0:00product reveal opening A medium shot captures a woman sitting on a bed with a dark headboard, dressed in a comfortable light brown ribbed top and matching wide-leg pants. She holds a sleek, black Alice mushroom chocolate tin, initially closed, then opens it to reveal the contents inside. Her gaze is primarily directed towards the camera, then subtly shifts as she interacts with the product. The background features a white wall adorned with two abstract, curved artworks, and warm, soft lighting illuminates the scene from the front-right, creating a cozy atmosphere. The dominant colors are warm browns, black, and white. A prominent white text overlay at the top reads: 'Sleep? She's back'.
0:01chocolate square close up An extreme close-up focuses intently on a single, dark brown chocolate square. The square features a distinct, intricately embossed mushroom symbol in its center, indicating its unique branding. It rests delicately in the open palm of a light-skinned hand, which has a thin gold ring on the ring finger. The background is a soft-focus, warm orange textile, likely a blanket or sheet, providing a vibrant contrast to the deep hue of the chocolate. Bright, even lighting illuminates the scene, highlighting the texture and detail of the chocolate square. The camera is static, allowing for clear inspection of the product.
0:02talking head enthusiasm A medium shot frames the woman from the chest up, as she sits on an orange bed or couch and speaks directly to the camera with an engaging, friendly expression. Her dark hair is pulled back, and she wears a light brown ribbed short-sleeved top and matching wide-leg pants. She uses her right hand to gesture, palm open, as if making an important point. The background is a warm, softly lit bedroom, featuring a dark bed frame, two abstract artworks on a white wall, and a vibrant green plant positioned to her right. The overall mood is confident and inviting. White text overlay 'Ok babes' is displayed.
0:03product on silk reveal A close-up shot focuses on the Alice mushroom chocolate tin, resting elegantly on a draped, luxurious cream-colored satin or silk sheet. The fabric's soft folds create subtle shadows and highlights, enhancing the premium feel of the product. The tin itself is black with prominent white branding, clearly displaying 'alice MUSHROOM CHOCOLATE nightly bites for deep sleep'. A dark, likely wooden, frame is partially visible in the top left corner, suggesting a structured background. The lighting is soft and diffused, contributing to a sophisticated and appealing aesthetic. The camera executes a slow, deliberate push-in towards the tin. A white text overlay 'This is Nightcap by Alice 🌙' is centered on screen.
0:05talking head product demonstration A medium shot captures the woman from the chest up, energetically demonstrating a dark chocolate bar to the camera. She holds a partially broken bar, showing that one square has been removed. Her face is bright with a wide, enthusiastic smile, and her dark hair is neatly tied back. She wears her light brown ribbed top. The background consists of a softly lit bedroom setting, featuring a green plant and abstract wall art, which remains slightly out of focus. The scene is well-lit with soft, warm light. White text overlays appear sequentially, highlighting the product's effect: 'This tiny square 🥺', followed by 'is the only reason', and finally 'I sleep like a human again'.
0:08ingredient display reishi An overhead, high-angle shot presents an artistic arrangement of various organic elements. The black Alice mushroom chocolate tin and a full chocolate bar are centrally placed amidst a vibrant display of fresh and dried mushrooms, including prominent Reishi mushrooms, and an assortment of dried herbs. These items are meticulously arranged on a bed of rich green moss, nestled within a decorative bronze dish. The background features light, fluffy pampas grass and a simple white vase, all illuminated by bright, natural light, suggesting either an outdoor setting or a studio with ample daylight. A white text overlay '✅ Reishi' highlights one of the key ingredients.
0:10ingredient display chamomile This scene is an identical overhead, high-angle shot to the previous one, maintaining the precise and artistic arrangement of the black Alice mushroom chocolate tin, the full chocolate bar, various fresh and dried mushrooms (including Reishi), and dried herbs on a bed of green moss within a bronze dish. The background elements of pampas grass and a white vase are also unchanged, and the bright, natural lighting remains consistent. The only visual difference is the addition of a second white text overlay: '✅ Chamomile', positioned below the '✅ Reishi' tag, further detailing the ingredients.
0:12chocolate bar ingredients close up A tight close-up shot focuses on a light-skinned hand with impeccably manicured white-tipped nails, holding a full Alice mushroom chocolate bar upright. The dark brown chocolate bar, clearly segmented into eight squares with individual mushroom imprints, is the central element. In the softly blurred background, elements of a nightstand are discernible: a vintage-style copper alarm clock displaying approximately 2:10, a small green potted plant, and a wooden decorative item on a dark surface. The lighting is warm and subdued, creating an intimate and cozy evening atmosphere, emphasizing the product's connection to nighttime. White text overlays sequentially highlight ingredients: '✅ Reishi', '✅ Chamomile', '✅ L-theanine'.
0:13open tin ingredients overhead An overhead, high-angle shot showcases the black Alice mushroom chocolate tin, now open, revealing several individual chocolate squares nestled inside. The tin rests on a luxurious, cream-colored satin or silk sheet, which is artfully draped to create soft folds and reflective highlights, suggesting a premium and inviting context. The background is simple, entirely focused on the product and the rich texture of the fabric. The lighting is soft and diffused, enhancing the visual appeal of both the tin and the chocolate. White text overlays sequentially list additional ingredients: '✅ Reishi', '✅ Chamomile', '✅ L-theanine', and '✅ Magnesium and zinc'.
0:15tin with sleep mask ingredients A tight close-up shot features a light-skinned hand with striking, long, pointed nails, adorned with a tortoise-shell pattern (brown and black hues), holding the black Alice mushroom chocolate tin. The tin is held upright, showcasing its sleek design. The background is intentionally blurred but clearly reveals a black and leopard print sleep mask, suggesting an association with bedtime and relaxation. The lighting is soft and warm, contributing to a calm and inviting mood. White text overlays sequentially list key ingredients: '✅ Reishi', '✅ Chamomile', '✅ L-theanine', '✅ Magnesium and zinc'.
0:16before problem split screen A dynamic split-screen composition contrasting the presenter with her past struggles. The main frame shows the woman, dressed in her light brown ribbed outfit, speaking directly to the camera with a serious and empathetic expression in her well-lit bedroom. Simultaneously, two smaller inset videos appear, illustrating her 'before' state. The bottom left inset is a close-up of a female face (presumably the same woman) with visible acne, redness, and signs of distress. The top right inset shows the woman looking tired and concerned in a bathroom mirror, touching her face. The bottom right inset shows a close-up of a restless hand tossing and turning in bed. This visual storytelling effectively highlights the problem being solved. A white text overlay 'And listen the BEFORE version of me:' is prominent.
0:18after bedtime routine A medium shot captures the woman lying comfortably on her side in bed, beneath a vibrant orange duvet. The room is dimly lit, creating a tranquil bedtime atmosphere. She reaches her right arm upwards to gently switch off a modern black bedside lamp, which emits a soft, warm glow, indicating the end of the day. The background features a dark, upholstered headboard and a minimalist nightstand with a small potted plant, suggesting a peaceful and organized personal space. The camera is static, focusing on her serene action. A white text overlay 'the AFTER version of me:' introduces the positive transformation.
0:19talking head sleep routine benefit A medium shot of the woman, seated on an orange bed or couch, talking animatedly to the camera. She gestures with both hands, expressing her satisfaction and excitement. She wears a light brown ribbed top and matching pants, and her dark hair is pulled back. Her face is radiant with a wide, happy smile, conveying a sense of relief and successful outcome. The background is her bedroom, with a dark bed frame, abstract artworks on a white wall, and a green plant, all softly lit. White text overlays appear sequentially: 'I finally have a sleep routine' and 'that feels like a treat'.
0:21eating chocolate in bed A medium shot shows the woman sitting up in bed, partially covered by a bright orange duvet. She holds the black Alice tin in her left hand and brings a piece of chocolate to her mouth with her right hand. Her eyes are slightly closed, and her expression is one of contentment and enjoyment, savoring the moment. The bedside lamp, which was previously on, appears to be off or very dim, indicating that it's nighttime or early morning. The background includes the dark bed frame and the abstract wall artwork, consistent with her bedroom environment. A white text overlay 'Not like a chore' reinforces the positive experience.
0:22happy after sleep A medium close-up shot captures the woman sitting up in bed, wearing a stylish leopard print sleep mask over her eyes. She is beaming with a wide, joyful smile, her hands resting near her face, radiating extreme happiness and satisfaction. She then playfully throws her arms up in an exuberant gesture, signifying profound relief and success. The background shows her bedroom, with the abstract artwork and a portion of the bed, now bathed in brighter light, suggesting a refreshed morning after a good night's sleep. A white text overlay 'And it actually works!! 😁' emphatically confirms the product's effectiveness.
0:24talking head call to action setup A medium shot shows the woman, dressed in her light brown ribbed outfit, seated on the orange bed or couch. She speaks directly to the camera, holding the black Alice chocolate tin. Her expression is serious, direct, and empathetic, establishing a connection with the viewer. The bedroom background, featuring abstract artwork and a green plant, is consistent with earlier scenes. The lighting is soft and warm. A white text overlay 'If you're a working millennial' addresses the target audience directly.
0:25product display tired audience A medium shot showcases the black Alice mushroom chocolate tin and a full chocolate bar, arranged vertically side-by-side on a highly reflective black surface. This surface creates a perfect mirror image of the products below them. In the background, a large, vibrant green leafy plant, possibly a Monstera, housed in a clean white pot, adds a touch of natural elegance and freshness. The lighting is bright and clean, enhancing the product's visual appeal and suggesting a pristine environment. A white text overlay 'who's tired of being tired' speaks directly to the audience's problem.
0:27call to action end card An identical medium shot to the previous scene, featuring the black Alice mushroom chocolate tin and a full chocolate bar arranged vertically on a highly reflective black surface. The vibrant green leafy plant in a white pot remains in the background, maintaining the fresh and clean aesthetic. The lighting is bright and consistent. The key difference is the prominent white text overlay, now displaying a clear and urgent 'CLICK THROUGH NOW!', serving as a direct call to action, and implicitly acting as an end card for the video, encouraging immediate engagement.
