text overlays appear: 'IF YOU'RE LOOKING TO QUIET THAT BURNOUT STRESS AND STOP FLINCHING AT EVERY NOTIFICATION THAT POPS UP, CHECK OUT ALICE!' followed by the 'alice' tin with 'alice MUSHROOM CHOCOLATES for focus & energy' clearly visible on the packaging. This serves as a clear call to action and a final product reveal.
