0:00Artist intro selfie
A low-angle medium shot captures a young woman taking a selfie with a smartphone. She is positioned centrally in the lower half of the frame, looking up and slightly to her right, with a pleasant, welcoming smile. Her left arm is slightly bent, holding the purple iPhone up to capture her reflection, while her right arm gestures with an open palm. The background is a vibrant, clear blue sky with sparse, wispy white clouds. Bright natural light illuminates her from above, casting subtle shadows under her chin and hair. The overall color palette is bright and fresh, dominated by the blue sky, white top, and light blue jeans. A white square graphic with "CASETiFY ARTISTS" in black, and "Katie Groth" with a script signature, is overlaid on her midsection. A circular yellow emoji-like logo with "KATIE'S Collective" is in the upper right. The phrase "HI!" appears as text in the bottom left.
0:03Digital design on iPad
An overhead close-up shot focuses on a female hand using an Apple Pencil on a black iPad screen. The screen displays a digital design featuring multiple white daisy flowers with yellow smiley faces in their centers, arranged against a dark background. One of the daisy elements is selected, indicated by a green bounding box and control handles, suggesting it's being manipulated in a design application. Below the design, a user interface panel with options like "Freeform," "Uniform," "Distort," "Warp," "Flip Horizontal," and "Flip Vertical" is visible. The hand, with manicured nails painted in a shimmery golden-brown with small red dots, holds the white stylus precisely. In the blurred background, a white rectangular box with "CASETiFY" text is faintly visible, resting on a clean white surface. Natural light from an unseen window illuminates the scene. The dominant colors are black (iPad screen), white (daisies, stylus, box), and the golden-brown of the nails. The mood is creative and focused. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:05Phone case with coffee and pastry
An overhead, medium shot frames a light-colored wooden table bathed in soft, warm light from a nearby window, creating gentle highlights and subtle shadows. On the table, a blue iPhone case adorned with white daisy flowers and yellow smiley faces is prominently displayed in the lower left quadrant. To its right, a round grey plate holds a golden-brown, layered pastry, possibly a pain au chocolat, resting on a small sheet of white paper. In the upper left, a clear glass filled with an iced coffee beverage, topped with foam and a straw, sits on another grey plate. The overall color scheme is warm and inviting, with the vibrant blue phone case providing a cool contrast. The background beyond the table is a blurred view of a window. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:07Piping pink hearts
An extreme close-up shot focuses on a hand meticulously piping pink, frosting-like material onto a light pink surface. The material is being squeezed from a pink piping bag, forming the outline and then filling in heart shapes. The heart shapes are defined by a slightly raised, lighter pink outline. As the pink material fills the hearts, it creates a smooth, glossy, and slightly textured surface, giving a confectionery appearance. The hand has short, neat nails with a natural light polish and small red dots, consistent with the earlier digital art scene. The lighting is bright and even, highlighting the delicate textures and the soft pink hues. The primary colors are various shades of pink, creating a sweet and delicate aesthetic. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:09Adding sprinkles to hearts
An extreme close-up, slightly overhead shot shows a hand adding colorful sprinkles onto the pink-filled heart shapes from the previous scene. The sprinkles, in vibrant shades of yellow, green, pink, and orange, are falling onto the glossy pink hearts, adhering to the wet surface to create a playful, textured effect. The hand is now squeezing a yellow piping bag, adding thin yellow lines or elongated sprinkles onto the hearts. The background remains the smooth, light pink surface with more unfinished heart outlines. The lighting is bright and clear, emphasizing the fine details and vibrant colors of the sprinkles. The dominant colors are pink, yellow, green, and orange, creating a cheerful, candy-like visual. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:11Piping blue hearts
An extreme close-up shot focuses on a hand meticulously piping light blue, frosting-like material onto a light pink surface. Similar to previous shots, the material is being squeezed from a blue piping bag, forming the outline and then filling in heart shapes that are already adorned with colorful sprinkles (yellow, green, pink, orange). The hand has short, neat nails with a natural light polish and small red dots, maintaining the consistent artistic manicure. The lighting is bright and even, highlighting the textures of the piped material and the individual sprinkles, adding a delicate quality to the confectionery design. The primary colors are light pink, light blue, and the multi-colored sprinkles, creating a cheerful and candy-like aesthetic. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:133D heart canvas on grass
A medium shot captures a hand holding a small, pink rectangular canvas or block, embellished with raised 3D heart shapes and colorful sprinkles. The heart designs are outlined in white, filled with pink, and topped with yellow, green, pink, and orange sprinkles, mimicking confectionery decorations. The object is held vertically at a slight angle, showcasing its depth and texture. The background is lush, vibrant green grass, slightly blurred, indicating an outdoor setting. Bright sunlight illuminates the object, creating clear shadows and highlighting the texture of the 3D elements. The color palette is cheerful, combining the pastels of the object with the natural green of the grass. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:14Clear phone case with hearts on sky
A low-angle medium shot captures a hand holding up a silver iPhone with a clear phone case. The case features an arrangement of pink heart shapes filled with colorful sprinkles, directly mirroring the artistic style from the earlier artwork. The phone itself is a sleek, silver model, and the transparent case allows its metallic finish to show through, adding a reflective quality. The background is a vast, clear blue sky with a few soft, wispy white clouds, creating a stark and beautiful contrast with the phone and hand. Bright natural sunlight casts the hand and phone into sharp relief. The color palette is predominantly blue from the sky, silver from the phone, and the vibrant pinks and multi-colored sprinkles of the case design. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:16Selfie with heart case
A low-angle medium shot captures a young woman taking a selfie with her phone. Her face fills the upper right portion of the frame, smiling with a gentle, closed-mouth expression. She holds a silver iPhone with a clear case featuring pink heart designs and colorful sprinkles, mirroring the artwork from previous scenes, close to her face, using it to capture her reflection. The phone's prominent triple camera lenses are visible. The background is a clear, vibrant blue sky, contrasting with her light-colored attire. Her medium-length brown hair is visible around her face, and she wears a simple white t-shirt. The lighting is bright and natural, creating clear highlights on her skin and hair. The primary colors are blue from the sky, white from her top, and the pinks and multi-colors of the phone case. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:17Woman holding phone outdoors
A medium shot captures a young woman from the chest up, standing outdoors, holding a light purple iPhone in both hands. The phone case features a playful design with two cartoonish yellow bees and white cloud emojis against the light purple background. She is looking down at the phone with a subtle, pleasant smile, engrossed in its content. The background is slightly blurred, showing warm, autumnal tones of trees and shrubbery under bright sunlight, indicating an outdoor setting during a sunny day. She wears a white t-shirt, light blue jeans, and a distinctive necklace with white pearls interspersed with bright yellow smiley-face beads. Her manicured nails have a light polish with tiny red dots. The scene is bright and airy, with warm natural light. The color palette combines purples, yellows, whites, and blues with the natural greens and browns of the outdoors. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:19Selfie with dog
A medium wide shot captures a young woman sitting on vibrant green grass, affectionately embracing a golden retriever dog. She holds a light purple iPhone, which features a case with yellow bees and white cloud emojis, in her outstretched right hand, actively taking a selfie. Her left arm is wrapped around the dog, whose head is close to hers. Both the woman and the dog are smiling; the woman with a wide, joyful grin, and the dog with a happy, open-mouthed expression, panting slightly. The background consists of blurred autumn trees and bushes, suggesting a park or outdoor setting. Bright, warm sunlight illuminates the scene, casting soft shadows and highlighting the textures. The dominant colors are the lush green of the grass, the golden fur of the dog, the light purple of the phone case, and the white of her shirt. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:20Pink checkered case on sky
A low-angle medium shot captures a hand holding a light pink iPhone case with a checkered pattern. Each square in the pattern alternates between a white daisy with a yellow smiley face in its center, and a plain yellow smiley face on a white background. The case is held slightly tilted, showcasing its detailed design against a clear, bright blue sky with sparse, soft white clouds. Bright natural light illuminates the case, making the pastel colors pop and creating a cheerful visual. The dominant colors are the vibrant blue of the sky and the pastel pink, white, and yellow of the phone case. The entire scene evokes a sense of lightness and clear weather. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:22Clear checkered case on grass
A medium shot showcases a hand holding a clear iPhone case with a checkered pattern of white daisies and yellow smiley faces, similar to the previous pink case. This clear case, however, also features a matching pink wallet attachment securely placed on its back. The wallet has a textured surface with small yellow daisy patterns. The phone inside the case is silver, adding a metallic gleam. The case is held over a vibrant green lawn with scattered autumn leaves, creating a natural, outdoor backdrop. The lighting is bright and sunny, casting soft shadows and highlighting the intricate details of the case and its attachment. The color palette is a cheerful mix of greens, pinks, yellows, and white, with the silver of the phone providing a subtle contrast. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:24Woman drinking coffee and texting
A medium shot of a young woman sitting indoors, with a white shiplap wall serving as a clean background. She is engrossed in her phone while casually sipping a beverage. She holds a clear glass of iced coffee with a straw in her right hand, taking a sip, and her light purple iPhone, encased in the bee and cloud patterned case, in her left hand, looking down intently at the screen. She is wearing a simple white t-shirt. The background is a crisp white shiplap wall, providing a bright and minimalist setting. Soft, diffuse lighting illuminates the scene, creating a calm and inviting atmosphere. The color palette is predominantly white and light purple, with the warm tones of a wooden table edge visible in the blurred foreground. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:26Clear doodled case on sky
A low-angle medium shot captures a hand holding up a silver iPhone with a clear case that features various colorful, hand-drawn-style doodles. These doodles include smiling suns, bees, rainbows, red hearts, white flowers, and a speech bubble containing the text "you are made of magic!". The clear case allows the silver phone's metallic finish to show through, giving it a sleek, reflective quality. The background is a light blue sky with white, fluffy clouds, providing a bright and airy backdrop. Bright sunlight illuminates the scene, making the colors of the doodles vibrant and playful. The color palette is a mix of blues, silvers, and a variety of bright primary and secondary colors from the doodles. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:28Woman talking on phone outdoors
A medium side profile shot captures a young woman standing outdoors, engaged in a phone conversation. She holds a silver iPhone with a clear case decorated with colorful, hand-drawn doodles to her ear with her right hand. Her left hand is raised to shield her eyes from the bright sun or adjust her hair. She is wearing a simple white t-shirt and light blue jeans. The background consists of a dense green hedge with a dark metal fence in front of it, and a tree trunk partially visible to the left. The scene is brightly lit by natural sunlight, creating distinct shadows and highlights on her profile. The dominant colors are the lush green of the hedge, the crisp white of her shirt, and the blue of her jeans, with the colorful phone case adding a playful touch. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:30Clear heart case with cookies
An overhead close-up shot displays a clear iPhone case with pink heart designs and colorful sprinkles, directly mirroring the artistic confectionary artwork, positioned centrally on a bright pink surface. The case lies diagonally, showcasing its design and texture. Around the case, several round, sugar cookies with smooth, light pink frosting and colorful sprinkles are artfully arranged, creating a sweet and inviting composition. The bright pink surface is evenly lit, making the colors of the case and cookies vivid and appealing, highlighting the decorative details. The dominant colors are bright pink, white, and the multi-colored sprinkles, creating a cheerful, dessert-themed aesthetic. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:32Selfie with checker case
A low-angle medium shot captures a young woman taking a selfie with her phone. Her face fills the upper right portion of the frame, smiling with a gentle, closed-mouth expression. She holds a silver iPhone with a clear case featuring a pink and white checkered pattern with smiley faces and daisies, close to her face, using it to capture her reflection. The phone's prominent triple camera lenses are visible. The background is a clear, vibrant blue sky, contrasting with her light-colored attire. Her medium-length brown hair is visible around her face, and she wears a simple white t-shirt. The lighting is bright and natural, creating clear highlights on her skin and hair. The primary colors are blue from the sky, white from her top, and the pink, white, and yellow of the phone case. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:33Mirror selfie in salon
A medium shot captures a young woman taking a mirror selfie in what appears to be a salon or studio setting. She is positioned centrally, facing the mirror, and holding an iPhone with a pink and white checkered case with smiley faces and daisies. Her left arm is slightly raised, holding the phone, while her right hand adjusts her wavy hair. She is smiling directly at her reflection in the mirror, exuding confidence. She wears a white ribbed, long-sleeved, zip-up top and dark pants. The background, visible in the mirror's reflection, includes shelves filled with colorful bottles (likely hair products) and other salon equipment, creating a busy yet organized environment. The lighting is bright and even, highlighting her features and the details of her outfit. The color palette is dominated by whites, grays, and the colorful accents of the salon products. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:35Artist selfie on mirror against sky
A low-angle medium shot captures a young woman seated on a reflective surface, possibly a large mirror or polished table, with a clear blue sky as the background. She is positioned in the lower half of the frame, looking up and slightly to her right, with a pleasant, confident smile. Her left arm is slightly bent, holding a purple iPhone with a flowery case up to capture her reflection, while her right hand is placed casually on her hip. The reflection of her legs and body is visible on the surface below her, creating an interesting visual effect. Bright natural light illuminates her from above, emphasizing the crisp blue of the sky and her white top. The overall color palette is bright and fresh, dominated by the blue sky, white top, and light blue jeans. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:373D bee/flower canvas on grass
A medium shot captures a hand holding a small, pink rectangular canvas or block, embellished with raised 3D designs including white daisy flowers, yellow smiley-face suns, and yellow-and-black striped bees. The object is held vertically at a slight angle, showcasing its intricate details and texture, which appears to be a physical manifestation of the digital designs. The background is lush, vibrant green grass, slightly blurred, indicating an outdoor setting. Bright sunlight illuminates the object, creating clear shadows and highlighting the texture of the 3D elements. The color palette is cheerful, combining the pastels of the object with the natural green of the grass and vibrant yellows and pinks of the design. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:39Two phone cases floating
A medium shot shows two distinct iPhone cases appearing to float effortlessly against a vivid, clear blue sky. The case on the left is a transparent case with a pink and white checkered pattern featuring white daisies with yellow smiley faces, and it has a matching pink wallet attachment on its back, also adorned with small daisy patterns. The case on the right is a solid pink case with the exact same checkered pattern of daisies and smiley faces. Both cases are positioned at a slight angle, showcasing their designs and hinting at a sense of playful weightlessness. The lighting is bright and natural, making the colors pop and providing clear visibility of the intricate patterns. The color palette is dominated by the vibrant blue of the sky and the cheerful pink, white, and yellow of the cases. A white rectangular graphic with "CASETiFY ARTISTS" in black is overlaid in the top center.
0:41CASETiFY logo animated
An animated shot showing a split screen with the upper half being a solid light pink color and the lower half a solid royal blue color. In the exact center of the frame, a white rectangular graphic with a thin black outline appears, containing the text "CASETiFY ARTISTS" in a bold, sans-serif font. The dot above the "i" in "CASETiFY" features a small red dot, and a similar red dot is seen as a separator between "CASETiFY" and "ARTISTS". The graphic moves slightly, perhaps subtly wiggling or shifting, before settling in its central position, creating a dynamic yet clean visual. The color palette is simple and bold: light pink, royal blue, white, and black, providing a strong brand presence. This serves as a clear branding and concluding scene for the video.
