0:00woman introduces product problem solution A dynamic medium shot frames a woman seated at a white table in a bright, modern kitchen. Her torso and head are visible, capturing her expressive facial features and lively gestures. The kitchen features pristine white shaker-style cabinets and stainless steel appliances, including a microwave and a range. The lighting is bright and even, casting soft shadows. She holds a small, rectangular white tin prominently displaying the 'alice' brand logo. Her initial expressions are enthusiastic as she talks directly to the camera, gesturing with her free hand. Text overlays appear sequentially: 'When your focus disappears halfway through the day...', 'Okay so...', 'I have 2 brain cells left today', 'so', 'I'm going to eat some mushroom chocolate', 'from Alice', 'to stay focused', and finally 'This is the Brainstorm one'. She is engaging and uses hand movements to emphasize her points, often pointing towards the product or herself. The overall color palette is light and airy, dominated by whites and grays, with warm skin tones.
0:12overhead product display An overhead wide shot displays a meticulously arranged collection of natural elements and the product on a light-colored wooden cutting board. The main focus is a rectangular 'alice' brand tin, similar to the one seen previously, positioned centrally. Beside it lies a segmented dark chocolate bar, marked with small mushroom icons on each square. Surrounding these items are various types of dried and fresh mushrooms, including clusters of small, light brown mushrooms (possibly Shimeji or oyster mushrooms), larger, brain-like white fungi (possibly Lion's Mane), and tangled masses of vibrant orange, dried cordyceps mushrooms. Green foliage, resembling a fern, provides a fresh contrast on the left side of the frame. The lighting is soft and natural, highlighting the textures of the mushrooms and chocolate. Text overlays appear: 'focus and energy' with two meditation emojis, and 'A smoooooth energy' with two smiling emojis. A hand briefly enters the frame to present the chocolate bar.
0:15woman eats chocolate reaction A medium shot returns to the woman from the first scene, seated at the white table in the kitchen. She is actively breaking off a square from the dark chocolate bar, which is now open and rests on the table next to its tin. She brings the piece of chocolate to her mouth, closes her eyes in enjoyment, and makes an audible 'Mmmm' sound, accompanied by a text overlay of 'Mmmmm' with two drooling emojis. Her eyes open, and she gives a thumbs-up, followed by the text overlay 'Yumm!!!'. She then performs an expressive 'thank you hands' gesture, making circular motions with her hands in front of her, as the text 'Thank you hands' appears with two 🙏 emojis. The lighting remains bright, and her expressions are highly positive, conveying satisfaction with the product.
0:22chocolate close up A tight close-up shot focuses on a single square of the dark chocolate bar, held delicately between the thumb and index finger of a hand. The chocolate square features a small, embossed mushroom design on its surface. The background is softly blurred, showing hints of green foliage. The lighting is bright and highlights the texture and details of the chocolate. A text overlay, '1 square', appears clearly on screen, emphasizing the portion size. The shot is static, maintaining a clear view of the product.
0:24woman eats chocolate slumps A close-up shot captures the woman smiling broadly, holding a piece of the dark mushroom chocolate up to her lips as if about to take a bite. She is in a slightly different kitchen setting than before, with warm-toned wooden cabinets in the background, rather than white. A large green plant with broad leaves is visible in the foreground, framing her. The lighting is soft and flattering, highlighting her happy expression. A text overlay reads 'for those afternoon slumps'. This shot serves as a quick, aspirational visual cutaway, reinforcing the benefit of the product.
0:24woman explains multitasking need to chill A medium shot returns to the woman seated at the white table in the original kitchen setting. She holds the 'alice' product tin in one hand and gestures animatedly with the other as she speaks directly to the camera. On the table, beside the tin, lies a piece of the dark chocolate, suggesting continuous use. The white kitchen cabinets and stainless steel appliances form the familiar background. The lighting remains consistent and bright. She explains how the product helps her multitask, with the text overlay 'and then I'm' followed by 'multitasking' and 'like you wouldn't believe'. She then transitions to a playful admission, saying 'I know', 'It's good', but then gesturing with open palms as if overwhelmed, stating 'I need to chill'. Her expressions shift from confident enthusiasm to a comedic exhaustion, maintaining a relatable and engaging tone.
0:30close up cordyceps An extreme close-up shot focuses on a female hand holding a small cluster of dried, thin, and stringy orange mushrooms (Cordyceps) against a clean white background, likely a kitchen counter. The lighting is bright and highlights the intricate textures of the mushrooms. A text overlay 'If your brain needs help' appears on the screen, linking the natural ingredient to the product's benefit. The camera is static, allowing for clear observation of the detailed fungi.
A very close-up shot shows a hand holding a large, reddish-brown, reishi mushroom, which has a distinct fan-like, kidney shape with concentric rings. The mushroom is presented against a clean, white background, likely a kitchen counter. The hand gently rotates the mushroom, allowing the viewer to appreciate its full form and texture. The lighting is bright, emphasizing the natural sheen of the mushroom's cap. A text overlay reads 'but you don't want to take', setting up the problem that the product aims to solve. The movement of the hand is subtle, showcasing the ingredient.
0:33close up tremella An extreme close-up focuses on a female hand holding a small, vibrant yellow, gelatinous tremella mushroom. The mushroom has a delicate, coral-like, frilly texture. It is held against a stark white background, presumably a kitchen counter, which makes its bright color pop. The lighting is clear and focused, emphasizing the unique texture and form of the mushroom. A text overlay concludes the phrase: 'any more pills...'. This static shot provides a detailed view of another key ingredient.
0:34woman call to action The scene returns to the woman in a medium shot, seated at the white table in the kitchen. She holds the 'alice' product tin up, displaying it prominently with a radiant smile. Her long brown hair and pink hair clip are visible, and she's still wearing the cream fuzzy jacket over a light crop top and blue jeans. The familiar white kitchen cabinets and stainless steel appliances are in the background. Her expression is cheerful and inviting. She then points her finger towards the camera, signaling a direct call to action. Two distinct text overlays appear: 'LISTEN TO THE HANDS!! TRY ALICE TODAY!!!' with three exclamation marks and a heart emoji, followed by 'Start with Alice' with an additional heart emoji. The lighting is bright and appealing, creating a positive and persuasive atmosphere.
