0:00man on rocking horse The scene captures a medium shot of a young man with curly ginger hair, appearing to be in his late 20s, sitting on a weathered, pink coin-operated rocking horse outside a building. He is looking off to the right of the frame with a serious expression. Behind him, a large window reflects the sky and trees, as well as a blurred figure of another person inside. The lighting is natural and bright, suggesting daytime, casting soft shadows. The rocking horse itself is chipped and faded, indicating age. The dominant colors are the man's dark grey long-sleeved shirt, black shorts, and the pale pink of the horse against the blue sky reflection. White text overlays the bottom of the screen, reading 'Ready to feel better Every day-to-day?'.
0:00man eating chocolate indoors This is a medium close-up shot of the same young man with curly ginger hair, now indoors. He is wearing a slate blue t-shirt and is seen bringing a small piece of dark chocolate to his mouth, mid-chew, with a thoughtful or curious expression. His gaze is directed slightly off-camera to the right, suggesting he's observing something or listening. The background is a modern, brightly lit indoor space, possibly an office or common area, with light walls and dark cabinetry visible behind him. There's a glimpse of a large flat-screen TV on the wall. The lighting is even and cool-toned. The man holds a small, partially opened chocolate bar in his left hand, and a white, rectangular product tin with 'alice' branding is visible in his right hand. The same white text overlay 'Ready to feel better Every day-to-day?' remains on the screen.
0:03product tins on white background An eye-level shot presents two 'alice' branded product tins resting on a clean, plain white surface. The tin on the left is off-white (cream), and the one on the right is black. Both tins feature the 'alice' logo prominently, with additional text 'MUSHROOM CHOCOLATES' below it. The cream tin specifies 'for focus & energy' and 'BRAIN/STORM', while the black tin states 'for deep sleep' and 'NIGHTCAP'. The lighting is bright and even, creating minimal shadows and emphasizing the product. The background is uniformly white, ensuring full focus on the tins. The color palette is stark, primarily black, white, and cream, with the sleek design of the tins standing out. The text 'Day-to-night balance w/ functional mushrooms.' is overlaid in white, with a small mushroom emoji.
0:04hand unwrapping chocolate A top-down, close-up shot focuses on a hand holding a rectangular bar of dark chocolate, partially unwrapped from its packaging. The packaging is light cream with small, dark mushroom illustrations and 'alice' branding in a repeating pattern. The chocolate bar is visibly segmented into squares. The hand holds the bar over what appears to be a wooden surface, possibly a table or countertop, which provides a warm, textured background. The lighting is natural and warm, creating a soft glow on the chocolate. The color palette is dominated by the browns of the chocolate and wood, accented by the cream and dark patterns of the wrapper. White text 'Day-to-night balance w/ functional mushrooms.' and a mushroom emoji are overlaid on the bottom of the frame.
0:05man smirking in cafe This is a medium close-up shot of the young man from previous scenes, now wearing a black leather jacket over a black crew-neck sweater. He is looking directly into the camera with a confident smirk, his eyes playfully narrowed. His curly ginger hair is slightly messy. The background suggests an indoor, possibly cafe or open office, environment with modern decor, including light-colored walls and a glimpse of kitchen equipment or shelving behind him. The lighting is bright and even, highlighting his features. The dominant colors are black from his clothing and the warm tones of his hair and skin, contrasted with the light background. White text 'What it feels like to have alice inside you.' with a pair of eye emojis is overlaid at the bottom.
0:07man laughing outdoors A medium shot captures the young man, now wearing a dark grey long-sleeved shirt (similar to the first scene), laughing heartily while looking down at a laptop or tablet on a table in front of him. He is seated on an outdoor patio or deck, with wooden overhead beams and string lights visible. The background shows a bright, sunny day with trees and white picnic tables. His head is tilted back slightly, and his mouth is wide open in laughter, conveying genuine joy. The lighting is bright and natural, creating clear highlights and shadows. The color palette includes the dark grey of his shirt, the warm tones of the wood, and the greens and blues of the outdoor environment. The white text 'What it feels like to have alice inside you.' with eye emojis persists at the bottom of the frame.
0:09hand holding white tin overhead An overhead shot presents a hand holding the off-white 'alice' tin, which is branded 'MUSHROOM CHOCOLATES for focus & energy BRAIN/STORM'. The tin is held firmly, angled slightly towards the camera. The background is blurred but shows an outdoor setting with buildings and possibly a balcony railing, indicating a bright, daylight environment. The light is diffused but strong, creating soft highlights on the tin. The color palette is dominated by the light cream of the tin and the muted colors of the blurred background. White text 'Plant-powered brain support.' with a small plant emoji is displayed at the bottom of the screen.
0:10hands presenting black tin A top-down, eye-level shot features two hands presenting the black 'alice' tin, labeled 'MUSHROOM CHOCOLATES for deep sleep NIGHTCAP', against a bright white herringbone-patterned tile background. Initially, both hands hold the tin, then one hand pulls away, leaving the tin resting on the tiled surface. The lighting is very bright and even, highlighting the texture of the tiles and the sleekness of the tin. The color palette is crisp, primarily black and white, creating a clean and modern aesthetic. The white text 'Plant-powered brain support.' with a plant emoji is still visible at the bottom of the screen, reinforcing the product's benefits.
0:12man exercising in gym A wide shot shows the young man performing a dynamic squat or lunge movement in a modern gym setting. He is wearing a dark sleeveless tank top and red shorts, positioned centrally in the frame. His body is low to the ground, with one hand on the floor, suggesting an intense workout. The gym features large windows in the background, revealing an outdoor scene with trees. Various exercise machines, including stationary bikes and ellipticals, are visible but out of focus in the background. The floor is covered with a patterned carpet or mat, combining light and dark square tiles. The lighting is bright and natural, coming from the windows. White text 'Brainstorm for focus + energy.' is overlaid at the bottom.
0:13hands breaking chocolate A close-up shot focuses on two hands breaking a dark chocolate bar into two pieces. The chocolate is segmented, and the break occurs cleanly along one of the score lines. The hands are positioned against the same white herringbone-patterned tile background seen previously. The lighting is bright and even, emphasizing the texture of the chocolate and the tiles. The color palette is simple, featuring the dark brown of the chocolate and the crisp white of the tiles. White text 'Nightcap for deep sleep + calm mind.' is overlaid at the bottom of the screen.
0:14man eating chocolate kimono A medium close-up shot features the young man, now wearing a dark kimono with a white geometric pattern, biting into a piece of dark chocolate. He looks directly at the camera with a playful wink and an exaggerated expression of enjoyment, implying the deliciousness of the chocolate. His curly ginger hair is visible. The background is dimly lit and blurred, suggesting an indoor evening or nighttime setting, possibly a home. The lighting is soft and warm, highlighting his face. The color palette is dominated by the dark and white patterns of the kimono, contrasted with the warmth of his skin and hair. The white text 'Nightcap for deep sleep + calm mind.' is still present at the bottom of the frame.
A medium shot shows the young man lying on his back in bed, dressed in the same dark, patterned kimono. He is positioned centrally, with his head resting on pillows, eyes closed, appearing peaceful and deeply asleep. The bedding features a grey and white patterned duvet cover. The headboard is black metal. The room is dimly lit, suggesting a nighttime or early morning setting, with a warm lamp glow visible on the left side, casting soft, diffused light. The overall mood is calm and serene. The color palette is muted, with greys, whites, and dark tones from the kimono and bedding. The white text 'Nightcap for deep sleep + calm mind.' continues to be displayed at the bottom.
0:17man stretching indoors A medium wide shot shows the young man, still in the dark patterned kimono, standing indoors and stretching energetically. He has his arms raised high above his head, indicating a morning stretch, facing away from the camera and towards a window with blinds. A red leather couch is partially visible in the background, along with a ceiling fan. The room is brightly lit with natural light coming from the window, and an overhead light. The colors are dominated by the kimono's pattern, the red couch, and the light walls, suggesting a comfortable home environment. White text 'Be fully functional.' with a mushroom emoji is overlaid at the bottom of the screen.
0:19man dancing with stick A medium shot captures the young man, now dressed in a black long-sleeved shirt and blue jeans, actively dancing or performing martial arts-like movements with a long, thin, bright green stick. He is indoors, in what appears to be a hallway or living space with white walls and a white door in the background. A framed picture depicting an eagle and a figure in traditional attire hangs on the wall to the left. The lighting is bright and even, highlighting his energetic movements. The color palette is simple: black, blue, and white, with the vibrant green of the stick providing a pop of color. The text 'Try the combination and let your body do the talk.' is overlaid at the bottom.
0:20man dancing in kimono hat A medium shot shows the young man in the dark patterned kimono, now also wearing a black cowboy hat, dancing with lively energy. He is indoors, in a home living area, with a dining table and chairs partially visible on the right, and a couch and plant on the left. The lighting is dim, suggesting an evening or nighttime setting, with overhead lights and possibly a lamp illuminating the scene. His movements are expressive and playful, engaging in a light dance. The color palette combines the dark and white of the kimono with the dark hat and the muted tones of the indoor furniture. The text 'Try the combination and let your body do the talk.' persists at the bottom of the frame.
0:22man sleeping with drool A very close-up shot captures the young man, still in the dark patterned kimono, deeply asleep. His eyes are closed, and his mouth is slightly open, with a small amount of drool visible on his chin and lip, indicating very deep, relaxed sleep. The lighting is dim and soft, consistent with a nighttime bedroom setting, casting gentle shadows and emphasizing the relaxed state of his features. The background is dark and out of focus, focusing entirely on his face. The dominant colors are the muted tones of his skin and the dark patterns of the kimono. The 'alice' logo appears prominently in the center of the screen, with the text 'Shop now.' below it.
